1. Autumn 2010
to Spring 2011
Including Christmas, New Year & Easter
Coach Holidays
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Departures from
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Exceeding your expectations with quality, value for money coach holidays!

2. Exceeding your expectations
GREAT HOTELS IN Dinner
GREAT LOCATIONS Starters
Chilled Orange Juice or Apple Juice
Prawn Cocktail
Leisureplex Hotels Creamy Mushrooms on a garlic crouton
Vegetable Soup
Most of our holidays are to our own group of 19 Leisureplex Hotels. ***
All are character buildings with their own unique appeal but you will Main Course
Traditional Roast Beef with Yorkshire
know immediately you are in one of our hotels by the consistently high Pudding and Horseradish Gravy
standards of bedrooms and bathrooms, the excellent menus and above Oven Baked Fillet of Lemon Sole
all the warmth of welcome from our friendly professional staff. with a light dill sauce
Welcome to Alfa Freshly Prepared Seasonal Salad with
Potatoes of the Day with or without
Plenty of Entertainment Dressing and a Choice of Roast Ham,
2010 saw us acquire two more hotels: the All of our Leisureplex Hotels offer entertainment at least four evenings
Cheese or Tuna
Chef’s Special of the Day
Seabank Hotel in Porthcawl and the Royal each week (usually five evenings) at no extra charge to our guests. Vegetarian Option
Norfolk Hotel in Bognor Regis. Both are Most other UK hotels offer entertainment on several evenings (see hotel Served with: Roast Potatoes
Buttered Seasonal cabbage
landmark buildings which help to define the descriptions for details). Diced Swede
***
resorts in which they are situated. In many Dining in Leisureplex Hotels Puddings
ways they symbolise what Alfa is all about: Good food is one of the most important considerations in an hotel and a
Seasonal Fruit Crumble with Custard,
Ice Cream or Fresh Cream
spacious comfortable hotels of great character great deal of thought goes into the design of our menus. We provide a full Lemon Meringue Pie
British & Continental Cheeses with
in outstanding seaside locations, well British Breakfast. Light two course lunches are included on some spring Accompaniments
appointed rooms, generous public areas, good and autumn holidays and sandwiches and packed lunches can also be Ice Cream selection
provided at a modest additional cost. In the evening, relax with our Fruit Salad
food and above all, a warm welcome. substantial four course menus with plenty of choice and a selection of ***
Tea or Coffee
There is nothing quite like a seaside break to wines available. Typical dinner menu (right):
lift the spirit and recharge the batteries. But it
is not just about the seaside: if you are looking
for beautiful scenery or cultural interest, both
Porthcawl and Bognor Regis have plenty to
offer with nearby National Parks, stately
homes and lots of other attractions.
If you have never experienced a coach holiday
before, you’re in for a treat. There is nothing
which combines interest and relaxation quite
as successfully as a coach holiday. Sit back as
our experienced drivers ensure your safety and
whisk you away to some of the best holidays
you will ever experience. And you don’t have
to worry about harming the environment. Not
only are coaches the safest form of transport
but they are also one of the greenest!
On behalf of the entire Alfa team I’d like to say BOOKING IS EASY!
a big thank you to our loyal guests who return There are three simple ways to book one of our holidays:
to us year after year. And if you’ve never
travelled with Alfa before, we look forward to 1. Call our Reservations Centre
Simply telephone our local call rate number 08451 305666 and one of our friendly,
welcoming you on what we know will be a
fully trained reservations staff will give you details of all available holidays.
memorable holiday. Please be assured that Our offices are open:
once you have experienced Alfa, you’ll never Monday-Friday 9.00am-5.30pm
want to travel with anyone else. Saturday 9.00am-5.00pm
Sunday 10.00am-4.00pm
Paul Sawbridge If you wish to confirm the booking, complete the booking form and forward it to us with your cheque for the
Managing Director deposit within three days.
2. Approved Travel Agents
Many clients benefit from the assistance given by their local travel agent and our holidays can be booked at most
Alfa Travel of the better travel agents. To book through an agent, please go to the agent who supplied your brochure.
