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#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
HOW SMBS CAN WIN IN COMPETITIVE SEO SECTORS
HELLO MANCHESTER
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
SPEAKER
BLOGGER SHARER
@aleyda +aleydasolis
SEO
I’M ALEYDA SOLIS
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
WELCOME TO THE ULTIMATE SEO STRUGGLE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
WELCOME TO THE ULTIMATE SEO STRUGGLE
I’M A HUGE BRAND
I’M A SMALL COMPANY
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
GOOGLE LOVES ME
AND YOU’RE SCREWED
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
YES, AUTHORITY PLAYS AN IMPORTANT ROLE 

IN RANKINGS ….
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
DO YOU LIKE MY BIG
BRAND ADVANTAGE?
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
SEO ISN'T JUST ABOUT RANKINGS ANYMORE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
SNIPPETS
KNOWLEDGE GRAPH
MAPS
SERPS HAVE EVOLVED (AND ARE STILL EVOLVING)
MULTIDEVICEAPPS
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
http://mozcast.com/features
ALONG NEW SEARCH FEATURES
GOOGLE IS COMPETING (SPECIALLY) WITH BIG PLAYERS
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
AND WANT TO BECOME THE SMB PROVIDER TOO
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
BIG PLAYERS MIGHT HAVE ADVANTAGES BUT ALSO
CHALLENGES THAT SMALL COMPANIES CAN LEVERAGE…
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
REMEMBER THAT THE GOAL IS TO MAXIMIZE YOUR
BUSINESS PRESENCE SERP VISIBILITY
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
TO CONNECT WITH YOUR TARGET AUDIENCE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
AND MAXIMIZE RESULTS & CONVERSIONS 

ALONG THE CUSTOMER JOURNEY
IN WAYS THAT BIG PLAYERS SOMETIMES CAN’T…
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
LET’S SEE BIG PLAYERS CHARACTERISTICS
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
HIGH AUTHORITY
MORE RESOURCES
SLOW
NON-FLEXIBLE
BROAD & NON-LOCALIZED
BIG COMPANIES
+
AND THE ONES OF SMALLER BUSINESSES
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
SMALL BUSINESSES
FAST
FLEXIBLE
MORE TARGETED
LOWER AUTHORITY
LESS RESOURCES
+
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
BIG COMPANIES
HIGH AUTHORITY
MORE RESOURCES
SLOW
NON-FLEXIBLE
BROADER & NON-LOCAL
SMALL BUSINESSES
FAST
FLEXIBLE
MORE TARGETED
LOWER AUTHORITY
LESS RESOURCES
VS
USE THEM TO STRATEGICALLY TARGET YOUR SMB SEO
+
+
LOWER AUTHORITY?
BE STRATEGIC: LESS
COMPETITION + MORE VISIBILITY
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
LESS RESOURCES?
OPEN SOURCE & AUTOMATE
TOO BROAD COMPETITORS?
LOCALIZE YOUR PRESENCE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
SLOW & NON-FLEXIBLE COMPETITION?
BE LEAN & FAST
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
HERE ARE SOME TIPS TO DO IT
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
FIRST IDENTIFY SEO COMPETITION AND VISIBILITY
OPPORTUNITIES IN YOUR INDUSTRY
RELEVANCE
LOW COMPETITION
PER DEVICE
VOLUME
PROFITABILITY
TREND
HIGH VISIBILITY BY
SERP FUNCTIONALITY
SEASONALITY
WHAT’S THE
REQUIRED
OPTIMIZATION AND
POPULARITY LEVEL? FOR
WHICH TERM AND TYPE
OF CONTENT?
WHICH
FUNCTIONALITY IS
ENABLING THE VISIBILITY?
IS IT FEASIBLE TO USE
IT?
CONTENT
TYPE,
PLATFORM &
FORMAT
QUERIES TO
BE TARGETED
OPTIMIZATION
& POPULARITY
REQUIREMENTS
INTENT
BIG PLAYERS CAN HAVE PRESENCE IN ALL TYPE 

