The document discusses how to make money as a social media consultant by leveraging existing social media skills. It provides tips for getting started, including landing a first client through networking and free work. It also offers guidance on determining an appropriate pricing structure and creating compelling service offerings and strategies to impress clients. The goal is to help others follow the author's path of earning $2,000 per month through social media consulting done in addition to regular employment.

1. How to Make Money Off
the Social Media Skills
You Take for Granted
With Alexis Grant
Digital strategist &
entrepreneurial writer
@alexisgrant
alexisgrant.com
#brazencourses

2. What You’ll Learn Today
#brazencourses

3. What You’ll Learn Today
 How to get started landing your first client
#brazencourses

4. What You’ll Learn Today
 How to get started landing your first client
 Tips for figuring out how much to charge
#brazencourses

5. What You’ll Learn Today
 How to get started landing your first client
 Tips for figuring out how much to charge
 How to get over your feeling of not being
qualified or not being “good enough”
#brazencourses

6. What You’ll Learn Today
 How to get started landing your first client
 Tips for figuring out how much to charge
 How to get over your feeling of not being
qualified or not being “good enough”
 How I made $2,000/month on the side of my
day job – and how YOU can, too
#brazencourses

7. What You’ll Learn Today
 How to get started landing your first client
 Tips for figuring out how much to charge
 How to get over your feeling of not being
qualified or not being “good enough”
 How I made $2,000/month on the side of my
day job – and how YOU can, too
 Q&A to answer YOUR questions
#brazencourses

8. Why work as a social media star?
#brazencourses

9. Why work as a social media star?
 HUGE opportunity
#brazencourses

10. Why work as a social media star?
 HUGE opportunity
 Make money
#brazencourses

11. Why work as a social media star?
 HUGE opportunity
 Make money
 Gain experience, contacts
#brazencourses

12. Why work as a social media star?
 HUGE opportunity
 Make money
 Gain experience, contacts
 Give entrepreneurship a try
#brazencourses

13. Why work as a social media star?
 HUGE opportunity
 Make money
 Gain experience, contacts
 Give entrepreneurship a try
 Use as a stepping stone for running your own
business full time
#brazencourses

14. How I Got Started
#brazencourses

15. How I Got Started
 Lack of journalism jobs
#brazencourses

16. How I Got Started
 Lack of journalism jobs
 Abundance of social media jobs
#brazencourses

17. How I Got Started
 Lack of journalism jobs
 Abundance of social media jobs
 Landed my first client (more on that next)
#brazencourses

18. How I Got Started
 Lack of journalism jobs
 Abundance of social media jobs
 Landed my first client (more on that next)
 Full-time job = biz on the side
#brazencourses

19. How I Got Started
 Lack of journalism jobs
 Abundance of social media jobs
 Landed my first client (more on that next)
 Full-time job = biz on the side
 Wondered why more people aren’t doing this
to make money?
#brazencourses

20. 5 Steps to Social Media Success

21. 1. Have the Right Skills
#brazencourses

22. 1. Have the Right Skills
 Don’t be a sleazy guru
#brazencourses

24. 1. Have the Right Skills
 Don’t be a sleazy guru
 Don’t underestimate your skills
#brazencourses

25. 1. Have the Right Skills
 Don’t be a sleazy guru
 Don’t underestimate your skills
 Get training if you need it to fill gaps
#brazencourses

26. 1. Have the Right Skills
 Don’t be a sleazy guru
 Don’t underestimate your skills
 Get training if you need it to fill gaps
 Know the difference between doing social
media for yourself and doing it for a
company or client
#brazencourses

27. 2. Nail Down Your Services
What type of consulting do you want to offer?
#brazencourses

28. 2. Nail Down Your Services
What type of consulting do you want to offer?
 Creating strategies
#brazencourses

29. 2. Nail Down Your Services
What type of consulting do you want to offer?
 Creating strategies
 Implementing strategies
#brazencourses

