LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
MAKING THE MOST OUT OF YOUR LOCAL SEO
SALUT PARIS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
http://www.flickr.com/photos/mejanebastien/9265873446/
CE QUE J’Ai aPPRIS APRÈS + de 7 ANS en FAISANT DU
Référencement WEB …
JE M’APPELLE ALEYDA SOLIS,
INTERNATIONAL SEO CONSULT...
combien de personnes font DU
RÉFÉRENCEMENT WEB LOCAL?
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
levez la main
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Restaurant Français brasserie
WE HAVE LOCALIZED RESULTS EVERYWHERE ...
THE LOCAL INTEGRATION GREW with the venice update
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
PACK/CAROUSEL LOCALIZED ORGANIC
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
MAPS RESULTS
BUT IT HASN’T STOPPED ...
BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Google+ local replacing
Google places
BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Google+ local replacing
Google places
W...
BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Google+ local replacing
Google placesGo...
BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Incentivize ugc AND SOCIALIZATION
BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Incentivize ugc AND SOCIALIZATION
BECOM...
BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
cross-device SYNC
BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
cross-device SYNC
New Local search expe...
BUT IT HASN’T STOPPED THERE
Local carousel
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
BUT IT HASN’T STOPPED THERE
Local carousel
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
local carousel LAUNCH
!
...
BUT IT HASN’T STOPPED THERE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
ON-GOING SERPS LOOK AND FEEL CHANGES
BUT IT HASN’T STOPPED THERE
ON-GOING SERPS LOOK AND FEEL CHANGES
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
NE...
IT’S TIME TO EVOLVE LOCAL BY DOING SOLOMO
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Social
local
mobile
to own your local web presence
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
to own your local web presence
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
check out
!
http://blumenthals.com/w...
THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
what ingredients do...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
WHICH SIGNALS HELP THESE TO RANK
HIGHER?
THE RECIPE FOR OUTSTANDING...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS
AND THESE OTHERS?
THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place ...
THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place ...
THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place ...
THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place ...
THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place ...
THE 2013 LOCAL SEARCH RANKING FACTORS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Personalization (8.3%)
Place ...
THIS NEEDS SOME IN-DEPTH RESEARCH
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
WE NEED TO DIG AROUND THESE
1. PLACE PAGE SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Place Page Signals (19.6%)
1. PLACE PAGE SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
create or claim PLACE PAGE FOR EACH
LOCATION,...
1. PLACE PAGE SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
create or claim PLACE PAGE FOR EACH
LOCATION,...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
ASSOCIATE YOUR PLACE PAGE TO THE RIGHT
CATEGO...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
ASSOCIATE YOUR PLACE PAGE TO THE RIGHT
CATEGO...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
Look for duplication and fix any
inconsistenc...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
Look for duplication and fix any
inconsistenc...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
BEWARE OF CREATING GOOGLE+ PAGES FOR
BUSINESS...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
BEWARE OF CREATING GOOGLE+ PAGES FOR
BUSINESS...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
USE LOCAL ANALYSIS TOOLS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
USE LOCAL ANALYSIS TOOLS
FREE LOCAL ANALYSIS ...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
use the bulk uploader carefully
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
use the bulk uploader carefully
take a look a...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
ADD ADDITIONAL INFORMATION
ABOUT YOUR BUSINES...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
1. PLACE PAGE SIGNALS
ADD ADDITIONAL INFORMATION
ABOUT YOUR BUSINES...
2. ON PAGE SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
On-page Signals (18.8%)
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
a landing page for each location that
you want to rank for, IN A
HI...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
NAME, ADDRESS, PHONE NUMBER
(LOCAL ONE) AND OPENING HOURS,
USING SC...
NAME, ADDRESS, PHONE NUMBER
(LOCAL ONE) AND OPENING HOURS,
USING SCHEMA
3
EMBEDDED GOOGLE MAP REFERRING
TO GOOGLE+ LOCAL P...
NAME, ADDRESS, PHONE NUMBER
(LOCAL ONE) AND OPENING HOURS,
USING SCHEMA
3
EMBEDDED GOOGLE MAP REFERRING
TO GOOGLE+ LOCAL P...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
RELEVANT, attractive, descriptive, original, useful
content -guides...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
2. ON PAGE SIGNALS
ENABLE AND INCENTIVIZE
IN-PAGE REVIEWS
6
Organiz...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
2. ON PAGE SIGNALS
ENABLE AND INCENTIVIZE
IN-PAGE REVIEWS
6
Organiz...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
2. ON PAGE SIGNALS
ENABLE AND INCENTIVIZE
IN-PAGE REVIEWS
6
Organiz...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
2. ON PAGE SIGNALS
FOLLOW-UP WITH YOUR LOCAL
RANKINGS USING BRIGHTL...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
2. ON PAGE SIGNALS
FOLLOW-UP WITH YOUR LOCAL
RANKINGS USING BRIGHTL...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
External Loc. Signals (16%)
3. reviews, EXTERNAL LOCATION & social ...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
REVISE YOUR CURRENT ...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
REVISE YOUR CURRENT ...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
BESIDES INCENTIVIZIN...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
IDENTIFY NEW CITATIO...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
IDENTIFY NEW CITATIO...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
IDENTIFY EXTERNAL CI...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
IDENTIFY EXTERNAL CI...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
find your industry l...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
find your industry l...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
collaborate with loc...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
3. reviews, EXTERNAL LOCATION & social SIGNALS
collaborate with loc...
3. reviews, EXTERNAL LOCATION & social SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
ORGANIZE LOCAL EVENT...
3. reviews, EXTERNAL LOCATION & social SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
ORGANIZE LOCAL EVENT...
3. reviews, EXTERNAL LOCATION & social SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
create locally relev...
Hey girl,
I’d like to be the
authority in your niche
3. reviews, EXTERNAL LOCATION & social SIGNALS
LOCAL SEO AT #SEOCAMPU...
4. BEHAVIORAL & MOBILE SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
Behavioral/Mob. Signals (6.1%)
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
mobile queries tend to be
highly loc...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
MOBILIZE YOUR LOCAL WEB PRESENCE
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
use an emulator or user agent
switch...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
use an emulator or user agent
switch...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
verify how smartphone / mobile bots
...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
verify how smartphone / mobile bots
...
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
4. BEHAVIORAL & MOBILE SIGNALS
take a look at
!
http://moz.com/blog...
so much work, but the result is sooooo good
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
OH LÀ LÀ! C’EST FORMIDA...
ARE YOU READY?
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
LOCAL SEARCH RESOURCES
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
USE THIS LOCAL SEO QUESTIONNAIRE
!
http://bi...
local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
TAKE A LOOK AT
!
https://productforums.googl...
local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
TAKE A LOOK AT
!
http://localsearchforum.cat...
local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
TAKE A LOOK AT
!
http://blumenthals.com/blog/
local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
local search resources
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
TAKE A LOOK AT
!
http://www.webmasterworld.c...
MERCI BEAUCOUP
VOUS AVEZ DES QUESTIONS?
LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
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Making the Most out of your Local SEO at #SEOcamp Paris

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How to optimize your local Web presence to maximize its visibility in local search

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Making the Most out of your Local SEO at #SEOcamp Paris

  1. 1. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank MAKING THE MOST OUT OF YOUR LOCAL SEO
  2. 2. SALUT PARIS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank http://www.flickr.com/photos/mejanebastien/9265873446/
  3. 3. CE QUE J’Ai aPPRIS APRÈS + de 7 ANS en FAISANT DU Référencement WEB … JE M’APPELLE ALEYDA SOLIS, INTERNATIONAL SEO CONSULTANT, HEAD OF DIGITAL STRATEGY à WOORANK LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
  4. 4. combien de personnes font DU RÉFÉRENCEMENT WEB LOCAL? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank levez la main
  5. 5. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Restaurant Français brasserie WE HAVE LOCALIZED RESULTS EVERYWHERE NOW
  6. 6. THE LOCAL INTEGRATION GREW with the venice update LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
  7. 7. PACK/CAROUSEL LOCALIZED ORGANIC LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank MAPS RESULTS BUT IT HASN’T STOPPED THERE
  8. 8. BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Google+ local replacing Google places
  9. 9. BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Google+ local replacing Google places WITH MULTI- USER CAPABILITIES
  10. 10. BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Google+ local replacing Google placesGoogle+ Local launch ! http://googleblog.blogspot.fr/2012/05/localnow-with-dash-of-zagat-and.html
  11. 11. BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Incentivize ugc AND SOCIALIZATION
  12. 12. BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Incentivize ugc AND SOCIALIZATION BECOME A GOOGLE CITY EXPERT ! https://www.google.com/local/contest/fr/cityexpert
  13. 13. BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank cross-device SYNC
  14. 14. BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank cross-device SYNC New Local search experience across devices ! http://insidesearch.blogspot.fr/2012/03/introducing-new-local-search-experience.html
  15. 15. BUT IT HASN’T STOPPED THERE Local carousel LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
  16. 16. BUT IT HASN’T STOPPED THERE Local carousel LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank local carousel LAUNCH ! https://plus.google.com/+google/posts/KpsbyvHUotN
  17. 17. BUT IT HASN’T STOPPED THERE LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank ON-GOING SERPS LOOK AND FEEL CHANGES
  18. 18. BUT IT HASN’T STOPPED THERE ON-GOING SERPS LOOK AND FEEL CHANGES LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank NEW LOCAL SERPS CHANGES ! http://blumenthals.com/blog/2014/03/11/new-look-for-google-local-search-results/
  19. 19. IT’S TIME TO EVOLVE LOCAL BY DOING SOLOMO LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Social local mobile
  20. 20. to own your local web presence LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
  21. 21. to own your local web presence LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank check out ! http://blumenthals.com/web-equity-infographic
  22. 22. THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank what ingredients do i need?
  23. 23. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank WHICH SIGNALS HELP THESE TO RANK HIGHER? THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS
  24. 24. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank THE RECIPE FOR OUTSTANDING LOCAL SEARCH RESULTS AND THESE OTHERS?
  25. 25. THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%)
  26. 26. THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%)
  27. 27. THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%)
  28. 28. THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%)
  29. 29. THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%)
  30. 30. THE 2013 LOCAL SEARCH RANKING FACTORS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Personalization (8.3%) Place Page Signals (19.6%) External Loc. Signals (16%) On-page Signals (18.8%) Link Signals (14.4%) Review Signals (10.3%) Social Signals (6.3%) Behavioral/Mob. Signals (6.1%) TAKE A LOOK AT ! http://moz.com/local-search-ranking-factors
  31. 31. THIS NEEDS SOME IN-DEPTH RESEARCH LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank WE NEED TO DIG AROUND THESE
  32. 32. 1. PLACE PAGE SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Place Page Signals (19.6%)
  33. 33. 1. PLACE PAGE SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank create or claim PLACE PAGE FOR EACH LOCATION, with RIGHT address matching the one in your site 1 add relevant title, description WITH KEYWORDS AND THE RIGHT categorIES 2 VOLUME, DIVERSITY, VELOCITY and ratings OF REVIEWS 3 photos publication 4
  34. 34. 1. PLACE PAGE SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank create or claim PLACE PAGE FOR EACH LOCATION, with RIGHT address matching the one in your site 1 add relevant title, description WITH KEYWORDS AND THE RIGHT categorIES 2 VOLUME, DIVERSITY, VELOCITY and ratings OF REVIEWS 3 photos publication 4 CONSISTENCY IS KEY
  35. 35. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS ASSOCIATE YOUR PLACE PAGE TO THE RIGHT CATEGORIES BY REVISING THEM FIRST HERE
  36. 36. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS ASSOCIATE YOUR PLACE PAGE TO THE RIGHT CATEGORIES BY REVISING THEM FIRST HERE GOOGLE PLACES FOR BUSINESS CATEGORY TOOL ! http://blumenthals.com/Google_LBC_Categories