OF INDUSTRIES, EVEN IN LOCAL ONES…
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
VERIFY YOUR INDUSTRY MAIN COMPETITORS, THEIR
TREND, VOLUME & TARGETED QUERIES
BE STRATEGIC
WITH SIMILARWEB
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
COMPARE YOUR DOMAINS TO IDENTIFY 

WHICH ARE THE UNIQUE & COMMON KEYWORDS
BE STRATEGIC
WITH SEMRUSH
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
CHECK FOR ADDITIONAL RELATED, PHRASE MATCH &
LONG-TAIL QUERIES PERMUTATIONS
BE STRATEGIC
WITH
KEYWORDTOOL.IO
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
IDENTIFY THE USED DEVICES BY SEARCH QUERIES TYPES
BE STRATEGIC WITH
GOOGLE’S KEYWORD
PLANNER
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
VERIFY THEIR VOLUME, COMPETITION & TREND
AUTOMATE
WITH
KWFINDER
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
ALONG THE RANKED CONTENT & SERP FEATURES
MANCHESTER GYMPERSONAL TRAINER MANCHESTER
VS
AUTOMATE
WITH MOZ KW
DIFFICULTY
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
ASK YOURSELF: 

FROM WHICH SERP CAN YOU EARN MORE VISIBILITY?
VS
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
WHICH FEATURE & CONTENT TYPE CAN PROVIDE 

THE SERP VISIBILITY OPPORTUNITY?
APPS W/
REVIEWS
IMAGESIMAGES
VIDEO NEWS
BE
STRATEGIC
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
AND WHAT ON MOBILE?
VS
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
IDENTIFY QUERIES & SERPS PATTERNS WITH 

MORE VISIBILITY OPTIONS AND LESS COMPETITION
INFORMATIONAL
review
tips
guide
news
TRANSACTIONAL
buy
reserve
purchase
register
or
PRODUCTS
AREAS
TOPICS
or
or
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
TARGET THOSE!
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
NOW YOU CAN MAXIMIZE YOUR VISIBILITY WITH THEM 

WHILE AUTOMATING & BEING LEAN…
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
RICH SNIPPETS? USE STRUCTURED DATA
https://developers.google.com/structured-data/
PRODUCTS, RECIPES, REVIEWS,
EVENTS, APPS, VIDEOS, BUSINESSES
BE FAST
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
ADD THE SITE NAME, BREADCRUMBS, 

SITELINKS SEARCH BOX…
https://developers.google.com/structured-data/site-name
BE FAST
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
PAVE THE WAY FOR YOUR KNOWLEDGE GRAPH RESULTS
https://developers.google.com/structured-data/customize/overview
BE FAST
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
NEED TO AUTOMATE? USE THE RANKTANK SERPTITUDE
SERP & STRUCTURED DATA TESTING TOOL
http://www.ranktank.org/serpitude-serp-rich-snippet-testing-tool/
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
USE THE CHROME MOBILE EMULATOR & RANKTANK
MOBILE-FRIENDLY SERP TESTING TOOL
https://developer.chrome.com/devtools/docs/device-mode http://www.ranktank.org/mobile-friendly-serp-testing-tool/
AUTOMATE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
AS WELL AS THE SITSELINKS SEARCH BOX BUILDER
http://www.ranktank.org/structured-data-sitelinks-search-box-builder/
AUTOMATE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
SHORT ON TECHNICAL RESOURCES TO EXECUTE? 

USE WORDPRESS…
yoast.com/wordpress/
AUTOMATE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
… OR MAGENTO AS CMS
https://paulnrogers.com/magento-technical-seo-issues-to-look-out-for/
AUTOMATE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
DON’T FORGET TO VERIFY SEO REQUIREMENTS

WITH THE SEO FRIENDLY CMS CHECKLIST
http://www.stateofdigital.com/cms-seo-requirements-checklist-2015-edition/
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
VALIDATE THE TECHNICAL OPTIMIZATION WITH 

AN EASY TO USE & ACTIONABLE TOOL AS ONPAGE
https://en.onpage.org/
AUTOMATE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
ARE YOU A LOCAL BUSINESS? MAXIMIZE YOUR 

