6. DO YOU SEE YOURSELF REFLECTED HERE?
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
INTERNET MARKETING
EFFECTIVENESS IS HIGH
7. DO YOU SEE YOURSELF REFLECTED HERE?
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ESPECIALLY SEO
8. DO YOU SEE YOURSELF REFLECTED HERE?
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
BUT BUDGETS ARE LOW
9. DO YOU SEE YOURSELF REFLECTED HERE?
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
& TEAMS ARE SMALL
10. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
DO YOU SEE YOURSELF REFLECTED HERE?
http://moz.com/blog/integrated-marketing-and-seo
I’M NOT ONLY AN
SEO… I DO IT ALL
11. IT’S HARDER FOR SMBs TO COMPETE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
SMALL
BUDGET
LITTLE TIME
BIG BRAND
COMPETITION
LITTLE TECHNICAL
RESOURCES &
KNOWLEDGE
SMALL TEAM
ALL DIGITAL ACTIVITIES
12. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
AND WE NEED RESULTS NOW
BUT SEO IS LONG-TERM
YES, I’VE SEEN IT
AND WAIT ENOUGH TIME TO SEE POSITIVE SEO ROI
13. IS TIME TO TURN CHALLENGES INTO ADVANTAGES
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
14. HERE YOU HAVE 3 TIPS FOR SUCCESSFUL SMB SEO
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ARE YOU READY TO GO
ON AN ADVENTURE?
15. 1. MAKE THE MOST OUT OF YOUR “NEWBIE” STATUS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
16. DO AN INITIAL AUDIT BUT AVOID COMPLEX RECCOS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
www.aleydasolis.com/en/search-engine-optimization/seo-audit-template/
PEOPLE DON’T LIKE TO READ
17. YOU NEED TO EVANGELIZE & EDUCATE THOUGH
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
I’M ALWAYS LOOKING TO LEARN
18. DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
LOOK FOR THESE CHARACTERISTICS
TO FACILITATE YOUR SEO ACTIVITIES
http://www.aleydasolis.com/en/search-engine-optimization/seo-friendly-cms-checklist/
19. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
CRAWLABILITY & INDEXABILITY
DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
20. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
CONTENT OPTIMIZATION
DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
21. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
WEB ARCHITECTURE
DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
23. IT NEEDS TO BE MULTI-DEVICE READY
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
24. TAKE ADVANTAGE OF OPEN-SOURCE CMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
yoast.com/wordpress/
25. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
paulnrogers.com/magento-technical-seo-issues-to-look-out-for/
TAKE ADVANTAGE OF OPEN-SOURCE CMS
26. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
ALWAYS VALIDATE WITH SEO CRAWLERS
http://www.screamingfrog.co.uk/seo-spider/
http://www.seerinteractive.com/blog/screaming-frog-guide/
27. IF RELEVANT, USE BIG PLATFORMS TO DIVERSIFY
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
DIFFERENTIATE THE CONTENT
FROM YOUR SITE THOUGH
28. THE DIFFERENCE IS OBVIOUS: NICE VS. MEH
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
VS
29. BIG COMPANIES? HAVE LEGACY PLATFORMS!
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
IT’S A PAIN TO OPTIMIZE!
30. 2. TAKE ADVANTAGE OF OWNERSHIP & SIZE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
31. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOESTABLISH AN SEO STRATEGY & EXECUTE FAST
DEVELOP A KEYWORD & COMPETITION RESEARCH, DEFINE YOUR
VIABLE TARGETS FAST, MAP THEM TO YOUR SITE AREAS & START
CREATING CONTENT TO RANK FOR IT … CONSISTENTLY.
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
32. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOSTART WITH A KEYWORD & COMPETITION RESEARCH
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
relevance &
intent
search volume,
seasonality &
competition
current rankings
& content
existence
industry
keyword
suggestions
competitors
keywords
performance
current
keywords &
content
performance
business goals,
volume &
profitability
your
prioritized
keywords and
topics
33. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOLOOK FOR YOUR AUDIENCE QUERIES
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
keywordtool.io/
34. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOMATCH WITH CUSTOMER JOURNEYS & PERSONAS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
+
informational
review
tips
guide
news
transactional
buy
reserve
purchase
register
or
products
brands
topics
or
or
35. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOVALIDATE THE SEARCH VOLUME & COMPETITION
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
www.semrush.com/
36. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOPRIORITIZE & MAP WITH YOUR WEB AREAS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
x
community
product
category 2
learning
center
home
product
1a
product
1b
event
n1
event
n2
category
a
categoRy
b
blog
product
category
1
events
37. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOAS WELL AS CONTENT TYPE & FORMAT
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
www.distilled.net/blog/the-content-matrix/
38. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOSTART WITH LONG-TAIL, LESS COMPETITIVE TERMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
MAYBE YOU CAN’T COMPETE FOR MAIN KEYWORDS AGAINST
BIG SITES AT THE BEGINNING BUT YOU CAN FOCUS ON
LONG-TAIL TERMS THAT ARE FEASIBLE TO TARGET
39. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOACHIEVE “PERFECTLY OPTIMIZED” PAGES
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
40. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOBE “AGILE” FOR FAST & ONGOING IMPLEMENTATION
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
http://agilemarketingmanifesto.org/
41. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOCREATE CONTENT & RESOURCES FREQUENTLY
http://buzzsumo.com/
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
42. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOTO ESTABLISH AS A BRAND & ATTRACT LINKS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
43. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOREACT FAST TO TARGET CONTENT OPPORTUNITIES
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
44. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOTOO MUCH WORK?
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
WE CAN’T DO ALL THAT
BY YOURSELVES
45. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOAUTOMATE & OUTSOURCE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
46. BIG COMPANIES? CAN’T EXECUTE FAST
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
IT’S DIFFICULT TO COORDINATE
SO MANY PEOPLE & CHANGE
ANYTHING ONCE IT HAS STARTED
47. 3. MAXIMIZE YOUR SOCIAL & LOCAL NATURE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
48. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOCREATE & OPTIMIZE LOCAL EXTERNAL PRESENCE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
http://moz.com/blog/2013-local-search-ecosystems
49. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOCREATE A GOOGLE MY BUSINESS PRESENCE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
https://www.google.com/business/
OPTIMIZE IT CONSISTENTLY &
LINK TO YOUR SITE
50. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOOPTIMIZE YOUR SITE FOR LOCAL QUERIES
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
51. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOFOLLOW THESE GUIDES & CRITERIA TO DO IT
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
http://moz.com/blog/ultimate-local-seo-audit
http://moz.com/local-search-ranking-factors
52. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOIDENTIFY YOUR COMMUNITIES & INFLUENCERS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
CONNECT WITH YOUR
SOCIAL COMMUNITY
53. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOTRACK YOUR COMPETITORS SOCIAL ACTIVITY
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
twtrland.com
http://simplymeasured.com/free-social-media-tools/
54. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOMAKE YOUR CONTENT EASILY SHAREABLE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
55. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOLOOK BEYOND SOCIAL NETWORKS FOR FORUMS
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
THERE ARE NICHE FORUMS
FOR EVERYTHING
56. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOGIVE SUPPORT, GET IDEAS & SHARE YOUR CONTENT
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
GET SHARES & LINKS
57. BIG COMPANIES? HAVE A HARD TIME WITH LOCAL
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
I DON’T HAVE A LOCAL ADDRESS
& HAVE TO ASK PERMISSION TO
TWEET!
58. NOW YOU’RE READY FOR YOUR JOURNEY
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
IT’S TIME TO RUN!
59. REMEMBER, BEING SMALL CAN BE AN ADVANTAGE
#SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
WE’RE SMALLER BUT COOLER