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Film 240 Flipbook

A project on how social media impacts how celebrity status is attained and how music is discovered in a modern era.

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Film 240 Flipbook

  1. 1. HOW SOCIAL MEDIA REVOLUTIONIZED THE ENTERTAINMENT INDUSTRY ALEX MCFETRIDGE
  2. 2. WITH THE RISE IN POPULARITY OF SOCIAL MEDIA IN THE PAST TEN YEARS, THE ABILITY TO “GO VIRAL” HAS CHANGED THE WAY PEOPLE CAN BECOME FAMOUS
  3. 3. THESE VIRAL STARS OFTEN DO NOT LOSE THEIR ABILITY TO GENERATE SIGNIFICANT INCOME EVEN AFTER THEIR INITIAL “15 MINUTES” ARE OVER. BECAUSE OF THIS, THE INTERNET HAS BECOME A LEGITIMATE PLATFORM FOR THOSE IN SEEK OF CELEBRITY STATUS. (1)
  4. 4. QUITE NOTABLY, KIM KARDASHIAN USED THE PUBLICITY FROM A PLANNED SEX TAPE TO TRANSFORM HERSELF INTO A CELEBRITY ICON THAT EARNED OVER $50 MILLION IN 2016 (2) HOWEVER, KIM’S VIRAL IMPACT ALSO HELPED THE PEOPLE AROUND HER…
  5. 5. ACCORDING TO FORBES, THE KARDASHIAN- JENNER FAMILY BROUGHT HOME A COMBINED $122.5 MILLION IN EARNINGS IN THE LAST YEAR, NOT INCLUDING ANY MONEY MADE BY KANYE WEST (2) GRAPHIC BY HOLLY WARFIELD (2)
  6. 6. A MORE RECENT EXAMPLE, DANIELLE BREGOLI, PERHAPS BETTER KNOWN AS “CASH ME OUTSIDE GIRL,” HAS EXPLODED IN NOTORIETY AFTER NUMEROUS “MEMES” SURFACED FOLLOWING HER APPEARANCE ON THE DR. PHIL SHOW WITH HER MOTHER. BREGOLI NOW HAS OVER 6 MILLION INSTAGRAM FOLLOWERS AND HAS ALREADY BEEN BOOKED FOR AN APPEARANCE AT A MUSIC FESTIVAL THIS SUMMER WHERE SHE IS SET TO MAKE OVER $30,000 FOR A FEW HOURS WORK. (3)
  7. 7. HOWEVER, THERE ARE MANY EXAMPLES…
  8. 8. AN INTERESTING NEW GENRE OF VIRAL FAME HAS BECOME NOTICEABLE IN THE MUSIC INDUSTRY AS OF LATE, WITH THE RISE OF VIRAL RAPPERS.
  9. 9. IN THE PAST, A MUSIC ARTIST HAD TO RELY ON LARGE RECORD COMPANIES TO PROMOTE THEIR MUSIC GLOBALLY. NOW, SOCIAL MEDIA HAS ALLOWED INDEPENDENT ARTISTS TO SKYROCKET IN POPULARITY WITHOUT THE NEED OF A RECORD CONTRACT.
  10. 10. BECAUSE OF THIS, ARTISTS CAN BE MORE AND MORE UNIQUE AND OPERATE WITH TOTAL AUTONOMY IN THEIR CRAFT.
  11. 11. THE FIRST SUCCESSFUL RAPPER TO USE SOCIAL MEDIA AS PLATFORM FOR THEIR MUSIC CAN BE CREDITED TO SOULJA BOY, WHOSE USE OF MYSPACE, YOUTUBE AND SOUNDCLICK REVOLUTIONIZED HOW MUSIC IS ACCESSED TODAY. (4)
  12. 12. “REALLY ALL MY MYSPACE VIEWS CAME FROM SOUNDCLICK AND MY YOUTUBE VIEWS CAME FROM MYSPACE; THEY FED OFF EACH OTHER.” (4) -SOULJA BOY
  13. 13. LIKE SOULJA BOY DID WITH “CRANK THAT”, MANY VIRAL RAPPERS’ MUSIC IS ACCOMPANIED BY AN ACTION THAT TAKES PLACE IN THE MUSIC VIDEO OR IS ALLUDED TO IN THE LYRICS, SUCH AS A DANCE OR MOVEMENT. (6)
  14. 14. RECENT EXAMPLES INCLUDE… THE WHIP/NAE NAE (SILENTO)
  15. 15. THE DAB…(MIGOS)
  16. 16. AND THE MANNEQUIN CHALLENGE (RAE SREMMURD)
  17. 17. BY INCORPORATING A DANCE OR MOVEMENT ELEMENT INTO THEIR SONGS, THESE RAPPERS ARE ABLE TO GAIN LARGE AMOUNTS OF PUBLICITY FROM ATHLETES AND CELEBRITIES LIKE LEBRON JAMES OR HILLARY CLINTON.
  18. 18. IN 2015, NIELSEN REPORTED THAT MUSIC STREAMING SERVICES HAD DOUBLED IN USAGE AND WERE OVER 300 BILLION STREAMS PER YEAR. (5) IN AN INDUSTRY NOW DOMINATED BY INTERNET STREAMING, THE ABILITY TO BE RELEVANT ON SOCIAL MEDIA HAS BECOME AS IMPORTANT THAN EVER.
  19. 19. AS DEMONSTRATED EARLIER, THESE RAPPERS HAVE DISCOVERED AN ABILITY TO MARKET AND SELL THEIR MUSIC THROUGH THE USE OF VIRAL MOMENTS ON SOCIAL MEDIA.