VISIBILITY FOR LOCALIZED RESULTS
http://moz.com/blog/2013-local-search-ecosystems
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
OPTIMIZE BOTH GOOGLE’S MY BUSINESS & YOUR OWN
SITE PAGE TO BECOME RELEVANT FOR LOCAL QUERIES
https://moz.com/local-search-ranking-factors
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
USE WHITESPARK LOCAL CITATION FINDER 

TO GROW YOUR BUSINESS LOCAL CITATIONS
https://www.whitespark.ca/local-citation-finder
AUTOMATE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
USE BUZZSUMO TO IDENTIFY MOST POPULAR 

LOCAL OR INDUSTRY RELATED CONTENT & INFLUENCERS
AUTOMATE
http://buzzsumo.com/
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
USE LINKRISK TO EASILY GET DATA FROM 

RELEVANT SITES TO OUTREACH
AUTOMATE
https://linkrisk.com/
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
MONITOR YOUR COMPLETE SERPS & 

COMPETITORS RANKINGS WITH SERPWOO
https://www.serpwoo.com/
AUTOMATE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
NOT ENOUGH RESULTS? USE VERTICAL PLATFORMS 

TO GROW & DIVERSIFY YOUR WEB PRESENCE
FLEXIBILITY
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
REMEMBER TO IMPLEMENT FAST, LEARN 

FROM RESULTS & ITERATE QUICK!
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
THE GOAL IS TO MAXIMIZE EACH OPPORTUNITY AND
CLOSE THE GAP TO BECOME AN EQUAL OPPONENT
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
THE GOAL IS TO MAXIMIZE EACH OPPORTUNITY AND
CLOSE THE GAP TO BECOME AN EQUAL OPPONENT
STRATEGIC
AUTOMATE
LOCAL
FLEXIBLE
LEAN
OPEN
SOURCE
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
NOW IS YOUR TIME!
#COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
THANK YOU #SASCON2015!

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How SMBs can win in Competitive SEO Sectors at #SAScon #SAScon2015

