1. Opportunities for Growth
For Charities
Richard Jolly: UK Merchant Services
9th March 2010

2. Becoming the UK online payment standard
Founded in December 1998, PayPal is a leading global online payment company
» Over 210 million registered accounts
globally
including more than 22 million in the UK
»81 million accounts have been active in
last 12 months
» Available in 190 markets and supports
payments in 23 currencies
» Most visited Financial Services destination
in the
UK – “Almost 5 times more unique users
2003 2004 2005 2006 2007 2008
compared to the next online payment
provider” †
» More than one in two UK Online Shoppers are a PayPal Customer *
» 35% of UK online shoppers say they prefer to use PayPal online **
† Source: Alex Burmaster, European Internet Analyst, Nielsen Online, Feb 2008
* Source: Jupiter research, PayPal UK ** Source: Forrester:European Consumers Need Multiple Online Payment
Methods , July 2009
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3. Becoming the UK online payment standard
•Continued growth in the shares of
payments made through PayPal and by
debit card
•Correspondingly, the share of payments
made by credit card has been falling
•PayPal’s estimated share of consumer
internet payments rose to 19% in 2009
Source: Payments Council: UK Payments Markets 2009 Report
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4. How does PayPal drive incremental donations?
Preference at checkout
Driven by the security, convenience and choice
PayPal offers
Increased conversion
Driven by the speed and simplicity of
PayPal Express Checkout
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5. PayPal provides multiple funding sources
Donors can donate with:
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6. Consumers can fund transactions with their PayPal Balance
There is over $3bn in PayPal account balances
Users build a balance from selling on eBay or
receiving funds
Many users spend this money as a ‘treat’ rather
than withdraw it to their bank account
This $3 billion turns over
every fortnight
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7. PayPal Express Checkout increases conversion
Only 51% of online users make it
past the website payment process. The rest just give up.*
PayPal Express Checkout moves donors through your checkout more
quickly, reducing cart abandonment and increasing sales conversion.
* 2009 MarketLive study – The MarketLive Performance Index: Key Benchmarks and the Tactics That Drive Results
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8. Leading Charities in the UK Accept PayPal
“Since PayPal is the payment method of choice for many
internet users, we felt it made sense to enable people to
donate to Comic Relief using PayPal”
“The integration was straightforward and PayPal worked
tirelessly with our technical team to get it completed in time
for the live telethon”
“PayPal has helped Comic Relief achieve 25% growth in
online donations since last Red Nose Day in 2007 so we are
delighted we made the decision to add PayPal to the Comic
Relief website,
-Kevin Cahill, CEO, Comic Relief
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9. All charities benefit from our lowest pricing tier
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10. Why should you add PayPal to your site?
Drive incremental donations by:
Increasing your conversion
rates
Extending your reach to our 22 million UK accounts
and
meeting more of your customers preferences
Giving your customers more choice: including unique funding
sources
such as our customers PayPal balances and bank transfers
Streamline the experience on your site: with Express Checkout,
donations can be completed in as little as 3 clicks
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11. Questions?
• Learn more about PayPal?
• Please contact Richard Jolly rjolly@paypal.com
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