1. BEYOND MARKETING
IQD AGENCY
Think Beyond
www.iqd.agency

2. “HELLO”
We believe in thinking beyond. We are beyond marketing agency.
We help brands increase their brand equity, loyalty and create an emotional
connection with the consumer.
I am Alexander Novicov, CEO@IQD
WELCOME MESSAGE
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Thinking beyond starts from who we are, the way we do business, how we
communicate and how we work; pushing our boundaries and exploring the world of
business. We believe in continuous learning, educating brands about the digital space
and empowering people to believe in endless opportunities. We help clients create
digital strategies, brand themselves, increase loyalty, create amazing social media
campaigns and increase sales.
WHY
WE EXIST

4. WHO WE ARE?
We are a marketing agency that create mind blowing stories for our clients.
Our Office
Picture PlaceholderMarketing is telling the world you’re amazing.
Content marketing is showing people that you are!
A agency that believe in thinking beyond. We create marketing strategies
for clients that want to increase brand equity, loyalty, engagement and
create an emotional connection between the brand and the consumer.
In today’s marketing world there are three things:
Attention, Noise & Annoyance.
We believe that brands need ATTENTION from the consumer in order to
sell their products or services.

5. SOME POINTS FOR AMAZING STORYTELLING
“”Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin
We as human beings love stories that’s why when brands story
tell well, people become emotionally engaged.
92% OF CONSUMERS WANT STORIES
01
When people are emotionally connected with a brand they
become loyal clients.
BUILDING EMOTION IS KEY
02
When we are engaged with a story we are more likely to take
action.
STORIES CAUSE US TO TAKE ACTION
04
Brands are built on loyal clients.
LOYALTY IS KEY
03
There are two ways to share knowledge.
You can push information out or you can pull them in the story.

6. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 6
A BRIEF HISTORY
A brief history of IQD Agency
2010
Started as a one man business with
zero capital.
ESTABLISHMENT
2011
Started working with majorbrands in
Cyprus. Dominated the marketin the
digital marketing space.
WON MAJOR ACCOUNTS
2012
Won 8 global and local awards on
digital marketing and business.
AWARDS
2013
Opened a new office in London, UK.
NEW OFFICE IN THE UK
2016
Worked with major global and local
brands. Created amazing branding
campaigns.
TOP BRANDS LIST
2017
Our goal is to become better than we
were yesterday.
EVOLVING EVERY DAY

7. “Together wecan achieve more’’
BEYOND A TEAM
OF MARKETERS,
DESIGNERS & DEVELOPERS

8. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 8
MEET OUR GREAT TEAM
Our heroes
CEO
ALEXANDER NOVICOV
Account Executive
ATHOS ZENIOS
Graphic Designer
LOUIZA AINSLEY
Business Development
SAVVAS VASILIOU
Web Manager
MICHALIS SCHIZAS
Web Developer
STEVEN MCSORLEY
Web Designer
ADEK OSIEWICH
Office Admin
ANNA
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9. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 9
WHY CHOOSE US AS A PARTNER
We all believe in thinking and doing beyond
We always have a whatever it takes
attitude with our clients. We will find a
solution to any problem.
ATTITUDE
We don’t make promises that we can’t
deliver. We always deliver what we
promise.
WE DELIVER
We’ve been in the market for the last 5
years and we continuously learn new
things as the digital world is ever-changing.
OUR EXPERIENCE
Our culture at the company is friendly and
we always welcome our clients with a smile.
OUR TEAM
We really care about our clients and our
projects.
WE CARE
We believe in growth, we compete every
single day against ourselves, we want to
become better than we were yesterday.
COMPETING

10. NO ONE BUYS FEATURES
THEY BUY A STORY

11. “PEOPLE DON’T BUY WHAT
YOU DO
THEY BUY WHY YOU DO IT’’

12. £18,5 BILLION
IS WASTED ON ADVERTISING IN THE
UK ALONE.