  • 1. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI HOW SMBS CAN WIN IN COMPETITIVE SEO SECTORS
  • 2. HELLO MANCHESTER #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  • 3. SPEAKER BLOGGER SHARER @aleyda +aleydasolis SEO I’M ALEYDA SOLIS #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  • 4. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI WELCOME TO THE ULTIMATE SEO STRUGGLE
  • 5. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI WELCOME TO THE ULTIMATE SEO STRUGGLE I’M A HUGE BRAND I’M A SMALL COMPANY
  • 6. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI GOOGLE LOVES ME AND YOU’RE SCREWED
  • 7. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI YES, AUTHORITY PLAYS AN IMPORTANT ROLE 
 IN RANKINGS ….
  • 8. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI DO YOU LIKE MY BIG BRAND ADVANTAGE?
  • 9. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI SEO ISN'T JUST ABOUT RANKINGS ANYMORE
  • 10. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI SNIPPETS KNOWLEDGE GRAPH MAPS SERPS HAVE EVOLVED (AND ARE STILL EVOLVING) MULTIDEVICEAPPS
  • 11. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI http://mozcast.com/features ALONG NEW SEARCH FEATURES
  • 12. GOOGLE IS COMPETING (SPECIALLY) WITH BIG PLAYERS #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  • 13. AND WANT TO BECOME THE SMB PROVIDER TOO #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  • 14. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI BIG PLAYERS MIGHT HAVE ADVANTAGES BUT ALSO CHALLENGES THAT SMALL COMPANIES CAN LEVERAGE…
  • 15. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI REMEMBER THAT THE GOAL IS TO MAXIMIZE YOUR BUSINESS PRESENCE SERP VISIBILITY
  • 16. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI TO CONNECT WITH YOUR TARGET AUDIENCE
  • 17. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI AND MAXIMIZE RESULTS & CONVERSIONS 
 ALONG THE CUSTOMER JOURNEY
  • 18. IN WAYS THAT BIG PLAYERS SOMETIMES CAN’T… #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  • 19. LET’S SEE BIG PLAYERS CHARACTERISTICS #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI HIGH AUTHORITY MORE RESOURCES SLOW NON-FLEXIBLE BROAD & NON-LOCALIZED BIG COMPANIES +
  • 20. AND THE ONES OF SMALLER BUSINESSES #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI SMALL BUSINESSES FAST FLEXIBLE MORE TARGETED LOWER AUTHORITY LESS RESOURCES +
  • 21. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI BIG COMPANIES HIGH AUTHORITY MORE RESOURCES SLOW NON-FLEXIBLE BROADER & NON-LOCAL SMALL BUSINESSES FAST FLEXIBLE MORE TARGETED LOWER AUTHORITY LESS RESOURCES VS USE THEM TO STRATEGICALLY TARGET YOUR SMB SEO + +
  • 22. LOWER AUTHORITY? BE STRATEGIC: LESS COMPETITION + MORE VISIBILITY #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  • 23. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI LESS RESOURCES? OPEN SOURCE & AUTOMATE
  • 24. TOO BROAD COMPETITORS? LOCALIZE YOUR PRESENCE #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  • 25. SLOW & NON-FLEXIBLE COMPETITION? BE LEAN & FAST #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  • 26. HERE ARE SOME TIPS TO DO IT #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  • 27. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI FIRST IDENTIFY SEO COMPETITION AND VISIBILITY OPPORTUNITIES IN YOUR INDUSTRY RELEVANCE LOW COMPETITION PER DEVICE VOLUME PROFITABILITY TREND HIGH VISIBILITY BY SERP FUNCTIONALITY SEASONALITY WHAT’S THE REQUIRED OPTIMIZATION AND POPULARITY LEVEL? FOR WHICH TERM AND TYPE OF CONTENT? WHICH FUNCTIONALITY IS ENABLING THE VISIBILITY? IS IT FEASIBLE TO USE IT? CONTENT TYPE, PLATFORM & FORMAT QUERIES TO BE TARGETED OPTIMIZATION & POPULARITY REQUIREMENTS INTENT
  • 28. BIG PLAYERS CAN HAVE PRESENCE IN ALL TYPE 
 OF INDUSTRIES, EVEN IN LOCAL ONES… #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI
  • 29. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI VERIFY YOUR INDUSTRY MAIN COMPETITORS, THEIR TREND, VOLUME & TARGETED QUERIES BE STRATEGIC WITH SIMILARWEB
  • 30. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI COMPARE YOUR DOMAINS TO IDENTIFY 
 WHICH ARE THE UNIQUE & COMMON KEYWORDS BE STRATEGIC WITH SEMRUSH
  • 31. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI CHECK FOR ADDITIONAL RELATED, PHRASE MATCH & LONG-TAIL QUERIES PERMUTATIONS BE STRATEGIC WITH KEYWORDTOOL.IO
  • 32. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI IDENTIFY THE USED DEVICES BY SEARCH QUERIES TYPES BE STRATEGIC WITH GOOGLE’S KEYWORD PLANNER
  • 33. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI VERIFY THEIR VOLUME, COMPETITION & TREND AUTOMATE WITH KWFINDER
  • 34. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI ALONG THE RANKED CONTENT & SERP FEATURES MANCHESTER GYMPERSONAL TRAINER MANCHESTER VS AUTOMATE WITH MOZ KW DIFFICULTY