Euxton Lane, Chorley, PR7 6AF
Tel: (08451) 305666 3. Internet Booking
If you have access to the Internet, the easiest way to book our holidays is via our web site. All of the information
Fax: (08451) 303777 in this brochure - and a great deal more besides - is also available there. You can also find late breaking offers,
email: req@alfatravel.co.uk some of which are only available if you book on the internet. Why not take a look? Our web site is totally secure
and fully bookable using your credit or debit card with instant print outs available showing your full holiday details.
You can also use it to order a brochure or send us an e-mail. The address is www.alfatravel.co.uk
For all three booking methods we issue a postal confirmation showing your seats, rooms, picking up point and
time within seven days of receipt of your booking form.
2 Online www.alfatravel.co.uk Call 08451 305666 Visit your local travel agent

3. with quality, value for money coach holidays!
EXCELLENT SERVICE SUPERB VALUE
Personal, Friendly Service More for your Money
If you have travelled with us before, you will already know how good Because of our low advertising, administrative and
our service really is – we try that little bit harder and pride ourselves sales costs, our holidays are generally significantly
on the high standards provided by both our administrative staff and cheaper than those of our competitors. They also
by the coach drivers who are so important to your holiday usually include a more extensive range of
enjoyment. From the moment you make your first enquiry to the day excursions as part of the holiday price. Most 5 and
you return we will offer you the very best service. 7 day holidays in the autumn and spring also
include lunches on free days in your resort – just
Great Drivers think what a saving this can represent!
We are proud of our coach drivers, most of whom have worked with us for many years. They are all carefully
vetted both for their driving ability and their attention to our customers’ needs. In addition they undergo regular in- Child Reductions
service training to keep them at the very top of their profession. Why not take your children or grandchildren with
you? The following reductions apply on UK holidays
Reliable Coach Operators to children sharing a room with at least one adult:
Most of our holidays are operated by our own fleet of modern luxury coaches, over 50% of which have on board No. of Days: 3 4 5 7 8
washroom and all of which are air conditioned. We supplement these with vehicles provided by a select group of Child aged 0-2 £30 £45 £60 £90 £105
our most reliable industry partners. We are members of the Confederation of Passenger Transport, the Coach Child aged 3-11 £20 £30 £40 £60 £70
Tourism Council and Coach Marque – bodies established to encourage standards of excellence in our industry. (Child reductions also apply to Self Drive holidays
but not Continental Tours.)
Prices You Can Rely On
Our policy is one of “everyday low prices”.
TRAVEL OPTIONS Occasionally we may offer a discount on
some departures, but we guarantee:
Local Pick Up Points Our pricing is simple and straightforward with
The majority of our holidays use our famous “feeder” system no hidden extras.
which provides a huge range of pick up points from towns
We will not levy any fuel or currency
throughout the South and South East, so there is normally a
surcharges after you have booked your holiday.
joining point within a few miles of your home (see page 4).
Discounts are only available on the internet
Direct Join Holidays Discounts are very selective and are limited
to a maximum of 10% of the holiday value
Our Direct Join option provides an even more convenient way
(so there is no risk of finding you are sitting
to join our shorter holidays. This option is currently only
next to somebody who has paid much less
available from selected towns and cities for our Party Night holidays. See page 15 for details.
than you have).
Prices in this brochure were originally
Self Drive published before the increase in VAT to 20% for
Though there is nothing quite as relaxing as travelling by coach, sometimes the dates do not fit your schedule or 2011 departures. However, we guarantee
you just fancy taking the car for a change. Our Self Drive programme provides packages of 3, 4 or 7 night holidays to pay the extra VAT on your behalf if you book
at our Leisureplex Hotels. Full details can be found on page 13. your 2011 holiday before 31 August 2010
THE RIGHT HOLIDAY SAFE SECURE
FOR YOU Financial Security
We are fully bonded tour operator members of the
Room Types Association of British Travel Agents, so you can
All of the hotel rooms included in our programme have be sure that all payments made to us in advance
private bath or shower and WC. A limited number of of your holiday are fully protected.
