5 Quick Wins to Higher Conversions

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Getting bigger results from the experiments you test on your website. Here are 5 tips to higher website conversion of sales, leads and revenue. Learn more at http://alexdesigns.com/plan Practical and actionable advice to improve revenue and leads. The quickest way to increase the profit from your website is to increase the conversions. People want to buy from people they like. It takes research and execution. Strategy is perfect for… Ecommerce, Saas, Landing Pages & WordPress This quick win process has proven to get a 65% Conversion Improvement Hundreds of Ecommerce, Wordpress & Landing Pages Over 5,000 A/B Tests 5 Quick Wins To Higher Conversions <ul><li>Qualitative</li><li>2. Quantitative</li><li>3. Hypothesis</li><li>4. UVP & Language</li><li>5. Win Quickly</li></ul> <h3>#1 Qualitative Data</h3> Understanding the why? What is going on in the customers mind Did you like my content How can I improve my blog What's the next blog post I can write These are opinions and aggregating it into person We can them build customer personas visit ! ! Find out the pains, problems and desires are from your ideal customers. Qualitative Tools Visitors Tell You Secrets <h3>#2 Quantitative Data</h3> Quantitative Tools 80/20 Most trafficked pages Most revenue pages High bounce rate pages Top Adwords by CR% Top Landing Pages by Traffic Landing Pages by Bounce Rate 7 Top Traffic Page by Revenue Review Conversion & Goal Tracking Revenue & Heat Maps Adwords -"Search terms match type" How do people see your website? Heatmap Recommendations Make links pop Move lower cost items above fold Make images clickable Label best sellers Footer looks like banners How do people see your website? Schools and govt. agencies! still use this browser.! You are getting a lot visits! from this demographic IE Bounce Rate is Double <h3>#3 Hypothesis</h3> Personas Control Too Busy / Salesy What's In It For Me? Support for claims Calories & Servings Ingredients? Want To Compare Test Clear More Benefits Support for claims Calories & Servings Ingredients? Want To Compare Final Results <h3>#4 UVP & Language</h3> Clear Headline Clear Tagline Don't Make Me Think! <h3>#5 Win Quickly</h3> Scale Wins Quickly Try Ads & Retargeting Try Ads & Retargeting Leverage Other Channels Test Ads with Wins Use Imagery from LPs Target Based on Competitors Use Headlines from UserTesting Retargeting Ads with Wins Display Ads with Imagery from LPs Determine Queries for Conversions Every Website Is Unique 1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly 5 Step Formula To Master Website Conversions Scale insights - not about having one great analyst, but everything in your organization to be more data driven

Marketing

alexdesigns.com/plan @alexdesigns
5 Quick Wins To
Higher Conversions

alexdesigns.com/plan @alexdesigns
Strategy is perfect for…
Ecommerce, Saas,
Landing Pages &
WordPress

alexdesigns.com/plan @alexdesigns
65%
Conversion
Improvement

alexdesigns.com/plan @alexdesigns
2001-2011 2012
2013 2014

alexdesigns.com/plan @alexdesigns
Hundreds of Ecommerce,
Wordpress & Landing Pages

alexdesigns.com/plan @alexdesigns
Over 5,000 A/B Tests

alexdesigns.com/plan @alexdesigns
Testimonials
Bryan Eisenberg,
Marketing Optimization Expert
Keynote Speaker & New York Times Best Selling Author.
Alex has been one of our secret weapons for
many years. Many of the great conversion
results we got with clients was Alex
executing on our advice. Of course clients
loved him and you will too if you need better
results from your design.”

alexdesigns.com/plan @alexdesigns
Testimonials
Sandy Donovan,
Ecommerce Website Owner
My conversion rate increased almost
immediately after implementing initial
recommendations and continued to climb as
the rest of the changes were implemented to
a 5x increase in conversion. Alex went above
and beyond and did a great job with my
Shopify store.

alexdesigns.com/plan @alexdesigns
1. Qualitative
2. Quantitative
3. Hypothesis
4. UVP & Language
5. Win Quickly

alexdesigns.com/plan @alexdesigns
#1 Qualitative Data

alexdesigns.com/plan @alexdesigns@alexdesigns
Understanding the why?
• What is going on in the customers mind
• Did you like my content
• How can I improve my blog
• What’s the next blog post I can write
• These are opinions and aggregating it into person
• We can them build customer personas visit
!
!

alexdesigns.com/plan @alexdesigns@alexdesigns
Find out the pains, problems and desires are from your ideal customers.

alexdesigns.com/plan @alexdesigns@alexdesigns
Qualitative Tools
Visitors Tell You Secrets

alexdesigns.com/plan @alexdesigns@alexdesigns

alexdesigns.com/plan @alexdesigns
#2 Quantitative Data

alexdesigns.com/plan @alexdesigns@alexdesigns
Quantitative Tools

alexdesigns.com/plan @alexdesigns
• 80/20
• Most trafﬁcked pages
• Most revenue pages
• High bounce rate pages
• Top Adwords by CR%

alexdesigns.com/plan @alexdesigns@alexdesigns
Top Landing Pages by Trafﬁc

alexdesigns.com/plan @alexdesigns@alexdesigns
Landing Pages by Bounce Rate

alexdesigns.com/plan @alexdesigns@alexdesigns
7 Top Trafﬁc Page by Revenue

alexdesigns.com/plan @alexdesigns@alexdesigns
Review Conversion & Goal Tracking

alexdesigns.com/plan @alexdesigns@alexdesigns
Revenue & Heat Maps

alexdesigns.com/plan @alexdesigns@alexdesigns
Adwords -“Search terms match type"

alexdesigns.com/plan @alexdesigns@alexdesigns
How do people see your website?