  • 35. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI ASK YOURSELF: 
 FROM WHICH SERP CAN YOU EARN MORE VISIBILITY? VS
  • 36. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI WHICH FEATURE & CONTENT TYPE CAN PROVIDE 
 THE SERP VISIBILITY OPPORTUNITY? APPS W/ REVIEWS IMAGESIMAGES VIDEO NEWS BE STRATEGIC
  • 37. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI AND WHAT ON MOBILE? VS
  • 38. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI IDENTIFY QUERIES & SERPS PATTERNS WITH 
 MORE VISIBILITY OPTIONS AND LESS COMPETITION INFORMATIONAL review tips guide news TRANSACTIONAL buy reserve purchase register or PRODUCTS AREAS TOPICS or or
  • 39. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI TARGET THOSE!
  • 40. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI NOW YOU CAN MAXIMIZE YOUR VISIBILITY WITH THEM 
 WHILE AUTOMATING & BEING LEAN…
  • 41. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI RICH SNIPPETS? USE STRUCTURED DATA https://developers.google.com/structured-data/ PRODUCTS, RECIPES, REVIEWS, EVENTS, APPS, VIDEOS, BUSINESSES BE FAST
  • 42. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI ADD THE SITE NAME, BREADCRUMBS, 
 SITELINKS SEARCH BOX… https://developers.google.com/structured-data/site-name BE FAST
  • 43. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI PAVE THE WAY FOR YOUR KNOWLEDGE GRAPH RESULTS https://developers.google.com/structured-data/customize/overview BE FAST
  • 44. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI NEED TO AUTOMATE? USE THE RANKTANK SERPTITUDE SERP & STRUCTURED DATA TESTING TOOL http://www.ranktank.org/serpitude-serp-rich-snippet-testing-tool/
  • 45. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI USE THE CHROME MOBILE EMULATOR & RANKTANK MOBILE-FRIENDLY SERP TESTING TOOL https://developer.chrome.com/devtools/docs/device-mode http://www.ranktank.org/mobile-friendly-serp-testing-tool/ AUTOMATE
  • 46. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI AS WELL AS THE SITSELINKS SEARCH BOX BUILDER http://www.ranktank.org/structured-data-sitelinks-search-box-builder/ AUTOMATE
  • 47. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI SHORT ON TECHNICAL RESOURCES TO EXECUTE? 
 USE WORDPRESS… yoast.com/wordpress/ AUTOMATE
  • 48. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI … OR MAGENTO AS CMS https://paulnrogers.com/magento-technical-seo-issues-to-look-out-for/ AUTOMATE
  • 49. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI DON’T FORGET TO VERIFY SEO REQUIREMENTS
 WITH THE SEO FRIENDLY CMS CHECKLIST http://www.stateofdigital.com/cms-seo-requirements-checklist-2015-edition/
  • 50. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI VALIDATE THE TECHNICAL OPTIMIZATION WITH 
 AN EASY TO USE & ACTIONABLE TOOL AS ONPAGE https://en.onpage.org/ AUTOMATE
  • 51. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI ARE YOU A LOCAL BUSINESS? MAXIMIZE YOUR 
 VISIBILITY FOR LOCALIZED RESULTS http://moz.com/blog/2013-local-search-ecosystems
  • 52. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI OPTIMIZE BOTH GOOGLE’S MY BUSINESS & YOUR OWN SITE PAGE TO BECOME RELEVANT FOR LOCAL QUERIES https://moz.com/local-search-ranking-factors
  • 53. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI USE WHITESPARK LOCAL CITATION FINDER 
 TO GROW YOUR BUSINESS LOCAL CITATIONS https://www.whitespark.ca/local-citation-finder AUTOMATE
  • 54. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI USE BUZZSUMO TO IDENTIFY MOST POPULAR 
 LOCAL OR INDUSTRY RELATED CONTENT & INFLUENCERS AUTOMATE http://buzzsumo.com/
  • 55. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI USE LINKRISK TO EASILY GET DATA FROM 
 RELEVANT SITES TO OUTREACH AUTOMATE https://linkrisk.com/
  • 56. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI MONITOR YOUR COMPLETE SERPS & 
 COMPETITORS RANKINGS WITH SERPWOO https://www.serpwoo.com/ AUTOMATE
  • 57. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI NOT ENOUGH RESULTS? USE VERTICAL PLATFORMS 
 TO GROW & DIVERSIFY YOUR WEB PRESENCE FLEXIBILITY
  • 58. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI REMEMBER TO IMPLEMENT FAST, LEARN 
 FROM RESULTS & ITERATE QUICK!
  • 59. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI THE GOAL IS TO MAXIMIZE EACH OPPORTUNITY AND CLOSE THE GAP TO BECOME AN EQUAL OPPONENT
  • 60. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI THE GOAL IS TO MAXIMIZE EACH OPPORTUNITY AND CLOSE THE GAP TO BECOME AN EQUAL OPPONENT STRATEGIC AUTOMATE LOCAL FLEXIBLE LEAN OPEN SOURCE
  • 61. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI NOW IS YOUR TIME!
  • 62. #COMPETITIVESEO AT #SASCON2015 BY @ALEYDA FROM @ORAINTI THANK YOU #SASCON2015!