single rooms is available at each hotel but there is
always huge demand for these and we advise early
booking. Look out for the Special Offers when there is
Holiday Insurance
no charge for single rooms. IIt is vital that you are covered by adequate
personal insurance when you travel. The
Sea View Rooms Special Requests insurance policy we offer is very competitive
If you require a ground floor room or prefer a special and has no age restrictions. For full details see
Many of the hotels featured in this brochure now offer
diet or have any other request which you feel the hotel page 15.
the opportunity to book a guaranteed sea or loch view
should know about, please ensure you write the
at a small additional charge.
information on your booking form (or indicate that
Quieter Rooms option when booking on our web site). We guarantee
to pass this information on to the hotel although
Some resorts can be lively places, so if you live in a we can never guarantee that such special
quiet area, don’t forget to request a quiet room when requests will be met. If you are mobility impaired or
you book your holiday. have other special needs, please write or e-mail our
Customer Care Department care@alfatravel.co.uk
No Smoking in Hotels for assistance in ensuring your needs can be met. For
Smoking is prohibited on all coaches and in the public the latest information regarding special needs, please
areas of all hotels. All of our Leisureplex Hotels also see the “Frequently Asked Questions” section of our
prohibit smoking in the hotel bedrooms. web site.
Online www.alfatravel.co.uk Call 08451 305666 Visit your local travel agent 3

4. Joining Your Alfa Holiday
Feeder Services
For all holidays clients are conveyed by feeder
services to Reading Motorway Services on the M4
in Berkshire to join their tour coach.
Approximate timings are as follows:
Outward (Westbound Services): 11.30am - 12.15pm
Return (Eastbound Services): 3.00pm - 3.45pm
Pick up times are finalised two weeks before
departure and will be indicated on your travel ticket.
Choosing Your
Joining Point
Please study the feeder route map carefully and
consider the relative locations of your starting
point, the resort you would like to visit and Reading
LOCAL PICK-UP POINTS
Services. It is possible to go from any joining point Bedfordshire Essex Greater London Kent
to any destination but some combinations are not Leighton Buzzard Basildon (continued) Ashford
advisable. For example, we would recommend that Luton Brentwood Staines Canterbury
clients from Kent, Sussex, Suffolk and Essex do not Chelmsford Twickenham Chatham
consider holidays in Eastbourne, Folkestone or East
Berkshire
Bracknell Colchester Uxbridge Dartford
Anglia since the feeder journey will take them Harlow Victoria Gillingham
West before returning East again. On the other Maidenhead
Newbury Leigh-on-Sea Hampshire Gravesend
hand, if clients from those areas are considering
Reading Southend Andover Maidstone
travelling West (for example to Devon or Cornwall),
Slough Tarpots Basingstoke Sevenoaks
Reading is on direct line of route and makes a
convenient coffee stop. Thatcham Witham Fareham Sittingbourne
Wokingham Greater London Havant Strood
Special Notes Buckinghamshire Addlestone Portsmouth Tonbridge
Tunbridge Wells
1. In the interest of clarity not all joining points are Bletchley Barnet Southampton
shown on this map – see list. Milton Keynes Beckenham Tadley Oxfordshire
Bexleyheath Winchester Abingdon
2. The map should be taken as a general guide only Dorset
and routes may be altered to suit operational Bromley Hertfordshire Didcot
Bournemouth Croydon Oxford
circumstances. Christchurch Hatfield
Ealing Hemel Hempstead Wallingford
3. Feeder routes are normally finalised 14 days prior Poole Eltham Wantage
to departure and clients booking after that time Hertford
East Sussex Enfield Hoddesdon Witney
may be offered a restricted choice of pick up Bexhill Gants Hill Potters Bar Suffolk
points.