13. MARKETING IS
ABOUT VALUES

14. We worked with Beauty Line on the dedicated blog site “Beauty Diaries”.
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PORTFOLIO SHOWCASE

15. BUSINESS PROPOSAL 15
EKA GROUP
MARKETING CAMPAIGN
Storytelling, Execution, Content, Video Production, Promotion.
We created an authentic story for EKA to increase loyalty and brand
ourselves.
www.70yearseka.com
CAMPAIGN: BUILDING ON FAMILY MOMENTS
Story Development: Our storyobjective was to connect with
our clients on an emotional level.
Objective: The objective was to inspire and educate people
about EKA’s brand positioning.
Social Campaign: After we developed, filmed and edited our
campaign we promoted it to our targetaudience.
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17. BUSINESS PROPOSAL 17
PIRILLOS BAKERY
STORYTELLING
From the idea to execution
We created an authentic story for Pirillos and connect with our clients on
an emotional level. Pirillos before had a common message (Quality) and we
changed that to Family & Tradition Go Together.
STRATEGY: MARKETING STRATEGY
Brand Story: Created abrand story and positioned the brand
in a position to succeed
Marketing Strategy: We created a marketing strategy and
executed it to increase brand equity and emotional
connection.
Social Media: We created different creative concepts to
communicate our values with our clients and engage
emotionally

18. BUSINESS PROPOSAL 18
ZANETTOS
STORYTELLING
Creating emotional connection
We created a story that represents the brand; friendships.
We created relevant content for our core target audience and communicate
friendships. When you visit Zanettos you are in a friendly environment and
enjoy your food with friends that love you and care for you. We show that
to our clients and potential clients with our marketing activities.
STRATEGY: STORY DEVELOPMENT

19. BUSINESS PROPOSAL 19
ZANETTOS
DESIGN WORK

20. BUSINESS PROPOSAL 20
ALMYRO GLYKO
STORY DEVELOPMENT

21. BUSINESS PROPOSAL 21
ALMYRO GLYKO
STORY EXECUTION

22. BUSINESS PROPOSAL 22
SPARTA NOVELTY
MARKETING STRATEGY
Story: you against the world
Our task was to reposition Sparta Novelty as a brand. Position the brand to
succeed in new markets and gain market share in their current market.
We created a comprehensive marketing strategy that combines business
goals with marketing goals, an inspiring and emotional story, a clear content
strategy, email marketing strategy (data strategy), renamed the brand,
designed a new logo, created brand identity and social media strategy.
TASK: MARKETING STRATEGY

23. SPARTA NOVELTY
STORY DEVELOPMENT

24. BUSINESS PROPOSAL 24
SPARTA NOVELTY
DESIGN

25. BUSINESS PROPOSAL 25
ROYAL CROWN
WED DESIGN & DEVELOPMENT

26. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 26
LANDING PAGE
Objective: Increase email database

27. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 27
SOCIAL CONCEPT DESIGN
Objective: Increase brand awareness for Lordos Hotel

28. BUSINESS PROPOSAL 28
IOANNA PAPANICOLAOU
BRAND IDENTITY

29. BUSINESS PROPOSAL 29
THE THANK YOU BOX
CONCEPT DESIGN

30. BUSINESS PROPOSAL 30
SADE4U.COM
BRAND IDENTITY & E-COMMERCE

31. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 31
NEWSLETTERS
Monthly Newsletters
Consistently clean database & email verification
Unique Content: Interviews, Articles & Sales
Exclusive VIP Events

32. BUSINESS PROPOSAL 32
CREATIVE DESIGN
Objective: Get people’s attention and brand awareness

33. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 33
SOME CLIENTS
Some of our clients
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emque lauda nt ium, totam rem aperiam,
eaq ue ipsa.
PROJECT: LOREM IPSUM
Sed ut perspiciatisunde omnisiste natus
error sit volup tatem accus anti um dolor
emque lauda nt ium, totam rem aperiam,
eaq ue ipsa.
PROJECT: LOREM IPSUM
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34. “TRADITIONAL MARKETING TALKS TO
PEOPLE, CONTENT MARKETING TALKS
WITH THEM ”
INSTAGRAM: @IQDAGENCY

35. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 35
WHAT WE DO
We don’t provide bulk services to any of our clients, everything is tailor made for each brand.
We create beyond marketing
strategies for brands that include
content marketing and storytelling.
MARKETING STRATEGY BRANDING
We create interesting and unique
brand guidelines that represent each
brand’s story for online & offline
media.
STORYTELLING
We create authentic stories for
brands that communicate
emotionally to the consumer.
SOCIAL MARKETING
Social is not about just posting
pictures, it’s about human behavior.

36. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 36
DESIGN & DEVELOPMENT
Beyond design & development
We create great websites with
amazing User Experience.
WEB DESIGN
We build mobile apps on iOS and
Android for people to engage.
MOBILE APPS
We create custom Facebook
applications .
APP DEVELOPMENT

37. “BUSINESS IS ALL ABOUT
INNOVATION”
SNAPCHAT: @alexnovicov

38. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 38
COMMUNICATION BETWEEN YOU & US
Communication between you and us
We want you to have an amazing experience with IQD. That’s why you will communicate only with Athos
so that there is no miscommunication or misunderstandings between team members.
Chanel (the dog) is our inspiration in the office.
EASY COMMUNICATION:
We will have offline
meetings for briefing at your
office or our HQ.
OFFLINE
MEETINGS
Anytime of the day, you can
give us a call 24/7 for
anything that you might
need.
PHONE
MEETINGS
Whenever you need us we
are always available on
Skype to solve your
problems.
SKYPE
MEETINGS
Athos Zenios will be your digital account executive
that will take care of everything that you might
need.
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39. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 39
WHAT OUR CLIENTS SAY ABOUT US
What some of our clients say about us
“IQD is a great company to work with. They are very helpful, enthusiastic and it's a
gift to work with them in all things digital and social media-wise. I highly
recommend IQDigital Agency.” - Tony Wightman-Ex Marketing Manager for Mars
Chocolate /
Wellwood Consulting
“We hired Alexander Novicov over a year ago to be our non executive director and
IQDigital Agency to help us with our digital marketing activities. I would have to
honestly say it was a great decision; IQD genuinely cares and goes way beyond his
call of duty” - Sade Akinosho - Khairmax Ltd
“We can’t thank Alexander and IQD enough for completely redesigning our
website and helping us with all our social media! They were a pleasure to work
with; upmost professional at all times and spoke with a clear understanding with all
he was doing”
Alia – H&C Accounting
“In the beginning we were hesitant to work with IQD due to their pricing, but
looking back today it was worth m uch more than the initial price. Above & beyond
expectations.”
Andreas Louca – eSelis
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40. JAFAR DESIGNS STUDIO BUSINESS PROPOSAL 40
CUSTOMER TESTIMONIALS
We have more than 29 customer testimonials, here are a few.
… "I’ve had the privilege of working with
Alex as from 2013 till now and in that
time I have known Alex to be a well-
grounded and down to earth business
professional .I strongly recommend him
for future work as a digital media
strategist.
MARCOS KOMODROMOS
Charter PR Practitioner
… IQDigital has been our digital partner
for more than 5 years. Their experience
and professionalism help us to receive
excellent results. I highly recommend
them.
VINA KOLIANDRI
CFO, EKA Group
… Alexander is a very hard working and
focused individual. He brings a good level
of business experience to any project that
he undertakes and I would be happy to
recommend his services.
PANAYIOTA KYRIAKOU
Marketing Manager, DJK
Group
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41. NEVER ACCEPT AVERAGE ALWAYS
DEMAND THE BEST.
“Alexander Novicov- CEO”

42. THANK YOU!
Are you ready to take your brand to the next level?
23 Agias Paraskevis Nicosia, Cyprus
22 101 935
an@iqd.agency
Cyprus Office:
Fb.com/IQDAgency
@alexnovicov / @iqdagency
www.iqd.agency
Get inspired on:
44 Broadway, Stratford
020 3130 0451
an@iqd.agency
UK Office: