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Mobile SEO - Best Practices & Opportunities by @aleyda at #ionSearch
1. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
Best Practices & Opportunities to make the most out of
MOBILE SEO
2. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
I’m Aleyda Solis
SEO AT SEER INTERACTIVE
INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETER
aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com
3. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
I’M HERE TO SPEAK ABOUT
G GOING MOBILE
4. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
Mobile is
BOOOMING
5. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
BUT HOW TO GO
MOBILE?
6. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
mmm…
7. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
mmmmmmm…
8. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
MOBILE
IS SOOOO
CONFUSING!
9. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
10. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ANALYZE FIRST
DO A MOBILE SEO ANALYSIS
TO UNDERSTAND YOUR CURRENT MOBILE SITUATION
11. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE YOUR
GOOGLE ANALYTICS
MOBILE TRAFFIC DATA
12. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE TRAFFIC
13. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE TRAFFIC
Compare your
(Volumes & Trends) of (Traffic & Conversions) from
(Mobile, Mobile Organic, Desktop & Desktop Organic)
14. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE DEVICES
15. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE DEVICES
Compare your
(Volume & Trends) of (Devices) from
(Mobile Organic & General Mobile Users).
16. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE KEYWORDS & PAGES
17. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE KEYWORDS & PAGES
Compare your Organic
(Keywords & Landing Pages) from
(Mobile & Desktop).
18. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE A
MOBILE EMULATOR
LIKE THE OPERA MOBILE EMULATOR
19. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE VISIBILITY & USABILITY
20. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE VISIBILITY & USABILITY
Check how your Web content
(Text, Menu, Images, Videos) is (Displayed & Executed).
21. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE YOUR
GOOGLE WEBMASTER TOOLS
MOBILE SEARCH DATA
22. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE SEARCH VISIBILITY
23. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR
MOBILE SEARCH VISIBILITY
Compare your
(Top Queries & Top Pages) from
(Mobile & Web) search results.
24. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY
MOBILE CRAWLING ISSUES
25. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY
MOBILE CRAWLING ISSUES
Look for Mobile Crawling Errors on your site
26. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT GOOGLEBOT MOBILE
IDENTIFIES OF YOUR TOP PAGES
27. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT GOOGLEBOT MOBILE
IDENTIFIES OF YOUR TOP PAGES
Verify the HTTP status code and HTML your providing to Googlebot Mobile
28. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE A
WEB CRAWLER
LIKE SCREAMING FROG
29. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK HOW GOOGLEBOT MOBILE
CRAWLS YOUR SITE
30. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK HOW GOOGLEBOT MOBILE
CRAWLS YOUR SITE
Analyze how pages are followed, if there are any redirects and the information
shown in the pages elements to Googlebot Mobile.
31. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE A
USER AGENT SWITCHER
LIKE THE ULTIMATE USER AGENT SWITCHER ADD-ON FOR CHROME
32. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK YOUR
MOBILE SEARCH RESULTS
33. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK YOUR
MOBILE SEARCH RESULTS
Compare your (Titles, Descriptions, URLs, Snippets, Competitors)
from (Mobile, Tablet & Web) search results.
34. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE A
SEO TOOLBAR
LIKE THE SEOMOZ TOOLBAR
35. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY THE POPULARITY OF
YOUR MOBILE RANKING PAGES
36. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY THE POPULARITY OF
YOUR MOBILE RANKING PAGES
Verify the (Domain, Page Authority & External Links)
from your (Mobile Ranking Pages & Competitors)
37. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU KNOW ABOUT YOUR CURRENT
MOBILE SITUATION
LET’S CONTINUE…
38. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
RESEARCH YOUR
MOBILE SEARCH AUDIENCE
IT’S TIME TO DISCOVER YOUR MOBILE SEARCH POTENTIAL
39. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE DIVERSE
KEYWORD TOOLS
LIKE SEMRUSH, UBERSUGGEST, SEARCHMETRICS
40. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY RELEVANT KEYWORDS
TO YOUR WEBSITE
41. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY RELEVANT KEYWORDS
TO YOUR WEBSITE
Identify relevant keywords ideas not only using your Website, but also your
competitors
42. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE THE
GOOGLE KEYWORD TOOL
TO VERIFY THE KEYWORDS MOBILE SEARCH VOLUME
43. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK THE MOBILE SEARCH
VOLUME FOR YOUR KEYWORDS
44. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CHECK THE MOBILE SEARCH
VOLUME FOR YOUR KEYWORDS
Use the Keywords that are already giving you
Mobile Traffic and Search Visibility and the ones you identified before
45. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU HAVE A BETTER VISION OF YOUR
MOBILE SEARCH POTENTIAL
IT’S TIME TO SELECT THE BEST MOBILE WEB APPROACH…
46. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IDENTIFY YOUR
MOBILE WEB APPROACH
THE ONE THAT IS MORE SUITABLE TO YOUR SITUATION
47. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VALIDATE YOUR MOBILE
REQUIREMENTS & RESTRICTIONS
DESIRED MOBILE CONTENT, FUNCTIONALITY & OFFERING
MOBILE WEB DEVELOPMENT CAPACITY YOUR MOBILE WEBSITE APPROACH
IDENTIFIED MOBILE AUDIENCE MOBILE USAGE & PROFILE
48. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
AND MATCH WITH THE DIFFERENT
MOBILE WEB ALTERNATIVES
49. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
TO SELECT YOUR
MOBILE WEB APPROACH
50. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WITH A BETTER VISION OF THE
MOBILE WEB APPROACHES
LET’S LEARN ABOUT THEIR SEO BEST PRACTICES…
51. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
THERE ARE GENERAL & SPECIFIC
MOBILE SEO BEST PRACTICES
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB
SEO GOOD PRACTICES SEO GOOD PRACTICES SEO GOOD PRACTICES
GENERAL MOBILE SEO BEST PRACTICES
52. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
THERE ARE GENERAL & SPECIFIC
MOBILE SEO BEST PRACTICES
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB
SEO GOOD PRACTICES SEO GOOD PRACTICES SEO GOOD PRACTICES
GENERAL MOBILE SEO BEST PRACTICES
LET’S START WITH THE
GENERAL ONES
53. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
THERE ARE GENERAL & SPECIFIC
MOBILE SEO BEST PRACTICES
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB AND CONTINUE
SEO GOOD PRACTICES SEO GOOD PRACTICES SEO GOOD PRACTICES WITH THE SPECIFICAL
FOR EACH APPROACH
GENERAL MOBILE SEO BEST PRACTICES
LET’S START WITH THE
GENERAL ONES
54. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
START WITH THE
GENERAL MOBILE SEO
BEST PRACTICES
55. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
OPTIMIZE YOUR MOBILE WEB SPEED
56. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
OPTIMIZE YOUR MOBILE WEB SPEED
Use PageSpeed Insights Mobile Filter to verify your Mobile site speed and
receive recommendations to improve it
57. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
FOLLOW GOOGLE’S MOBILE
PERFORMANCE BEST PRACTICES
58. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
FOLLOW GOOGLE’S MOBILE
PERFORMANCE BEST PRACTICES
Check them
https://developers.google.com/speed/docs/best-practices/mobile
59. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
DESIGN & ORGANIZE FOR YOUR
MOBILE INTERFACE
60. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
DESIGN & ORGANIZE FOR YOUR
MOBILE INTERFACE
Beware of elements (flash, interstitials) that are not correctly displayed or
provide a bad mobile user and search experience
61. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
OPTIMIZE YOUR MOBILE PAGES
RELEVANCE TARGETING KEYWORDS
62. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
OPTIMIZE YOUR MOBILE PAGES
RELEVANCE TARGETING KEYWORDS
Take into consideration the limitations that titles and meta descriptions might
have in Mobile search results
63. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE STRUCTURED DATA FOR YOUR
MOBILE CONTENT
64. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
USE STRUCTURED DATA FOR YOUR
MOBILE CONTENT
Check their specifications
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170
65. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CREATE A GOOGLE+ PRESENCE IF
YOU’RE A LOCAL BUSINESS
66. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CREATE A GOOGLE+ PRESENCE IF
YOU’RE A LOCAL BUSINESS
Go to
http://www.google.com/+/business/
67. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU KNOW ABOUT
GENERAL MOBILE SEO