  37. 37. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS Look for duplication and fix any inconsistencies with your presence
  38. 38. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS Look for duplication and fix any inconsistencies with your presence FAQ & steps to solve duplication ! https://support.google.com/places/answer/183009?hl=en
  39. 39. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS BEWARE OF CREATING GOOGLE+ PAGES FOR BUSINESSES OR BRANDS INSTEAD OF LOCAL AND HAVE DUPLICATION ISSUES
  40. 40. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS BEWARE OF CREATING GOOGLE+ PAGES FOR BUSINESSES OR BRANDS INSTEAD OF LOCAL AND HAVE DUPLICATION ISSUES MERGING GOOGLE+ PAGES ISSUES ! http://localu.org/blog/merge-google-pages-usually-cant-now/
  41. 41. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS USE LOCAL ANALYSIS TOOLS
  42. 42. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS USE LOCAL ANALYSIS TOOLS FREE LOCAL ANALYSIS - GOOGLE PLACES TOOL ! http://www.51blocks.com/online-marketing-tools/free-local-analysis/
  43. 43. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS use the bulk uploader carefully
  44. 44. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS use the bulk uploader carefully take a look at ! https://support.google.com/places/answer/178024?hl=en
  45. 45. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS ADD ADDITIONAL INFORMATION ABOUT YOUR BUSINESSES LOCATION
  46. 46. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 1. PLACE PAGE SIGNALS ADD ADDITIONAL INFORMATION ABOUT YOUR BUSINESSES LOCATION take a look at ! http://www.google.com/mapmaker
  47. 47. 2. ON PAGE SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank On-page Signals (18.8%)
  48. 48. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank a landing page for each location that you want to rank for, IN A HIERARCHICALLY ORGANIZED STRUCTURE NAME OF SPECIFIC LOCATION (neighborhood, city, area) IN TITLE, META DESCRIPTION, HEADING, CONTENT, url, ALT DESCRIPTIONS 1 2 2. ON PAGE SIGNALS
  49. 49. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank NAME, ADDRESS, PHONE NUMBER (LOCAL ONE) AND OPENING HOURS, USING SCHEMA 3 EMBEDDED GOOGLE MAP REFERRING TO GOOGLE+ LOCAL PAGE 4 2. ON PAGE SIGNALS
  50. 50. NAME, ADDRESS, PHONE NUMBER (LOCAL ONE) AND OPENING HOURS, USING SCHEMA 3 EMBEDDED GOOGLE MAP REFERRING TO GOOGLE+ LOCAL PAGE 4 LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank USE SCHEMA GENERATORS FOR LOCAL BUSINESS NAP 2. ON PAGE SIGNALS
  51. 51. NAME, ADDRESS, PHONE NUMBER (LOCAL ONE) AND OPENING HOURS, USING SCHEMA 3 EMBEDDED GOOGLE MAP REFERRING TO GOOGLE+ LOCAL PAGE 4 LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank USE SCHEMA GENERATORS FOR LOCAL BUSINESS NAP USE THE FOLLOWING TOOLS ! http://www.microdatagenerator.com/local-business-schema/ ! OR ! http://localseoupdate.com/schema-generator/ 2. ON PAGE SIGNALS
  52. 52. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank RELEVANT, attractive, descriptive, original, useful content -guides, tools, news & resources- 2. ON PAGE SIGNALS 5
  53. 53. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 2. ON PAGE SIGNALS ENABLE AND INCENTIVIZE IN-PAGE REVIEWS 6 Organize events and feature their information on your site too 7
  54. 54. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 2. ON PAGE SIGNALS ENABLE AND INCENTIVIZE IN-PAGE REVIEWS 6 Organize events and feature their information on your site too 7
  55. 55. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 2. ON PAGE SIGNALS ENABLE AND INCENTIVIZE IN-PAGE REVIEWS 6 Organize events and feature their information on your site too 7 USE SCHEMA TO DECLARE THEM http://schema.org/ ! test them with http://www.google.com/webmasters/tools/richsnippets
  56. 56. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 2. ON PAGE SIGNALS FOLLOW-UP WITH YOUR LOCAL RANKINGS USING BRIGHTLOCAL
  57. 57. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 2. ON PAGE SIGNALS FOLLOW-UP WITH YOUR LOCAL RANKINGS USING BRIGHTLOCAL take a look at bright local here ! http://www.brightlocal.com/
  58. 58. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank External Loc. Signals (16%) 3. reviews, EXTERNAL LOCATION & social SIGNALS Social Signals (6.3%) Review Signals (10.3%)
  59. 59. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS REVISE YOUR CURRENT REVIEWS AND CITATIONS… AND OPTIMIZE THEM
  60. 60. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS REVISE YOUR CURRENT REVIEWS AND CITATIONS… AND OPTIMIZE THEM WOORANK LOCAL SECTION ! http://www.woorank.com/
  61. 61. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS BESIDES INCENTIVIZING YOUR GOOGLE+ NATIVE REVIEWS SEE WHERE THE EXTERNAL ONES COME FROM
  62. 62. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS IDENTIFY NEW CITATIONS OPPORTUNITIES
