Mobile-First SEO
#mobilefirstseo at #3xedigital by @aleyda from @orainti
The Marketers Edition
I’m Aleyda Solis
#mobilefirstseo at #3xedigital by @aleyda from @orainti
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
I Do SEO
BITLY.COM/LIBROSEOALEYDA
I PublishI Share
#mobilefirstseo at #3xedigital...
I Blog I Speak I’m Featured
#mobilefirstseo at #3xedigital by @aleyda from @orainti
I’m Aleyda Solis
I help companies to connect with them
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Search is now mostly mobile driven
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http://searchengineland.com/repo...
And will also become mobile-based with 

the upcoming Google Mobile-First Index
#mobilefirstseo at #3xedigital by @aleyda f...
Ranking signals will come from your

mobile Web presence and not Desktop
#mobilefirstseo at #3xedigital by @aleyda from @or...
And at some point Google will 

switch to a Mobile-Only Index
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http:...
Mobile can already provide these
visibility & traffic results
#mobilefirstseo at #3xedigital by @aleyda from @orainti
This Revenue
#mobilefirstseo at #3xedigital by @aleyda from @orainti
However most Websites have 

an issue converting with it
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http://www...
Due to clear challenges 

with Mobile Optimization
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://www.thin...
I bet this is not a surprise ;)
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://twitter.com/Oatmeal/
status...
It happens in Ireland too
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://www.consumerbarometer.com/
Let’s fix this with a 

Mobile-First SEO Process
#mobilefirstseo at #3xedigital by @aleyda from @orainti
#mobilefirstseo at #3xedigital by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & ...
Which queries are your visitors using to
search for your top services on mobile?
#mobilefirstseo at #3xedigital by @aleyda ...
How do these differentiate from the 

ones searched from desktop devices?
#mobilefirstseo at #3xedigital by @aleyda from @or...
Are you already effectively 

targeting them with your content?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
#mobilefirstseo at #3xedigital by @aleyda from @orainti
SimilarWeb
Verify your competitors mobile 

traffic & organic search ...
Are the same mobile queries 

bringing visibility to them?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Sistrix
Compare to identify opportunities
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Expand them taking conversational 

queries into consideration
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http...
For product inspiration & comparison, 

discovering brands, looking for opinions…
#mobilefirstseo at #3xedigital by @aleyda...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Look for intent, context & immediacy
http://www.aleydasolis.com/en/...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & ...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
It’s critical to have a Mobile Web version. 

There are 3 main alte...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
The 3 have do’s & dont’s
Responsive Web Design Dynamic Serving Inde...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Also pros & cons! Choose based on the identified
audience behavior, ...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
This configuration doesn’t need 

to change with the mobile first ind...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Aren’t you sure that yours 

is really mobile friendly?
http://sear...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify for yourself by using 

Chrome’s DevTools Device Mode
bit.ly...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Look also for already identified issues 

in the GSC Mobile Usabilit...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Double check for problems 

with Google’s Mobile-Friendly Test
http...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Be mindful of blocked resources issues &

false-positives on optimi...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Simulate Googlebot for Smartphones

and crawl your site w/ JS rende...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify if the mobile crawler sees the same
than a user when accessi...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
See if there are blocked pages or 

resources that need to be acces...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Check if there are faulty redirects,
canonicalization issues & erro...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http://searchengineland.com/google-says-page-speed-ranking-factor-
...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Identify the load times of your 

top pages directly in Google Anal...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Use Chrome’s DevTools Network & Audits to 

emulate & see the resou...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Double-Verify and prioritize with 

Google’s PageSpeed Insights Too...
What about implementing AMP 

to improve your speed issues?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
searche...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Mobile Responsive Non-AMP Mobile AMP
To deliver a faster & safer Mo...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
It’s now a requirement to be included in the news
carousel and can ...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
The additional organic search visibility 

& traffic can be impressive
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Be careful showing what can be a over-simplified 

mobile AMP experi...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
This can end-up boosting visibility 

but lowering your engagement
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Mobile Non-AMP Mobile AMP
=
The goal is to provide the most consist...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Usually when you’re in one of these scenarios
You’re in the
media, ...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify that your content type & 

functionality are AMP supported
h...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Follow OnPage’s AMP Checklist

for a correct implementation
https:/...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
If you use a CMS like Wordpress, use existing
plugins to facilitate...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Monitor potential errors in the GSC AMP Report
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Prioritize to fix “critical” issues affecting 

most & more important...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
It can be a rollercoaster, although one with a
positive trend if cr...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Boosting your mobile search visibility
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Check out my AMP presentation

for more tools, examples & scenarios...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Your Mobile content 

should be optimized too
http://searchenginela...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://webmasters.googleblog.com/2016/08/
helping-users-easily-acc...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Don’t do this
#mobilefirstseo at #3xedigital by @aleyda from @orainti
You can use app banners instead
https://developer.android.com/
dist...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Use GSC to check how Google render your key
pages content on both m...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify if your mobile crawled content
is also correctly rendered
#mobilefirstseo at #3xedigital by @aleyda from @orainti
If there are empty, non-relevant,
duplicated key content elements
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Be mindful of adding the relevant structured
data to markup your mo...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Use Schema.org with Json-LD to specify the
meaning of the supported...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
We can additionally obtain extra visibility 

in mobile SERPs with ...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Identify more opportunities to generate featured
snippets by analyz...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
You can directly test their implementation
using the Structured Dat...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
As well as verify how they will look 

in mobile search results
#mobilefirstseo at #3xedigital by @aleyda from @orainti
To make the most out of them 

and maximize your mobile search CTR
#mobilefirstseo at #3xedigital by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & ...
Identify which of the targeted queries are bringing
you the highest rankings, traffic & revenue
#mobilefirstseo at #3xedigita...
If the right pages are being ranked & attracting
traffic & conversions for their relevant queries
#mobilefirstseo at #3xedigi...
Look for gaps between mobile & desktop
ranked pages & queries to refine & expand
#mobilefirstseo at #3xedigital by @aleyda f...
And always identify more mobile opportunities 

in an optimized environment to drive this growth :)
#mobilefirstseo at #3xe...
Thanks! Questions?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
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For product inspiration & comparison, Mobile-First SEO - The Marketers Edition #3XEDigital

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For product inspiration & comparison, 

discovering brands, looking for opinions…
#mobilefirstseo at #3xedigital by @aleyda from @orainti
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Publié dans : Technologie, Mobile, Marketing
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  • Este aspecto es muy importante ya que en estos últimos tiempos el teléfono móvil se ha convertido en una herramienta necesaria para nuestras vidas, llegando al punto de que no nos despegamos del celular causando así efectos negativos en relación a la sociedad, es decir, ahora ya no se puede tener una conversación si no se tiene el celular en las manos.
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