LET’S SEE THE BEST PRACTICES FOR EACH MOBILE WEB APPROACH
68. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IT’S TIME FOR
RESPONSIVE WEB
MOBILE SEO BEST PRACTICES
69. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S RESPONSIVE WEB DESIGN
70. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S RESPONSIVE WEB DESIGN
Web design approach that uses CSS3 Media Queries to display a flexible
design that automatically adapts to the devices screen size
71. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S RESPONSIVE WEB DESIGN
Verify a Website Responsiveness with
http://mattkersley.com/responsive/ or http://responsive.victorcoulon.fr/
72. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
FOLLOW GOOGLE’S RESPONSIVE WEB
BEST PRACTICES
73. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
FOLLOW GOOGLE’S RESPONSIVE WEB
BEST PRACTICES
http://googlewebmastercentral.blogspot.com/ https://developers.google.com/webmasters/
2012/04/responsive-design-harnessing-power-of.html smartphone-sites/javascript
74. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
RESPONSIVE WEB PROS & CONS
PROS
CONS
No risk of content duplication
Possible redesign need
Easier and cheaper to maintain
No possibility of content differentiation
Popularity consolidation
Less optimization of Mobile UX
No need for redirects
75. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
RESPONSIVE WEB PROS & CONS
PROS
CONS
If your risk of content duplication and Keywords are the same than your Desktop
No Mobile Web Offering
Possible redesign need
Easier andand you have the technical capacity to implement it,
cheaper to maintain
No possibility of content differentiation
Popularity consolidation
then this is the best Mobile Web alternative
No need for redirects
Less optimization of Mobile UX
76. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LEVERAGE CMS & FRAMEWORKS TO
GO RESPONSIVE
77. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LEVERAGE CMS & FRAMEWORKS TO
GO RESPONSIVE
Use Frameworks like http://twitter.github.com/bootstrap/ or
CMS that support responsive templates like Wordpress
78. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ALLOW CSS, IMAGES & JS CRAWLING
Allow the crawling of your CSS, Images & JS so
Google can identify you’re following a Responsive
Web approach
79. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
MOBILE WEB SPEED & VISUALIZATION
NEED MORE ATTENTION
The HTML will be the same
than for your Desktop version
80. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU KNOW THE
RESPONSIVE WEB
MOBILE SEO BEST PRACTICES…
81. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LET’S LEARN ABOUT
DYNAMIC SERVING
MOBILE SEO BEST PRACTICES
82. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S DYNAMIC SERVING
83. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S DYNAMIC SERVING
Your Web server responds with a different HTML in the same URL depending
if it’s a Mobile or Desktop user agent requesting the page
84. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
DYNAMIC SERVING PROS & CONS
PROS CONS
No risk of content duplication Complexity of technical implementation
Capacity to differentiate mobile content Higher cost of maintenance
Popularity consolidation
Better Mobile UX
85. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
DYNAMIC SERVING PROS & CONS
PROS CONS
If you want to provide a highly differentiated content, functionality and user
No risk of content duplication Complexity of technical implementation
experience to differentiate mobile content if you can’t implement responsive Web
Capacity to your mobile visitors or Higher cost of maintenance
Popularity consolidation
because of technical restrictions then dynamic serving is the alternative.
Better Mobile UX
86. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ADD THE VARY HTTP HEADER
TO YOUR URLS
This will help Google to identify
you’re serving content
depending on the user agent
87. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ADD THE VARY HTTP HEADER
TO YOUR URLS
You can use http://www.web-sniffer.net/ or the Fetch as Googlebot option in
This will help Google to identify
Google Webmaster Tools to verify the HTTP Header.
you’re serving content
depending on the user agent
88. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
EFFECTIVELY DETECT & SERVE
USER AGENTS
Avoid cloaking by serving always
the same content to both visitors
and bots of the same type
89. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
EFFECTIVELY DETECT & SERVE
USER AGENTS
Check Google’s recommendation for redirects
https://developers.google.com/webmasters/smartphone-sites/common-
Avoid cloaking by serving always
mistakes the same content to both visitors
and bots of the same type
90. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU KNOW THE
DYNAMIC SERVING
MOBILE SEO BEST PRACTICES
91. 7
MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LET’S MOVE TO
PARALLEL MOBILE WEB
SEO BEST PRACTICES
92. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S A PARALLEL MOBILE WEB
93. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
WHAT’S A PARALLEL MOBILE WEB
You create a specific Mobile site structure with its own URLs under an “m”
subdomain, redirecting users and bots to their appropriate version if
necessary.
94. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
PARALLEL MOBILE WEB PROS & CONS
PROS CONS
Easier Implementation Content duplication risk
Capacity to differentiate mobile content Split of link popularity risk
Better Mobile UX Additional crawling and indexing effort
Higher cost of maintenance
95. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
PARALLEL MOBILE WEB PROS & CONS
PROS CONS
If you want to provide a highly differentiated content, functionality and user
Easier Implementation Content duplication risk
experience to your mobile visitors but Split of link popularity risk a Dynamic
Capacity to differentiate mobile content you can’t implement
Serving Mobile UXversion due to technical restrictions, thenand indexing effort
Better Mobile Additional crawling this is your option.
Higher cost of maintenance
96. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
HOW REDIRECTS SHOULD WORK
97. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CREATE A CLEAN & CONSISTENT
MOBILE URL STRUCTURE
Keep mobile URLs descriptive and
short, under an “m” subdomain,
reflecting the Desktop URLs
organization, which will facilitate
redirects & tracking.
98. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ADD REL ALTERNATE & CANONICAL
ANNOTATIONS IN URLS
Refer each Mobile URL to its
desktop version and viceversa,
by adding the rel alternate &
canonical annotations
99. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ADD REL ALTERNATE & CANONICAL
ANNOTATIONS IN URLS
Refer each Mobile URL to its
Follow Google’s recommendation
desktop version and viceversa,
https://developers.google.com/webmasters/smartphone-sites/details
by adding the rel alternate &
canonical annotations
100. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
ADD REL ALTERNATE ANNOTATION IN
DESKTOP XML SITEMAPS
You can also refer from your
Desktop to their Mobile URL
versions with the rel alternate
annotation in the XML Sitemap
101. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LINK BETWEEN YOUR DESKTOP &
MOBILE VERSIONS
Implement links using cookies to
avoid redirects loops
102. 7
MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
NOW YOU KNOW THE
PARALLEL MOBILE WEB
SEO BEST PRACTICES
103. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
AND HAVE A VISION ABOUT
HOW TO DO MOBILE SEO
RESPONSIVE WEB DYNAMIC SERVING PARALLEL MOBILE WEB AND ALSO THESE!
SEO GOOD PRACTICES SEO GOOD PRACTICES SEO GOOD PRACTICES
GENERAL MOBILE SEO BEST PRACTICES
YOU KNOW
ABOUT THESE
104. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
SO YOU’RE READY TO DO MOBILE SEO?
TELL ME MORE ABOUT HOW YOU’RE GOING TO
ACHIEVE A HIGH MOBILE SEO ROI
105. 8
MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
IT’S ALSO ABOUT
MEASURING & IMPROVING
YOUR MOBILE WEBSITE & SEO PROCESS OVER TIME
106. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CONSISTENTLY TRACK YOUR
MOBILE WEB ACTIVITY
Go back to Google Analytics &
Google Webmaster Tools
frequently to verify the evolution
of your Mobile SEO optimization
efforts
107. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
CONSISTENTLY TRACK YOUR
MOBILE WEB ACTIVITY
Go back to Google Analytics &
Google Webmaster Tools
frequently to verify the evolution
Create a Dashboard to verify which Mobile keywords & pages are ranking
of your Mobile SEO optimization
and converting over time and optimize your process accordingly
efforts
108. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE SEO ROI
>
REVENUE COSTS
FROM MOBILE WEB CONVERSIONS OF MOBILE WEB PRESENCE
VISITS MOBILE WEB DESIGN
CLICKS MOBILE WEB DEVELOPMENT & MAINTENANCE
REGISTRATIONS MOBILE CONTENT & OPTIMIZATION
SALES MOBILE SEO ANALYSIS
ETC ETC
MOBILE SEO ROI
= REVENUE - COSTS
COSTS
109. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
VERIFY YOUR MOBILE SEO ROI
>
REVENUE COSTS
FROM MOBILE WEB CONVERSIONS OF MOBILE WEB PRESENCE
VISITS MOBILE WEB DESIGN
CLICKS MOBILE WEB DEVELOPMENT & MAINTENANCE
REGISTRATIONS MOBILE CONTENT & OPTIMIZATION
SALES MOBILE SEO ANALYSIS
... And make sure it’s Positive over time
ETC ETC
MOBILE SEO ROI
= REVENUE - COSTS
COSTS
110. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
EVOLVE THE MOBILE SEO PROCESS
111. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
EVOLVE THE MOBILE SEO PROCESS
You know how to do it now...
112. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
LET’S GO
MOBILE!
113. MAKE THE MOST OUT OF MOBILE SEO AT #IONSEARCH BY @ALEYDA
THANKS
QUESTIONS?
aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com