alexdesigns.com/plan @alexdesigns@alexdesigns
Heatmap
Recommendations
• Make links pop
• Move lower cost  
items above fold
• Make images clickable
• Label best sellers
• Footer looks like banners

alexdesigns.com/plan @alexdesigns@alexdesigns
How do people see your website?
Schools and govt. agencies!
still use this browser.!
You are getting a lot visits!
from this demographic
IE Bounce Rate 
is Double

alexdesigns.com/plan @alexdesigns
#3 Hypothesis

alexdesigns.com/plan @alexdesigns@alexdesigns
Personas

alexdesigns.com/plan @alexdesigns@alexdesigns
Control
• Too Busy / Salesy
• What’s In It For Me?
• Support for claims
• Calories & Servings
• Ingredients?
• Want To Compare

alexdesigns.com/plan @alexdesigns@alexdesigns
Test
• Clear
• More Beneﬁts
• Support for claims
• Calories & Servings
• Ingredients?
• Want To Compare

alexdesigns.com/plan @alexdesigns@alexdesigns
Final Results

alexdesigns.com/plan @alexdesigns
#4 UVP & Language

alexdesigns.com/plan @alexdesigns
• Clear Headline
• Clear Tagline
• Don’t Make Me Think
!

alexdesigns.com/plan @alexdesigns
#5 Win Quickly

alexdesigns.com/plan @alexdesigns
Scale Wins Quickly

alexdesigns.com/plan @alexdesigns
Try Ads & Retargeting

alexdesigns.com/plan @alexdesigns
Leverage Other Channels
• Test Ads with Wins
• Use Imagery from LPs
• Target Based on Competitors
• Use Headlines from UserTesting
• Retargeting Ads with Wins
• Display Ads with Imagery from LPs
• Determine Queries for Conversions

alexdesigns.com/plan @alexdesigns
Every Website Is Unique

alexdesigns.com/plan @alexdesigns
5 Step Formula To  
Master Website Conversions

alexdesigns.com/plan @alexdesigns
AlexDesigns.com

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5 Quick Wins to Higher Conversions

1. alexdesigns.com/plan @alexdesigns 5 Quick Wins To Higher Conversions

2. alexdesigns.com/plan @alexdesigns Strategy is perfect for… Ecommerce, Saas, Landing Pages & WordPress

3. alexdesigns.com/plan @alexdesigns 65% Conversion Improvement

4. alexdesigns.com/plan @alexdesigns

5. alexdesigns.com/plan @alexdesigns 2001-2011 2012 2013 2014

6. alexdesigns.com/plan @alexdesigns 2001-2011 2012 2013 2014

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9. alexdesigns.com/plan @alexdesigns

10. alexdesigns.com/plan @alexdesigns Testimonials Bryan Eisenberg, Marketing Optimization Expert Keynote Speaker & New York Times Best Selling Author. Alex has been one of our secret weapons for many years. Many of the great conversion results we got with clients was Alex executing on our advice. Of course clients loved him and you will too if you need better results from your design.”

11. alexdesigns.com/plan @alexdesigns Testimonials Sandy Donovan, Ecommerce Website Owner My conversion rate increased almost immediately after implementing initial recommendations and continued to climb as the rest of the changes were implemented to a 5x increase in conversion. Alex went above and beyond and did a great job with my Shopify store.

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14. alexdesigns.com/plan @alexdesigns #1 Qualitative Data

15. alexdesigns.com/plan @alexdesigns@alexdesigns Understanding the why? • What is going on in the customers mind • Did you like my content • How can I improve my blog • What’s the next blog post I can write • These are opinions and aggregating it into person • We can them build customer personas visit ! !

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17. alexdesigns.com/plan @alexdesigns@alexdesigns Qualitative Tools Visitors Tell You Secrets

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28. alexdesigns.com/plan @alexdesigns@alexdesigns Adwords -“Search terms match type"

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33. alexdesigns.com/plan @alexdesigns

34. alexdesigns.com/plan @alexdesigns@alexdesigns Personas

35. alexdesigns.com/plan @alexdesigns@alexdesigns Control • Too Busy / Salesy • What’s In It For Me? • Support for claims • Calories & Servings • Ingredients? • Want To Compare

36. alexdesigns.com/plan @alexdesigns@alexdesigns Test • Clear • More Beneﬁts • Support for claims • Calories & Servings • Ingredients? • Want To Compare

37. alexdesigns.com/plan @alexdesigns@alexdesigns Final Results

38. alexdesigns.com/plan @alexdesigns #4 UVP & Language

39. alexdesigns.com/plan @alexdesigns • Clear Headline • Clear Tagline • Don’t Make Me Think !

40. alexdesigns.com/plan @alexdesigns

41. alexdesigns.com/plan @alexdesigns

42. alexdesigns.com/plan @alexdesigns

43. alexdesigns.com/plan @alexdesigns #5 Win Quickly

44. alexdesigns.com/plan @alexdesigns Scale Wins Quickly

45. alexdesigns.com/plan @alexdesigns Try Ads & Retargeting

46. alexdesigns.com/plan @alexdesigns Try Ads & Retargeting

47. alexdesigns.com/plan @alexdesigns Leverage Other Channels • Test Ads with Wins • Use Imagery from LPs • Target Based on Competitors • Use Headlines from UserTesting • Retargeting Ads with Wins • Display Ads with Imagery from LPs • Determine Queries for Conversions

48. alexdesigns.com/plan @alexdesigns Every Website Is Unique

49. alexdesigns.com/plan @alexdesigns 1. Qualitative 2. Quantitative 3. Hypothesis 4. UVP & Language 5. Win Quickly

50. alexdesigns.com/plan @alexdesigns 5 Step Formula To   Master Website Conversions

51. alexdesigns.com/plan @alexdesigns AlexDesigns.com

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