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Tomorrow's technology in sales and marketing (nye 1 26-12)

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Tomorrow's technology in sales and marketing (nye 1 26-12)

  1. 1. Tomorrow’s Technology In Sales And Marketing Alex Lawrence: Vice Provost – Weber State University Twitter: @_AlexLawrence (underscore before my name) LinkedIn: /AlexOnLinkedIn Facebook: /AlexLawrence Blog: StartupFlavor.com Google+: Gplus.am/Alex
  2. 2. Street Cred – Blah, Blah, Blah  47,000+ Twitter Followers (Top 10 in Utah)  4,500+ Facebook Friends (public account)  50,000+ Blog Readers/Subscribers (active in 2011)  2,700+ LinkedIn Connections  700+ FourSquare Friends  1,000+ mobile apps downloaded  Average 1,300+ clicks per link and 100K+ views per post
  3. 3. 50M Users Put In Perspective Radio Internet iPod Years Facebook 0 5 10 15
  4. 4. Twitter Stats  500M registered users  Adding 500,000 per day  250 million unique visitors per month  2000 million tweets per day  1.2 billion tweets per week  Largest VC raise in history = $800M
  5. 5. Facebook Stats  750+ million active users  50% log on once per day  Average user = 130 friends  350 million active mobile users per month  30 billion pieces of content (links, news, blog posts, photos)  70% of Facebook users are outside of the United States
  6. 6. Mobile Market Stats  Average teen sends 1500 texts per month  76% of all phone subscribers use texting  2.3 trillion texts sent in 2010  With only 19% smartphone market penetration  Over 500,000 iPhone apps, 37% are free  Within 5 years, mobile internet access > desktop access
  7. 7. Advertising $ Follow Eyeballs 1995 2010 Global Internet Ad $55MM $90B Revenue Ad Revenue Per User $9 $86 Global Internet Users 6MM 2.2B
  8. 8. Facebook Ads  Google AdWords market share is shrinking  Facebook Ads growing faster/bigger  Google+ designed to combat massive loss of eyeballs  Search vs. Human Curation (social and sharing)
  9. 9. YouTube  Television is actually moving to the Internet this time  108M people  Watch 1.3B videos  Today  Used to say ‘Broadcast Yourself’ – not anymore  3rd most watched brand?  OraBrush – tongue scraper in Provo
  10. 10. What Am I Watching?  Square - accept payments  UBER - disrupt taxi, car wash and others  Simple – financial institutions should pay close attention  Republic Wireless ($19/month unlimited)  Group buying 2.0 (flights, niche fashion, more)  Location based services  FourSquare  Yelp  Path
  11. 11. What Am I Watching?  SalesForce – acquisition hungry  StockTwits – social stock broker  Fiverr and Task Rabbit – cheap outsourcing in US  Red Laser, Amazon – live price comparisons  Apps for everything  3D Printers
  12. 12. What Am I Watching?  iPad & Co. Invading Everything  Medical  Home services  Restaurants (order from mobile)  Books (rent textbooks instead of buy)  Movies (direct to home)  Kids  $35 tablet in India - $199 Amazon Kindle Fire
  13. 13. What Does It Mean?  Every site has to be mobile friendly  Brands that connect online win  Internet marketing spend will be majority of budget  Don’t understand the Internet  Lose existing customers  Lose future sales  Lose your job
  14. 14. Learn = Earn  Websites to bookmark  Learn to code - Codecademy.com  TechCrunch and Mashable – new tech companies  Gigaom.com – general tech news (software & hardware)  Gizmodo – gadets & hardware  Topic specific blogs  Sales  Marketing  Cutting edge hardware/software for you to adopt
  15. 15. Question & Answer  Presentation available at Slideshare:

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