Mobile-First SEO
#mobilefirstseo at #3xedigital by @aleyda from @orainti
The Marketers Edition
I’m Aleyda Solis
#mobilefirstseo at #3xedigital by @aleyda from @orainti
ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/
I Do SEO
BITLY.COM/LIBROSEOALEYDA
I PublishI Share
#mobilefirstseo at #3xedigital...
I Blog I Speak I’m Featured
#mobilefirstseo at #3xedigital by @aleyda from @orainti
I’m Aleyda Solis
I help companies to connect with them
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Search is now mostly mobile driven
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http://searchengineland.com/repo...
And will also become mobile-based with 

the upcoming Google Mobile-First Index
#mobilefirstseo at #3xedigital by @aleyda f...
Ranking signals will come from your

mobile Web presence and not Desktop
#mobilefirstseo at #3xedigital by @aleyda from @or...
And at some point Google will 

switch to a Mobile-Only Index
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http:...
Mobile can already provide these
visibility & traffic results
#mobilefirstseo at #3xedigital by @aleyda from @orainti
This Revenue
#mobilefirstseo at #3xedigital by @aleyda from @orainti
However most Websites have 

an issue converting with it
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http://www...
Due to clear challenges 

with Mobile Optimization
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://www.thin...
I bet this is not a surprise ;)
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://twitter.com/Oatmeal/
status...
It happens in Ireland too
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://www.consumerbarometer.com/
Let’s fix this with a 

Mobile-First SEO Process
#mobilefirstseo at #3xedigital by @aleyda from @orainti
#mobilefirstseo at #3xedigital by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & ...
Which queries are your visitors using to
search for your top services on mobile?
#mobilefirstseo at #3xedigital by @aleyda ...
How do these differentiate from the 

ones searched from desktop devices?
#mobilefirstseo at #3xedigital by @aleyda from @or...
Are you already effectively 

targeting them with your content?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
#mobilefirstseo at #3xedigital by @aleyda from @orainti
SimilarWeb
Verify your competitors mobile 

traffic & organic search ...
Are the same mobile queries 

bringing visibility to them?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Sistrix
Compare to identify opportunities
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Expand them taking conversational 

queries into consideration
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http...
For product inspiration & comparison, 

discovering brands, looking for opinions…
#mobilefirstseo at #3xedigital by @aleyda...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Look for intent, context & immediacy
http://www.aleydasolis.com/en/...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & ...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
It’s critical to have a Mobile Web version. 

There are 3 main alte...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
The 3 have do’s & dont’s
Responsive Web Design Dynamic Serving Inde...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Also pros & cons! Choose based on the identified
audience behavior, ...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
This configuration doesn’t need 

to change with the mobile first ind...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Aren’t you sure that yours 

is really mobile friendly?
http://sear...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify for yourself by using 

Chrome’s DevTools Device Mode
bit.ly...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Look also for already identified issues 

in the GSC Mobile Usabilit...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Double check for problems 

with Google’s Mobile-Friendly Test
http...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Be mindful of blocked resources issues &

false-positives on optimi...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Simulate Googlebot for Smartphones

and crawl your site w/ JS rende...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify if the mobile crawler sees the same
than a user when accessi...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
See if there are blocked pages or 

resources that need to be acces...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Check if there are faulty redirects,
canonicalization issues & erro...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
http://searchengineland.com/google-says-page-speed-ranking-factor-
...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Identify the load times of your 

top pages directly in Google Anal...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Use Chrome’s DevTools Network & Audits to 

emulate & see the resou...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Double-Verify and prioritize with 

Google’s PageSpeed Insights Too...
What about implementing AMP 

to improve your speed issues?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
searche...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Mobile Responsive Non-AMP Mobile AMP
To deliver a faster & safer Mo...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
It’s now a requirement to be included in the news
carousel and can ...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
The additional organic search visibility 

& traffic can be impressive
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Be careful showing what can be a over-simplified 

mobile AMP experi...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
This can end-up boosting visibility 

but lowering your engagement
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Mobile Non-AMP Mobile AMP
=
The goal is to provide the most consist...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Usually when you’re in one of these scenarios
You’re in the
media, ...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify that your content type & 

functionality are AMP supported
h...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Follow OnPage’s AMP Checklist

for a correct implementation
https:/...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
If you use a CMS like Wordpress, use existing
plugins to facilitate...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Monitor potential errors in the GSC AMP Report
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Prioritize to fix “critical” issues affecting 

most & more important...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
It can be a rollercoaster, although one with a
positive trend if cr...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Boosting your mobile search visibility
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Check out my AMP presentation

for more tools, examples & scenarios...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Your Mobile content 

should be optimized too
http://searchenginela...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
https://webmasters.googleblog.com/2016/08/
helping-users-easily-acc...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Don’t do this
#mobilefirstseo at #3xedigital by @aleyda from @orainti
You can use app banners instead
https://developer.android.com/
dist...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Use GSC to check how Google render your key
pages content on both m...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Verify if your mobile crawled content
is also correctly rendered
#mobilefirstseo at #3xedigital by @aleyda from @orainti
If there are empty, non-relevant,
duplicated key content elements
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Be mindful of adding the relevant structured
data to markup your mo...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Use Schema.org with Json-LD to specify the
meaning of the supported...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
We can additionally obtain extra visibility 

in mobile SERPs with ...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
Identify more opportunities to generate featured
snippets by analyz...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
You can directly test their implementation
using the Structured Dat...
#mobilefirstseo at #3xedigital by @aleyda from @orainti
As well as verify how they will look 

in mobile search results
#mobilefirstseo at #3xedigital by @aleyda from @orainti
To make the most out of them 

and maximize your mobile search CTR
#mobilefirstseo at #3xedigital by @aleyda from @orainti
How is your
Mobile Targeted
Content
performing?
How Mobile
users & ...
Identify which of the targeted queries are bringing
you the highest rankings, traffic & revenue
#mobilefirstseo at #3xedigita...
If the right pages are being ranked & attracting
traffic & conversions for their relevant queries
#mobilefirstseo at #3xedigi...
Look for gaps between mobile & desktop
ranked pages & queries to refine & expand
#mobilefirstseo at #3xedigital by @aleyda f...
And always identify more mobile opportunities 

in an optimized environment to drive this growth :)
#mobilefirstseo at #3xe...
Thanks! Questions?
#mobilefirstseo at #3xedigital by @aleyda from @orainti
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#mobilefirstseo at #3xedigital by @aleyda Mobile-First SEO - The Marketers Edition #3XEDigital

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Publié le

#mobilefirstseo at #3xedigital by @aleyda from @orainti
It’s now a requirement to be included in the news
carousel and can provide extra visibility
AMP article rich results

Can be free-standing in the results
page, or embedded in a carousel of
similar result types. All AMP article
rich results are also rich results.
AMP non-rich results

A basic, non-graphical search result
pointing to the AMP page.

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