SEO for Small Businesses at #LearnInbound Dublin
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SEO for small businesses can be challenging! Here are a few tips to be successful.
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SEO for Small Businesses at #LearnInbound Dublin
- 1. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI SEO FOR SMALL BUSINESSES
- 2. DIA DUIT DUBLIN #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 3. SPEAKER BLOGGER SHARER @aleyda +aleydasolis SEO & SMB OWNER HI, I’M ALEYDA SOLIS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 4. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI SEO FOR SMBS CAN BE A CHALLENGING JOURNEY
- 5. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI WHO WORKS OR IS AN SMB OWNER HERE?
- 6. DO YOU SEE YOURSELF REFLECTED HERE? #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI INTERNET MARKETING EFFECTIVENESS IS HIGH
- 7. DO YOU SEE YOURSELF REFLECTED HERE? #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ESPECIALLY SEO
- 8. DO YOU SEE YOURSELF REFLECTED HERE? #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI BUT BUDGETS ARE LOW
- 9. DO YOU SEE YOURSELF REFLECTED HERE? #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI & TEAMS ARE SMALL
- 10. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DO YOU SEE YOURSELF REFLECTED HERE? http://moz.com/blog/integrated-marketing-and-seo I’M NOT ONLY AN SEO… I DO IT ALL
- 11. IT’S HARDER FOR SMBs TO COMPETE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI SMALL BUDGET LITTLE TIME BIG BRAND COMPETITION LITTLE TECHNICAL RESOURCES & KNOWLEDGE SMALL TEAM ALL DIGITAL ACTIVITIES
- 12. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI AND WE NEED RESULTS NOW BUT SEO IS LONG-TERM YES, I’VE SEEN IT AND WAIT ENOUGH TIME TO SEE POSITIVE SEO ROI
- 13. IS TIME TO TURN CHALLENGES INTO ADVANTAGES #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 14. HERE YOU HAVE 3 TIPS FOR SUCCESSFUL SMB SEO #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ARE YOU READY TO GO ON AN ADVENTURE?
- 15. 1. MAKE THE MOST OUT OF YOUR “NEWBIE” STATUS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 16. DO AN INITIAL AUDIT BUT AVOID COMPLEX RECCOS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI www.aleydasolis.com/en/search-engine-optimization/seo-audit-template/ PEOPLE DON’T LIKE TO READ
- 17. YOU NEED TO EVANGELIZE & EDUCATE THOUGH #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI I’M ALWAYS LOOKING TO LEARN
- 18. DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI LOOK FOR THESE CHARACTERISTICS TO FACILITATE YOUR SEO ACTIVITIES http://www.aleydasolis.com/en/search-engine-optimization/seo-friendly-cms-checklist/
- 19. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI CRAWLABILITY & INDEXABILITY DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
- 20. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI CONTENT OPTIMIZATION DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
- 21. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI WEB ARCHITECTURE DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
- 22. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI MANAGEABILITY DIY: USE A SCALABLE & EASY TO OPTIMIZE CMS
- 23. IT NEEDS TO BE MULTI-DEVICE READY #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 24. TAKE ADVANTAGE OF OPEN-SOURCE CMS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI yoast.com/wordpress/
- 25. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI paulnrogers.com/magento-technical-seo-issues-to-look-out-for/ TAKE ADVANTAGE OF OPEN-SOURCE CMS
- 26. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI ALWAYS VALIDATE WITH SEO CRAWLERS http://www.screamingfrog.co.uk/seo-spider/ http://www.seerinteractive.com/blog/screaming-frog-guide/
- 27. IF RELEVANT, USE BIG PLATFORMS TO DIVERSIFY #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DIFFERENTIATE THE CONTENT FROM YOUR SITE THOUGH
- 28. THE DIFFERENCE IS OBVIOUS: NICE VS. MEH #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI VS
- 29. BIG COMPANIES? HAVE LEGACY PLATFORMS! #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI IT’S A PAIN TO OPTIMIZE!