Brighton Harrow South Mimms Ipswich
4. The feeder coach may not necessarily show the Eastbourne Hounslow
destination to which you are travelling - please St.Albans West Sussex
Hastings Orpington Stevenage
check with driver. Peacehaven Redbridge Crawley
Ware Horsham
5. On some occasions taxis may be used to provide Seaford Richmond Watford Worthing
a feeder service from some points. Romford Welwyn Garden City
6. Dover is available for Continental holidays only. Ruislip
Stevenage
Barnet
Harrow
Ealing
Richmond
4 Online www.alfatravel.co.uk Call 08451 305666 Visit your local travel agent

5. Group Bookings Easter
FPlaEE
Rces Weekenders
e
Great Times… Great Value! availabl
At Alfa, we have a dedicated Groups Team which specialises in
planning and providing great value group holidays. Every year hundreds 4 DAYS
of groups entrust their holiday to us because we understand that
organising a group getaway can be time consuming unless you can count on the support of your
very own experienced and knowledgeable Group Booking Advisor.
fr
£ 154
Per Pers
o n
“Off the Peg” Group Holidays
Most group organisers opt to choose from one of the great value breaks advertised in our holiday brochures.
With traditional seaside and loch side locations throughout the UK and a range of appealing destinations in
Western Europe, your group really will be spoilt for choice. All of the holidays in this brochure are available for
booking by groups and your group will always get the best value by booking one of our advertised tours
because we bulk-buy the space and pass the savings on to you. We can tailor most itineraries to your
requirements, for example by adding extra excursions or omitting entrance fees. Our generous discounts
provide the 21st, 31st, 41st and 51st passenger travelling absolutely free of charge on all advertised holidays.
We also offer special joining arrangements for groups and, providing there is a minimum of 40 persons in the
party, groups are automatically given sole use of the coach which means that your party will travel direct to your
chosen destination without having to travel via an interchange point. For most organisers this is one of the key
What Alfa Includes
benefits booking a group departure. If your group is not large enough to take a whole coach, we can easily 3 nights’ dinner, room and breakfast
reserve part of a coach for your party and can usually make arrangements with local travel agencies to “top up” Rooms with private facilities
your group with individual bookings from your local area to avoid the need to travel via an interchange. Our Direct Coach travel from local pick up points on
Join holidays are especially suitable for part groups and the joining points can normally be adjusted to your page 4
requirements. 2 Half Day Excursions
Depart Friday, Return Monday
“Made to Measure” Group Holidays
Over the years our Groups Team has organised a huge range of tailor made holidays for groups. We are always
delighted to discuss the possibilities with those of you looking for something a little bit different.
We have particular expertise in organising special interest tours including Gardens Stately Homes, Food
Wine, General History, Heritage Railways and other British Heritage Breaks. We can also offer packages to
include dancing and various sports - with bowling being a particular favourite since most of our own hotels are
in close proximity to an established bowling green.
These Boots Were Made for Walking…
Many of the hotels we use are ideally placed as a base for walking holidays. Whether
your party would like to walk the coastal paths of Devon and Cornwall, enjoy the delights
of the Lake District, the Dales or North York Moors or undertake something a little more
strenuous in Snowdonia, the Cairngorms or West of Scotland, our Groups Department
will be delighted to assist. Here are just a few hotel suggestions for you to consider:
Snowdonia from Llandudno or Criccieth, Glamorgan from Porthcawl, Dales and North
York Moors from Scarborough, Exmoor and Devon Coastal Path from Ilfracombe, Cornish Special Alfa Offers
Coastal Path: North from Newquay, South West from St Ives or South from Falmouth,
South Downs Way from Bognor Regis, Lake District from Coniston, Argyll from Dunoon and Nevis Range from Early Booking Single Saver
No single supplement at our Leisureplex
Fort William. As a Group Organiser you have the benefit of having your own coach and driver on hand for most
of your stay which means you have the maximum flexibility in planning your walking itinerary. SAVE Hotels provided you book your Spring
holiday before 31 January.
Special Weekaways for Groups Easter Weekenders – 4 Days in £s per
person
Many groups like to arrange a slightly longer holiday Falmouth Weston Depart Friday 22nd April Return Easter Monday 25th April 2011
than the 5 Day Breakaways we offer throughout most Exmouth Ilfracombe Half Day Exc.