  63. 63. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS IDENTIFY NEW CITATIONS OPPORTUNITIES WHITESPARK LOCAL CITATION FINDER ! http://www.whitespark.ca/local-citation-finder/
  64. 64. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS IDENTIFY EXTERNAL CITATIONS AND REVIEWS BY SETTING WEB ALERTS, SUBSCRIBE TO THEIR FEEDS
  65. 65. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS IDENTIFY EXTERNAL CITATIONS AND REVIEWS BY SETTING WEB ALERTS, SUBSCRIBE TO THEIR FEEDS USE GOOGLE ALERTS OR TALK WALKER ALERTS ! http://www.talkwalker.com/alerts
  66. 66. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS find your industry local influencers & develop A relationship WITH THEM
  67. 67. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS find your industry local influencers & develop A relationship WITH THEM use tribalytics ! http://www.tribalytics.com/
  68. 68. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS collaborate with local media & blogs
  69. 69. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 3. reviews, EXTERNAL LOCATION & social SIGNALS collaborate with local media & blogs USE SIMILARWEB TO FIND them ! http://www.similarweb.com/
  70. 70. 3. reviews, EXTERNAL LOCATION & social SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank ORGANIZE LOCAL EVENTS, coupons & PROMOTIONS IN RELEVANT LOCAL AND INDUSTRY COMMUNITIES AND PLATFORMS
  71. 71. 3. reviews, EXTERNAL LOCATION & social SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank ORGANIZE LOCAL EVENTS, coupons & PROMOTIONS IN RELEVANT LOCAL AND INDUSTRY COMMUNITIES AND PLATFORMS USE ! FROM YELP, PAGES JAUNES, VIA MICHELIN… ! TO ! FOURSQUARE, FACEBOOK…
  72. 72. 3. reviews, EXTERNAL LOCATION & social SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank create locally relevant assets
  73. 73. Hey girl, I’d like to be the authority in your niche 3. reviews, EXTERNAL LOCATION & social SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank AND BECOME A LOCAL (OR GLOBAL?) AUTHORITY
  74. 74. 4. BEHAVIORAL & MOBILE SIGNALS LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank Behavioral/Mob. Signals (6.1%)
  75. 75. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS mobile queries tend to be highly localized
  76. 76. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS MOBILIZE YOUR LOCAL WEB PRESENCE
  77. 77. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS use an emulator or user agent switcher to verify how your site is shown in mobile devices
  78. 78. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS use an emulator or user agent switcher to verify how your site is shown in mobile devices use ! The Opera Mobile Emulator http://www.opera.com/developer/mobile-emulator 
 or 
 The Mobile Phone Emulator
 http://www.mobilephoneemulator.com/
  79. 79. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS verify how smartphone / mobile bots crawl your site
  80. 80. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS verify how smartphone / mobile bots crawl your site use ! google webmaster tools ! and ! screaming frog www.screamingfrog.co.uk/seo-spider/
  81. 81. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS
  82. 82. LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank 4. BEHAVIORAL & MOBILE SIGNALS take a look at ! http://moz.com/blog/mobile-seo-process ! AND ! http://www.stateofdigital.com/mobile-seo-audit/
  83. 83. so much work, but the result is sooooo good LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank OH LÀ LÀ! C’EST FORMIDABLE
  84. 84. ARE YOU READY? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
  85. 85. LOCAL SEARCH RESOURCES LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
  86. 86. local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
  87. 87. local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank USE THIS LOCAL SEO QUESTIONNAIRE ! http://bit.ly/16AZg81
  88. 88. local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
  89. 89. local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank TAKE A LOOK AT ! https://productforums.google.com/forum/#!forum/business
  90. 90. local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
  91. 91. local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank TAKE A LOOK AT ! http://localsearchforum.catalystemarketing.com/
  92. 92. local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
  93. 93. local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank TAKE A LOOK AT ! http://blumenthals.com/blog/
  94. 94. local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank
  95. 95. local search resources LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank TAKE A LOOK AT ! http://www.webmasterworld.com/local_search/4651479.htm
  96. 96. MERCI BEAUCOUP VOUS AVEZ DES QUESTIONS? LOCAL SEO AT #SEOCAMPUS PARIS by @aleyda from @woorank

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