- 30. 2. TAKE ADVANTAGE OF OWNERSHIP & SIZE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 31. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOESTABLISH AN SEO STRATEGY & EXECUTE FAST DEVELOP A KEYWORD & COMPETITION RESEARCH, DEFINE YOUR VIABLE TARGETS FAST, MAP THEM TO YOUR SITE AREAS & START CREATING CONTENT TO RANK FOR IT … CONSISTENTLY. #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 32. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOSTART WITH A KEYWORD & COMPETITION RESEARCH #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI relevance & intent search volume, seasonality & competition current rankings & content existence industry keyword suggestions competitors keywords performance current keywords & content performance business goals, volume & profitability your prioritized keywords and topics
- 33. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOLOOK FOR YOUR AUDIENCE QUERIES #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI keywordtool.io/
- 34. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOMATCH WITH CUSTOMER JOURNEYS & PERSONAS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI + informational review tips guide news transactional buy reserve purchase register or products brands topics or or
- 35. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOVALIDATE THE SEARCH VOLUME & COMPETITION #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI www.semrush.com/
- 36. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOPRIORITIZE & MAP WITH YOUR WEB AREAS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI x community product category 2 learning center home product 1a product 1b event n1 event n2 category a categoRy b blog product category 1 events
- 37. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOAS WELL AS CONTENT TYPE & FORMAT #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI www.distilled.net/blog/the-content-matrix/
- 38. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOSTART WITH LONG-TAIL, LESS COMPETITIVE TERMS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI MAYBE YOU CAN’T COMPETE FOR MAIN KEYWORDS AGAINST BIG SITES AT THE BEGINNING BUT YOU CAN FOCUS ON LONG-TAIL TERMS THAT ARE FEASIBLE TO TARGET
- 39. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOACHIEVE “PERFECTLY OPTIMIZED” PAGES #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
- 40. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOBE “AGILE” FOR FAST & ONGOING IMPLEMENTATION #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI http://agilemarketingmanifesto.org/
- 41. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOCREATE CONTENT & RESOURCES FREQUENTLY http://buzzsumo.com/ #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 42. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOTO ESTABLISH AS A BRAND & ATTRACT LINKS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 43. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOREACT FAST TO TARGET CONTENT OPPORTUNITIES #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 44. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOTOO MUCH WORK? #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI WE CAN’T DO ALL THAT BY YOURSELVES
- 45. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOAUTOMATE & OUTSOURCE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 46. BIG COMPANIES? CAN’T EXECUTE FAST #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI IT’S DIFFICULT TO COORDINATE SO MANY PEOPLE & CHANGE ANYTHING ONCE IT HAS STARTED
- 47. 3. MAXIMIZE YOUR SOCIAL & LOCAL NATURE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 48. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOCREATE & OPTIMIZE LOCAL EXTERNAL PRESENCE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI http://moz.com/blog/2013-local-search-ecosystems
- 49. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOCREATE A GOOGLE MY BUSINESS PRESENCE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI https://www.google.com/business/ OPTIMIZE IT CONSISTENTLY & LINK TO YOUR SITE
- 50. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOOPTIMIZE YOUR SITE FOR LOCAL QUERIES #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 51. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOFOLLOW THESE GUIDES & CRITERIA TO DO IT #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI http://moz.com/blog/ultimate-local-seo-audit http://moz.com/local-search-ranking-factors
- 52. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOIDENTIFY YOUR COMMUNITIES & INFLUENCERS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI CONNECT WITH YOUR SOCIAL COMMUNITY
- 53. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOTRACK YOUR COMPETITORS SOCIAL ACTIVITY #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI twtrland.com http://simplymeasured.com/free-social-media-tools/
- 54. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOMAKE YOUR CONTENT EASILY SHAREABLE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI
- 55. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOLOOK BEYOND SOCIAL NETWORKS FOR FORUMS #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI THERE ARE NICHE FORUMS FOR EVERYTHING
- 56. ESTABLISH & ALIGN MARKETING ACTIONS WITH SEOGIVE SUPPORT, GET IDEAS & SHARE YOUR CONTENT #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI GET SHARES & LINKS
- 57. BIG COMPANIES? HAVE A HARD TIME WITH LOCAL #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI I DON’T HAVE A LOCAL ADDRESS & HAVE TO ASK PERMISSION TO TWEET!
- 58. NOW YOU’RE READY FOR YOUR JOURNEY #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI IT’S TIME TO RUN!
- 59. REMEMBER, BEING SMALL CAN BE AN ADVANTAGE #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI WE’RE SMALLER BUT COOLER
- 60. THANKS! #SEOforSMBs AT #LearnInbound BY @ALEYDA FROM @ORAINTI DO YOU HAVE ANY QUESTIONS?