  20. 20. WORKS CITED 1) University, Stanford. "Stanford scholar finds social media reveals much about the human condition." Stanford News. April 08, 2016. Accessed March 01, 2017. http://news.stanford.edu/2015/08/26/social-media-kosinski-082515/. 2) Robehmed, Natalie. "Kim Kardashian West's Earnings: $51 Million In 2016." Forbes. November 16, 2016. Accessed March 01, 2017. https://www.forbes.com/sites/natalierobehmed/2016/11/16/kim- kardashian-wests-earnings-51-million-in-2016/#3766b2cd6a5b. 3) Marr, Madeleine. "Big payday for 'Cash Me Outside' girl at Miami music festival." Miami Herald. Accessed March 01, 2017. http://www.miamiherald.com/entertainment/celebrities/article135708248.html. 4) Smith-Strickland, Stephanie. "How Soulja Boy Became the Godfather of Internet-Age Rap." Highsnobiety. May 23, 2016. Accessed March 02, 2017. http://www.highsnobiety.com/2016/05/23/soulja-boy-godfather-internet-age-rap/. 5) Perez, Sarah. "Nielsen: Music Streams Doubled In 2015, Digital Sales Continue To Fall." TechCrunch. January 07, 2016. Accessed March 02, 2017. https://techcrunch.com/2016/01/07/nielsen-music- streams-doubled-in-2015-digital-sales-continue-to-fall/. 6) Spanos, Brittany. "2015's Hottest Dance Crazes: From the Dab to Hit the Quan." Rolling Stone. November 30, 2015. Accessed March 01, 2017. http://www.rollingstone.com/music/lists/2015s- hottest-dance-crazes-the-dab-hit-the-quan-and-beyond-20151130/shmoney-20151130. 7) Clingerman, Erika. "The Rise of Viral Videos." Graphic Communication Department . Accessed March 02, 2017. http://digitalcommons.calpoly.edu/cgi/viewcontent.cgi?article=1109&context=grcsp. 8) McCarty, Rob. "The rise of new celebrity on social media." IMedia Connection. November 19, 2015. Accessed March 02, 2017. http://www.imediaconnection.com/article/182939/the-rise-of-new- celebrity-on-social-media.
  21. 21. PHOTO LINKS  http://media.gq.com/photos/57582de2e0de94784de087fe/16:9/pass/soulja-boy-sneakers.jpg  https://images.genius.com/a809e433b3a90aabfbfacf666af400ea.436x436x1.jpg  https://i1.wp.com/hypebeast.com/image/ht/2016/07/rae-sremmurd-shelovesmeechie-lil-uzi-vert-subzero.jpg?w=960  http://cdn4.pitchfork.com/news/70408/c988836b.jpg  http://static.djbooth.net/pics-features/rect/21-savage-follow-up-profile.jpg  https://static.independent.co.uk/s3fs-public/thumbnails/image/2016/02/24/14/damn-daniel-twitter.jpg  https://images.moviepilot.com/images/c_limit,q_auto,w_710/kmzya9a6wovmnlj7lfr6/where-are-they-now-the-incredible-tale-of-tay-zonday-and-his-shower-of-chocolate-rain.jpg  https://alevelsociology.files.wordpress.com/2016/10/kim-kardashian-feminist.jpg  https://i.ytimg.com/vi/ImOBg2LVmBY/maxresdefault.jpg  https://www.spreadshirt.com/image-server/v1/designs/12977408,width=178,height=178/watch-me-whip-watch-me-nae-nae.png  http://akns-images.eonline.com/eol_images/Entire_Site/2016427/rs_560x415-160527105632-560-the-dab-sr.jpg  https://cdn-images-1.medium.com/max/2000/1*Vj1M2Sy_SxdWHZIJp26Ayw.jpeg  https://i.ytimg.com/vi/GRpJk1uERKA/maxresdefault.jpg  http://www.telegraph.co.uk/content/dam/video_previews/x/z/xzehlpnze6ialhjx1cosgpic1710wkvr-large.jpg  http://www.telegraph.co.uk/content/dam/video_previews/1/i/1inzvnnze6r32tilqvcg3e79tdcbzho-large.jpg  http://www.billboard.com/files/media/rae-sremmurd-black-beatles-vid-2016-billboard-1548.jpg  https://cdn.nba.net/nba-drupal-prod/styles/landscape/http/nba.cdn.turner.com/nba/big/video/2016/11/11/1aec87fa-69ee-4747- 8dfb-17c7809ef41a.nba_1_1280x720.jpg?itok=cUa9mmp9

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