of the spring and autumn period and these 7 day Bognor Regis St Ives Resort Hotel Code Included Price
holidays are the ideal solution for groups looking for Eastbourne Torquay 1. Bristol
Scarborough Bournemouth Weston Anchor Hd 4100EC 154
such a break. 2. Cheddar Wells
Llandudno Isle of Wight
1. Lynton
They include 6 nights dinner, room and breakfast plus Prices in £s Criccieth Gt Yarmouth Ilfracombe Imperial 4110EC 154
per person Porthcawl Cromer 2. Barnstaple
coach travel from your chosen local joining point, three 1. Padstow
excursions and entertainment on at least four evenings. Autumn 2010 Newquay Eliot 4130EC 154
2. Truro
Sept 26 259 251
Because we feature only our own Leisureplex Hotels, St. Ives Cottage 4135EC
1. Penzance
154
Oct 3 245 237 2. Land’s End
you can be sure of the warm welcome, quality and
Oct 10 239 231
reliability for which our hotels are famous. 1. Buckfast Abbey
Oct 17 239 231 Torquay Regina 4150EC 154
2. Teignmouth
Oct 24 245 237 1. Swanage
Spring 2011 Bournemouth Devon Tw. 4170EC 154
2. Lyndhurst
Mar 13 213 206 1. Newport
Mar 20 213 206 Isle of Wight Bayshore 4195EC 154
2. Ryde
Mar 27 218 211 1. Chichester
Bognor Regis R.Norfolk 4205EC 154
Apr 3 223 216 2. Arundel
Apr 10 228 221 1. Hastings
Eastbourne Queens 4215EC 154
Apr 17 233 226 2. Seaford
Apr 24 239 232 1. Wells-next-sea
Cromer De Paris 4265EC 154
Supplements per person: 2. Wroxham
Autumn: Single Room £29; Sea/Loch View £22 Supplements per person:
Spring: Single Room £30; Sea/Loch View £24 Single Room £20; Sea/Loch View £14;
Double/Twin as single £40
Online www.alfatravel.co.uk Call 08451 305666 Visit your local travel agent 5

6. 5 DAYS
fr
£ 124
Breakaways Per Pers
on
Tour Choice
What Alfa Includes
Resort Hotel Code Full Day Excursions Included
4 nights’ dinner, room and breakfast
Weston-S-Mare Anchor Head 5100EC 1. Bath 2. Cheddar Gorge Wells
Rooms with private facilities
Entertainment at least two evenings Ilfracombe Imperial 5110EC (Autumn) 1. Bideford Clovelly 2. Dunster Minehead
Lunch on one free day in resort at Leisureplex Ilfracombe Imperial 5110EC (Spring) 1. Barnstaple Bideford 2. Dunster Lynton
Hotels (October-April) Newquay Eden Project Eliot 5130EC/5132EC 1. Eden Project 2. Poldark Country St.Ives
Coach travel from local pick up points listed on St Ives Cottage 5135EC 1. Newquay Poldark Country 2. Penzance Land's End
page 4 Falmouth Madeira 5140EC 1. Padstow 2. St.Ives
2 full day excursions Torquay Regina 5150EC 1. Dartmouth 2.Teignmouth Exeter
Exmouth Cavendish 5155EC 1. Teignmouth Exeter 2. Seaton Sidmouth
Bournemouth Devon Towers 5170EC (Autumn) 1. Salisbury Stonehenge 2. Weymouth Portland
Bournemouth Devon Towers 5170EC (Spring) 1. Salisbury Lyndhurst 2. Weymouth Portland
Isle of Wight - Sandown Bayshore 5195EC (Autumn) 1. Carisbrooke Godshill 2. Cowes Alum Bay
Isle of Wight - Sandown Bayshore 5195EC (Spring) 1. Newport 2. Cowes
Isle of Wight - Shanklin Marlborough* 5204EC 1. Ryde Cowes 2. Godshill Alum Bay
Bognor Regis Royal Norfolk 5205EC 1. Chichester Arundel 2. Brighton Lewes
Eastbourne Queens 5215EC 1. Brighton Lewes 2. Battle Rye
Great Yarmouth New Beach 5260EC 1. Norwich Lowestoft 2. Cromer Sheringham
Cromer Hotel de Paris 5265EC 1. Sheringham Norwich 2. Gt.Yarmouth Wroxham
Scarborough Cumberland 5275EC (Autumn) 1. York 2. Bridlington Beverley
Scarborough Cumberland 5276EC (Spring) 1. North York Moors Whitby 2. Bridlington Beverley
1. Harrogate Harewood House (entrance included)
Harrogate Bronte Ramada Jarvis* 5287EC
2. Leeds Armories Museum Temple Newsam House (entrance included)
Llandudno Hydro 5350EC 1. Anglesey Beaumaris 2. Caernarvon Snowdonia
Criccieth George IV 5365EC 1. Caernarvon Snowdonia 2. Ffestiniog, Harlech Porthmadog
Tenby Giltar* 5380EC 1. Fishguard St Davids 2. Laugharne Carmarthen
Porthcawl Seabank 5386EC 1. Cardiff Museum of Welsh Life 2. Swansea, Mumbles The Gower
*Denotes a non-Leisureplex hotel. These do not include lunch on free day in resort and supplement prices also vary. Please ask for details.
