5. People willing to have a hygienic and delicious
non conventional meal at a restaurant
6.
7.
8.
9. Second best global brand
in fast food
High brand loyalty
High number of products
Hygienic food and quick
service
Market leader in the world
among companies
featuring chicken
10. High fat food
Franchise management
globally is a challenge
Untrustworthy suppliers
Negative publicity
High employee turnover
11. Introduce home delivery
Venture into newer markets
More spending on the resources
and development
Introducing new food items and
products
Increasing demand for healthier food
12. Saturated fast food markets
Trend towards healthy eating
Local fast food restaurant
chains
Currency fluctuations