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The 1 Week Minimum Viable Product (MVP)
“Life’s too short to build
something nobody wants.”
Ash Maurya
MVP
1Week
the
Alexis Roqué
@alexisroque
Co Founder
Alexis Roqué
@alexisroque
Co Founder
Technology
“Any sufficientlyadvanced technologyis indistinguishablefrom magic.”
Arthur C. Clarke
Design
“The simplest way to
achieve simplicity is
through thoughtful
reduction.”
John Maeda
Business
“Business has only two
functions: Marketing
and Innovation.”
Peter Drucker
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
Salesman Scientist
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
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Entrepreneur C
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MONEY DAYS
Entrepreneur C
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MONEY DAYS
Entrepreneur C
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MONEY DAYS
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MONEY DAYS
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LEARN
IDEAS
BUILD
MEASURE
CODEDATA
MVPMinimum Viable Product
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
If you are not embarrassed by the first
version of your product, you’ve
launched too late.
Reid Hoffman
Acquisition How do users find you?
Activation Do users have a great first experience?
Retention Do users come back?
Revenue How do you make money?
Referral Do users tell others?
Startup Metrics for Pirates: AARRR!
Acquisition How do users find you?
Activation Do users have a great first experience?
Retention Do users come back?
Revenue How do you make money?
Referral Do users tell others?
Before Product / Market Fit
Acquisition How do users find you?
Activation Do users have a great first experience?
Retention Do users come back?
Revenue How do you make money?
Referral Do users tell others?
Before Product / Market Fit
Acquisition How do users find you?
Activation Do users have a great first experience?
Retention Do users come back?
Revenue How do you make money?
Referral Do users tell others?
After Product / Market Fit
Pivot or Proceed?
Hoy would you feel if you cloud no longer use
[product_name]?
Very disappointed
Somewhat disappointed
Not disappointed (it really isn’t that usefull)
N/A - I no longer use [product_name]
False negative: “customers would have
liked the full product, but the MVP sucks,
so we abandoned de vision.”
Visionary complex: “but customers
don’t know what they want”
Too busy to learn: “ it would be faster to
just build it right, all this measuring
distracts from delight customers.”
The 1 Week Minimum Viable Product (MVP)
The 1 Week Minimum Viable Product (MVP)
CREATE THE
VISION
RUN AN
EXPERIMENT
CREATE AN
MVP
FEEDBACK AND
RESEARCH
Customer
Segments
Early Adopters
Problem
Existing Alternatives:
Cost Structure
Solution
Key Metrics
UVP Unfair Advantage
Channels
Revenue Streams
Lean Canvas, Ash Maurya
Customer
Segments
Early Adopters
Problem
Existing Alternatives:
Cost Structure
Solution
Key Metrics
UVP Unfair Advantage
Channels
Revenue Streams
1 2 3
4
1
2
3
4
1
2
3
4
Product Risk
Customer Risk
Market Risk
Lean Canvas, Ash Maurya
Customer
Segments
Early Adopters
Cost Structure
Problem
Existing Alternatives:
Solution
Key Metrics
UVP Unfair Advantage
Channels
Revenue Streams
Lean Canvas, Ash Maurya
Customer
Segments
Early Adopters
Cost Structure
Problem
Existing Alternatives:
Solution
Key Metrics
UVP
Unfair Advantage
Channels
Revenue Streams
Lean Canvas, Ash Maurya
Customer
Segments
Early Adopters
Problem
Existing Alternatives:
Solution
Key Metrics
UVP
Lean Canvas, Ash Maurya
Empathy Map
Name the person Seeing
Feeling
Hearding
Doing
Customer Segments
User Persona
Customer Segments
User Persona
Customer Segments
Customer
Segments
Early Adopters
Problem
Existing Alternatives:
Solution
Key Metrics
UVP
Lean Canvas, Ash Maurya
Problem
Problem
Customer
Segments
Early Adopters
Problem
Existing Alternatives:
Solution
Key Metrics
UVP
Lean Canvas, Ash Maurya
Solution
Solution
High risk
UnknownKnown
Low risk
Prioritization Matrix
Solution
Customer
Segments
Early Adopters
Problem
Existing Alternatives:
Solution
Key Metrics
UVP
Lean Canvas, Ash Maurya
UVP
Template
For  ____________ (target customer)
who ____________  (statement of the need or oppertunity)
our (product/service name) is  ____________  (product category)
that (statement of benefit) ____________ .
Sample(s)
For non-technical marketers
who struggle to find return on investment in social media
our product is a web-based analytics software that translates
engagement metrics into actionable revenue metrics.
Geoff Moore’s Value Positioning Statement
UVP
Template
[Proven industry example] for/of [new domain].
Sample(s)
Flickr for video.
Facebook for dogs.
The Firefox of media players.
Venture Hacks’ High-Concept Pitch
UVP
Template
“We help X do Y doing Z”.
Sample(s)
We help non-technical marketers discover return on
investment in social media by turning engagement
metrics into revenue metrics.
Steve Blank’s XYZ
Customer
Segments
Early Adopters
Problem
Existing Alternatives:
Solution
Key Metrics
UVP
Lean Canvas, Ash Maurya
Key Metrics
CREATE THE
VISION
RUN AN
EXPERIMENT
CREATE AN
MVP
FEEDBACK AND
RESEARCH
ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview
Interview
Cost per Café con Leche
(from 1€ to 20€)
Interview
Freemium
(from 14,95€ to 199,95€ / month)
wufoo.com
ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
AdWords
Cost per Click (CPC)
(from 5€ / campaign)
google.com/adwords
ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Sketch
Cost per page
(from 0,20€ / page)
ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup
Mockup
Cost per Service
(from 300€)
ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers
Raise Funds
Fee
(5% fee to the funds collected)
kickstarter.com
ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
Video
Pay per video
(from 39€ / video)
videolean.com
ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
Landing Page
Landing Page
Freemium
(from 49€ / month)
unbounce.com
ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
Landing Page
Concierge MVP
Concierge MVP
ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
Landing Page
Concierge MVP
The Product
ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
Landing Page
Concierge MVP
The Product
Crash Test MVP
Crash Test MVP
makelean.com
Cost per MVP
(from 2.499€ Coming Soon)
Multiscreen
Feedback
Social
Metrics
Payment
Reperts
Start Finish
Start
Start
Validate your idea with real users
without coding, design and risk.
Code Design Capital Risk
ProductFidelity
Coverage (Number of Customers)
few
low
high
many
Interview Ad-Words-Campaign
Paper Sketch
Paper Mockup Raise Funds from Customers Video
Landing Page
Concierge MVP
The Product
Crash Test MVP
CREATE THE
VISION
RUN AN
EXPERIMENT
CREATE AN
MVP
FEEDBACK AND
RESEARCH
CREATE THE
VISION
RUN AN
EXPERIMENT
CREATE AN
MVP
FEEDBACK AND
RESEARCH
The 1 Week Minimum Viable Product (MVP)
www.makelean.com @makeleanhello@makelean.com

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