Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.
10. Help you sell your products or services
#contentcuration by @aleyda from @orainti at #brightonseo
11. Provide a great experience
#contentcuration by @aleyda from @orainti at #brightonseo
12. …and earn your audience endorsement
#contentcuration by @aleyda from @orainti at #brightonseo
13. It’s fun to create it
#contentcuration by @aleyda from @orainti at #brightonseo
14. But challenging in a continuous process
#contentcuration by @aleyda from @orainti at #brightonseo
15. How to set an ongoing content discovery
& creation process?
#contentcuration by @aleyda from @orainti at #brightonseo
16. Content Curation can help us!
#contentcuration by @aleyda from @orainti at #brightonseo
17. What’s Content Curation?
sharing
organizing
grouping
#contentcuration by @aleyda from @orainti at #brightonseo
FINDING
Best & most relevant CONTENT about an issue
18. There’s more than this though
#contentcuration by @aleyda from @orainti at #brightonseo
19. There are 5 Content Curation Models
aggregation
ELEVATION CHRONOLOGY
MASHUP
DISTILLATION
SOURCE: https://www.facebook.com/weleniastudios
#contentcuration by @aleyda from @orainti at #brightonseo
20. What differentiates “good” curation?
SOURCE: http://www.bethkanter.org/good-curation-vs-bad-curation/
#contentcuration by @aleyda from @orainti at #brightonseo
23. How to make the most out of it?
#contentcuration by @aleyda from @orainti at #brightonseo
24. By aligning & automating
sharing
organizing
grouping
#contentcuration by @aleyda from @orainti at #brightonseo
FINDING
Best & most relevant CONTENT about an issue
25. Achieving 3 direct benefits
MORE CONTENT
SOURCES
BETTER CONTENT
IDEAS & TOPICS
FRIENDLIER
CONTENT FORMAT
#contentcuration by @aleyda from @orainti at #brightonseo
26. Influencing 2 SeoKpis
links rankings
#contentcuration by @aleyda from @orainti at #brightonseo
27. Let’s jump in the process!
#contentcuration by @aleyda from @orainti at #brightonseo
28. Start by following your relevant topics
in content sharing & curation platforms
#contentcuration by @aleyda from @orainti at #brightonseo
29. Do relevant searches in Quora & Reddit
#contentcuration by @aleyda from @orainti at #brightonseo
30. Alltop, Slideshare & Tumblr
#contentcuration by @aleyda from @orainti at #brightonseo
32. Monitor using rss, ifttt & Google docs
#contentcuration by @aleyda from @orainti at #brightonseo
33. Here’s the ifttt recipe to rss to docs
https://ifttt.com/recipes/172209-add-new-rss-feed-item-to-spreadsheet-on-google-docs
#contentcuration by @aleyda from @orainti at #brightonseo
34. Monitor hottest content in social
networks with Buzzsumo Alerts
#contentcuration by @aleyda from @orainti at #brightonseo
35. Set an ifttt recipe to send these emails
alerts to Google Docs
https://ifttt.com/recipes/73609-if-labeled-drive-in-gmail-then-save-to-google-drive
#contentcuration by @aleyda from @orainti at #brightonseo
36. Check the link & social metrics of the
received & archived content w/ url profiler
http://urlprofiler.com/
##ccoonntteennttccuurraattiioonn bbyy @@aalleeyyddaa ffrroomm @@oorraaiinnttii aatt ##bbrriigghhttoonnsseeoo
37. And identify the keyword search
volume for the content topics
http://www.semrush.com/
#contentcuration by @aleyda from @orainti at #brightonseo
38. Now you have the criteria to identify the
content ideas with highest potential
shares
links
search
volume
current
content
#contentcuration by @aleyda from @orainti at #brightonseo
39. Their characteristics to understand the
patterns your audience likes
Content
Supply
Content
Demand
Length
#contentcuration by @aleyda from @orainti at #brightonseo
Format
Purpose
Topic
Style
Type
Relevance
Audience
Unfulfilled
Demand
Feasibility
Profitability
40. And be able to match unfulfilled
content demand with what is feasible
Content
Supply
Content
Demand
Length
#contentcuration by @aleyda from @orainti at #brightonseo
Format
Purpose
Topic
Style
Type
Relevance
Audience
Unfulfilled
Demand
Feasibility
Profitability
the content that is highly popular but not so common OR ONLY PUBLISHED IN ONE FORMAT
41. Identifying the best curation model if
it’s already a well covered topic
Unfulfilled
Demand
Relevance Audience Feasibility Profitability
aggregation DISTILLATION ELEVATION MASHUP CHRONOLOGY
Channel Promotion Timing Format
#contentcuration by @aleyda from @orainti at #brightonseo
42. You have now your next content idea!
#contentcuration by @aleyda from @orainti at #brightonseo
43. Let’s see some examples
#contentcuration by @aleyda from @orainti at #brightonseo
44. Best cities to work remotely
#contentcuration by @aleyda from @orainti at #brightonseo
mashup
54. All Seo Software
aggregation
#contentcuration by @aleyda from @orainti at #brightonseo
55. All Seo Software
aggregation
#contentcuration by @aleyda from @orainti at #brightonseo
56. To maximize your results, remember…
LINK
FROM IT TO YOUR
PRODUCTS OR
SERVICES PAGES
PROMOTE IT
IN SOCIAL
NETWORKS WHERE
YOUR AUDIENCE IS
ACTIVE
MAKE IT EASY
TO SHARE & LINK
WITH THE
APPROPRIATE
BUTTONS
TO OPTIMIZE THE
PIECE FROM A
TECHNICAL & CONTENT
SEO PERSPECTIVE
#contentcuration by @aleyda from @orainti at #brightonseo
57. It’s now your time to curate!
#contentcuration by @aleyda from @orainti at #brightonseo
ELEVATION
58. Thank you! Questions?
Check it in Slideshare
bit.ly/seocurate
#contentcuration by @aleyda from @orainti at #brightonseo
59. Images under creative commons
http://www.flickr.com/photos/seeminglee/4041872282/
https://www.flickr.com/photos/branditressler/3361609750/
http://www.flickr.com/photos/definite_yes/11130394375/
http://www.flickr.com/photos/nathaninsandiego/5465079549/
http://www.flickr.com/photos/definite_yes/11130394375/
http://www.flickr.com/photos/timtom/6837380785/
http://www.flickr.com/photos/no1nos/12796459964/
http://www.flickr.com/photos/afagen/3002609890/
http://www.flickr.com/photos/tlimphotography/9551905429/
#contentcuration by @aleyda from @orainti at #brightonseo