Discussing the role social media plays in corporate communication

1. Created By Rango Sept 2012

2. A company uses Social media to communicate directly and
instantly with its stakeholders (internal and external)
 Facebook
 Twitter
 Linkedin
 Google+
 MySpace
 YouTube
 Reddit
 Flickr
 Blogs
 Podcasts
 Intranet
 Company own websites
Created By Rango Sept 2012

3. Internal External
• Listen to employees • Listen to customers
• Promote new products • Promotion
• Inform about latest news & • Relationship building with
events existing and new customers
• Building relationship with • Brand awareness
employees • Customer service issues
• Internal brand awerenesss • Media relationship
• Share information about • Reach online audience
competitors • Boost the company image
• Quick communication in time of • Communicate quickly in time of
crisis crisis
• (communication
collaboration, connection)
Created By Rango Sept 2012

4. • A company posts news and updates on
products
• Updates on events & services
• Asks for customer opinions
• Create discussions
• Collaboration & promoting patner companies
• Special offers
Created By Rango Sept 2012

5.  Pros  Cons
• Share short messages • A lot of info gets
within an org without overlooked
compromising privacy • Does not necessarily
• Fast and easy way to reach target audience
communicate • Information & Social
• Reaches a large media overload
audience • Anonymity can
• Quick customer egender polarization
feedback and hate
• One can access • Work and life balance
information at their is hard to achieve
own time
Created By Rango Sept 2012

6. Created By Rango Sept 2012

7. • A Shoe company link on Twitter
https://twitter.com/Batakenya
• H & M youtube channel
http://www.youtube.com/hennesandmaurit
z
• Lidl facebook page
https://www.facebook.com/lidluk
• Podcats
http://itunes.apple.com/us/genre/podcasts
/id26?mt=2
• Blogs http://www.coca-
colaconversations.com/
Created By Rango Sept 2012

8. Robert W, Nick S, (2010) The Social Media Management Handbook: Everything You Need To
Know To Get Social Media Working In Your Business. John Wiley & Sons
Joel P, (2009) SocialCorp : Social media goes Corporate. Peachpit Press
Scribd.com (Date of Retrieval 25.06.2012). Social Media: Improve Corporate Internal
Communication
http://www.scribd.com/doc/20001363/Social-Media-to-Improve-Corporate-Internal-
Communication
Dionhinchcliffe.com (Date of Retrieval 25.06.2012). Business Gains on Social Media
http://dionhinchcliffe.com/category/social-media/
Slideshare.net (Date of Retrieval 25.06.2012).
http://www.slideshare.net/cnwgroup/social-media-for-internal-communications-3551427
Created By Rango Sept 2012