***For November and December 5 day holidays, see our Festive Specials programme on page 8***
Tour Prices in £s per
person Autumn 2010 Spring 2011
Special Alfa Offers Sep Sep Oct Oct Oct Oct Feb Feb Mar Mar Mar Mar Apr Apr Apr Apr Apr
Free Drinks on Pre-Easter Holidays Resort Code 18 25 2 9 16 23 21 28 7 14 21 28 2 9 16 25 30
FREE Enjoy a complimentary glass of wine or
beer or a soft drink with dinner every Departure Days
Depart Sat Sat Sat Sat Sat Sat Mon Mon Mon Mon Mon Mon Sat Sat Sat Mon Sat
Return Wed Wed Wed Wed Wed Wed Fri Fri Fri Fri Fri Fri Wed Wed Wed Fri Wed
evening on tours returning prior to Weston-S-Mare 5100EC 174 - 159 - 159 - 144 - - - 154 - 159 159 159 - -
Easter at all of our Leisureplex Hotels. Ilfracombe 5110EC 179 174 154 149 149 149 144 139 144 149 154 159 - 159 - 169 -
Pre-Easter Single Savers Newquay 5130EC - 174 - 159 - 159 149 144 149 154 159 164 - 164 - 174 184
No single supplements on holidays
SAVE
St Ives 5135EC - 179 164 - 159 - - - - 149 - 159 159 159 - 169 -
returning prior to Easter at any of our Falmouth 5140EC - - - 164 - 164 149 144 149 154 159 164 164 164 - 174 -
Leisureplex Hotels regardless of when Torquay 5150EC 189 174 164 - 159 159 144 139 144 149 - 159 159 - 159 169 -
you book the holiday. Double rooms Exmouth 5155EC 189 - 169 164 164 164 149 144 149 154 159 - 164 - 164 174 -
used as singles are charged only a Bournemouth 5170EC - 174 159 154 154 154 144 - 144 - 154 159 - 159 159 169 179
standard single supplement on IOW - Sandown 5195EC 214 - 174 159 159 159 - - - 154 159 164 164 - 164 174 184
these dates. IOW - Shanklin 5204EC - - - - - - 124 - - 134 - - - - 144 - -
Early Booking Single Saver Bognor Regis 5205EC - - 164 164 - 164 149 144 - - 159 - - 164 - 174 -
No single supplement at our
SAVE Leisureplex Hotels on Weekender,
Eastbourne
Gt Yarmouth
5215EC
5260EC
184
179
179
-
164
154
159
-
159
154
159
154
149
-
144
-
149
-
154
-
159
-
164
-
164
-
164
159
-
-
174
-
184
-
Breakaway or Weekaway holidays Cromer 5265EC 174 - - - 164 - 144 - - 149 - - 159 - 159 - -
provided you book your Spring
Scarborough 5275EC - 179 - 159 - 159 149 - 149 - 159 164 - - - 174 184
reservation before 31 January or your
Harrogate Bronte 5287EC - - - - - - - - - - - - - - - - 229
Autumn reservation before 31 July.