30. 2. Nail Down Your Services
What type of consulting do you want to offer?
 Creating strategies
 Implementing strategies
 Individual coaching
#brazencourses

31. 2. Nail Down Your Services
What type of consulting do you want to offer?
 Creating strategies
 Implementing strategies
 Individual coaching
 Corporate seminars
#brazencourses

32. 2. Nail Down Your Services
What type of consulting do you want to offer?
 Creating strategies
 Implementing strategies
 Individual coaching
 Corporate seminars
 Create products
#brazencourses

33. 2. Nail Down Your Services
What type of consulting do you want to offer?
 Creating strategies
 Implementing strategies
 Individual coaching
 Corporate seminars
 Create products
Sky’s the limit!
#brazencourses

34. 3. Be Smart About Landing Clients
#brazencourses

35. How I Landed My First 3 Clients
#brazencourses

36. How I Landed My First 3 Clients
1. Networking
#brazencourses

37. How I Landed My First 3 Clients
1. Networking
2. Client found me
#brazencourses

38. How I Landed My First 3 Clients
1. Networking
2. Client found me
3. Long-forgotten
LinkedIn contact
#brazencourses

39. 3. Be Smart About Landing Clients
Tips:
 Help people find you (Make Your Own Luck)
#brazencourses

40. 3. Be Smart About Landing Clients
Tips:
 Help people find you (Make Your Own Luck)
– Relevant blog posts = SEO + Value
– Twitter, guest posts
#brazencourses

41. 3. Be Smart About Landing Clients
Tips:
 Help people find you (Make Your Own Luck)
– Relevant blog posts = SEO + Value
– Twitter, guest posts
 Work for free – but only ONCE
#brazencourses

42. 3. Be Smart About Landing Clients
Tips:
 Help people find you (Make Your Own Luck)
– Relevant blog posts = SEO + Value
– Twitter, guest posts
 Work for free – but only ONCE
 Tell everyone what you offer
#brazencourses

43. 4. Feel Good About What You Charge
#brazencourses

44. 4. Feel Good About What You Charge
 Social media strategists charge anywhere
from $15-$250/hour
#brazencourses

45. 4. Feel Good About What You Charge
 Social media strategists charge anywhere
from $15-$250/hour
 Some people will say you’re too expensive,
others will say you’re too cheap
#brazencourses

46. 4. Feel Good About What You Charge
 Social media strategists charge anywhere
from $15-$250/hour
 Some people will say you’re too expensive,
others will say you’re too cheap
 Tweak your price over time
#brazencourses

47. 4. Feel Good About What You Charge
 Social media strategists charge anywhere
from $15-$250/hour
 Some people will say you’re too expensive,
others will say you’re too cheap
 Tweak your price over time
 Be CONFIDENT! You’re worth what you
say you’re worth
#brazencourses

48. 5. Create a Strategy that Will WOW
Your Clients
#brazencourses

49. 5. Create a Strategy that Will WOW
Your Clients
Tips:
 Don’t try to be everywhere
#brazencourses

50. 5. Create a Strategy that Will WOW
Your Clients
Tips:
 Don’t try to be everywhere
 Explain what you’ll SAY on those channels
#brazencourses

51. 5. Create a Strategy that Will WOW
Your Clients
Tips:
 Don’t try to be everywhere
 Explain what you’ll SAY on those channels
 Include EVERY details of your research and
your plan, including optional extras
#brazencourses

52. 5. Create a Strategy that Will WOW
Your Clients
Tips:
 Don’t try to be everywhere
 Explain what you’ll SAY on those channels
 Include EVERY details of your research and
your plan, including optional extras
 Deliver – and then some
#brazencourses

53. To Help You Get There…

54. To Help You Get There…
#brazencourses

55. A Gift for You
alexisgrant.com/brazen
24 hours ONLY
#brazencourses

56. Questions?
Alexis Grant
@alexisgrant
alexisgrant.com/brazen
#brazencourses