Llandudno 5350EC 179 - 169 - 164 - - 144 - 154 - 164 164 - 164 - 184
Free Afternoon Teas at Ilfracombe
Criccieth 5365EC - 179 - 174 - - - - 149 - - 164 - - - - 184
Free afternoon tea with cake and
FREE biscuits on days in resort (not on
Tenby 5380EC - - - 169 169 - - - - - - 164 - 164 169 - -
Porthcawl 5386EC - - - - - - - - 149 - 159 - 164 - 164 - -
excursion days) at our Imperial Hotel
during October, November, February, Supplements per person: Autumn 2010 – Sea View £16 • Single Room £23 • Double/Twin fo £46
Spring 2011 – Sea View £18 • Single Room £24 • Double/Twin for sole use £48
March and April. ***For November and December 5 day holidays, see our Festive Specials programme on page 8***
6 Online www.alfatravel.co.uk Call 08451 305666 Visit your local travel agent

7. 7 DAYS
fr
£ 219
Weekaways Per Pers
on
Tour Choice
What Alfa Includes
Resort Hotel Code Excursions Included (H denotes half day and F denotes full day)
6 nights’ dinner, room and breakfast
Weston-S-Mare Anchor Head 102EC Minehead Dunster (F), Bath (F), Cheddar Gorge Wells (F)
Rooms with private facilities
Ilfracombe Imperial 113EC Gt Torrington Bideford (F), Minehead Dunster (F), Barnstaple, Lynton Lynmouth (F)
Entertainment at least four evenings Newquay Eliot 132EC Poldark Country St Ives (F), Eden Project (Entrance Included) (F), Padstow (H)
Coach travel from local pick up points listed St Ives Cottage 137EC Penzance Lands End (F), Lizard (F), Poldark County Newquay (F)
on page 4 Falmouth Madeira 143EC St Ives (F), Padstow (F), Leg of Cornwall Penzance (F)
Excursions as listed Torquay Regina 153EC Exeter (F), Exmouth Sidmouth (F), Buckfast Abbey (H)
Exmouth Cavendish 158EC Seaton Sidmouth (F), Teignmouth Dawlish (F), Dartmoor Torquay (F)
Bournemouth Devon Towers 173EC Weymouth Portland (F), Stonehenge Salisbury (F), Lyndhurst Beaulieu (F)
IOW - Sandown Bayshore 197EC Alum Bay Godshill (F), Osborne House Cowes (F), Rosemary Vineyard Ryde (H)
Special Weekaways IOW - Shanklin
Bognor Regis
Mel. Ardenlea*
Royal Norfolk
203EC
207EC
Carisbrooke Castle Godshill (F), Alum Bay Cowes (F), Rosemary Vineyard Ryde (H)
South Downs Arundel (F), Southsea Chichester (F), Brighton Lewes (F)
for Groups Eastbourne Queens 218EC Brighton (F), Battle Rye (F), Seaford Alfriston (H)
Many groups like to arrange a slightly longer Gt Yarmouth New Beach 263EC Norwich (F), Cromer (F), Lowestoft Suffolk Villages (H)
holiday than the 5 Day Breakaways we offer Cromer De Paris 269EC Gt Yarmouth (F), Norwich The Broads (F), Sandringham (F)
throughout most of the spring and autumn period Skegness Royal* 272EC Boston Spalding (F), Lincoln (F), Mablethorpe, Louth Wainfleet (F)
and these 7 day holidays are the ideal solution for Scarborough Cumberland 277EC North York Moors Whitby (F), Bridlington Beverley (F), York (F)
groups looking for such a break. Blackpool New President* 307EC Ribble Valley Skipton (F), Southport (F), Lake District (F)
For what is included please see page 5. England’s H’tage Himley* 332EC Shrewsbury (F), Leominster Ludlow (F), Ironbridge Bridgnorth (F)
Llandudno Hydro 353EC Caernarvon Snowdonia (F), Bangor Swallow Falls (F), Anglesey Beaumaris (F)
Criccieth George IV 369EC Portmeirion Village (F), Snowdon (F), Dolgellau Tywyn Barmouth (F)
Snowdonia
Heart of Wales Commodore* 372EC Aberystwyth Devil's Bridge (F), Heads of the Valleys (F), Brecon (H), Leominster (H)
Porthcawl Seabank 387EC Tenby (F), Cardiff National Museum of Welsh Life (F), Swansea, Mumbles The Gower (F)
Dunoon Argyll*** Selborne 412EC Rothesay (F), Oban (F)
Ft Will. Skye*** Croit Anna 432EC Inverness (F), Isle of Skye (F)
*Supplement prices vary for these hotels. Please ask for further details.
**Scottish Holidays have one night each way in the North of England and 4 nights in resort.
in £s per
Tour Prices person Spring 2011
Resort Hotel Code Apr 24 May 1 May 8 May 15
Departure Days Depart Sun Sun Sun Sun
Weston-Super-Mare Anchor Head 102EC - - - 259
Falmouth Weston Ilfracombe Imperial 113EC - - 249 -
Exmouth Ilfracombe Newquay Eliot 132EC - - - 274
Bognor Regis St Ives St Ives Cottage 137EC - 244 254 -
Eastbourne Torquay Falmouth Madeira 143EC - 289 - -
Scarborough Bournemouth
Torquay Regina 153EC - - 259 -
Llandudno Isle of Wight
Prices in £s Criccieth Gt Yarmouth Exmouth Cavendish 158EC - 274 - 284
per person Porthcawl Cromer Bournemouth Devon Towers 173EC - - 259 -
Autumn 2010 Isle of Wight – Sandown Bayshore 197EC - - - 284
Sept 26 259 251 Isle of Wight – Shanklin Melbourne Ardenlea* 203EC 289 - - -
Oct 3 245 237 Bognor Regis Royal Norfolk 207EC - - - 284
Oct 10 239 231 Eastbourne Queens 218EC - 264 - 279
Oct 17 239 231 Gt Yarmouth New Beach 263EC 229 - - -
Oct 24 245 237 Cromer De Paris 269EC - 274 - -
Spring 2011 Skegness Royal 272EC - - 269 -
Mar 13 213 206 Scarborough Cumberland 277EC - - 264 -
Mar 20 213 206 Blackpool New President* 307EC 219 229 - -
Mar 27 218 211 England's Heritage Himley* 332EC - - 304 -
Apr 3 223 216 Llandudno Hydro 353EC - 259 - 284
Apr 10 228 221 Criccieth Snowdonia George IV 369EC 244 - 289 -
Apr 17 233 226 Heart of Wales Commodore* 372EC 249 - - 269
Apr 24 239 232 Porthcawl Seabank 387EC - 259 - 269
Supplements per person: Dunoon Argyll Selborne 412EC 244 - 269 -
Autumn: Single Room £29; Sea/Loch View £22 Fort William Skye Croit Anna 432EC - 274 279 289
Spring: Single Room £30; Sea/Loch View £24 Supplements per person: Sea/Loch View £24 • Single Room £30 • Double/Twin as Single £60
*Supplement prices vary for these hotels. Please ask for further details.
Online www.alfatravel.co.uk Call 08451 305666 Visit your local travel agent 7

8. fr
5 DAYS
fr
£ 166
Per Pers
o n
fr
Festive Specials
The idea of these Festive Specials is that you get into the feeling of Christmas, relaxing and enjoying good food and
entertainment. The bonus is that because it is not quite Christmas, our labour and entertainment costs are much lower
and we are able to pass this on in the form of significantly lower prices.
Beware of imitations - we have not reduced the content of our Christmas and New Year packages in any way. We
provide the same high quality menus and entertainment package as described for the Christmas and New Year breaks
opposite. The only difference is that we have a full day shopping excursion on “Christmas Eve” (Tuesday) instead of
the half day provided on the real Christmas package. (Newquay and St. Ives holidays have a half day shopping trip and
a full day visit to the Eden Project with entrance included.)
in £s per
Christmas Festive Specials 2010 person
What Alfa Includes
Depart Monday - Return Friday Nov Nov Nov Nov Nov Dec Dec
All Festive Specials Resort Hotel Code 1 8 15 22 29 6 13
4 nights’ dinner, room and breakfast
Weston-S-Mare Anchor Head WXSEC - 166 169 - 169 - -
2 resort lunches
1 half day excursion and 1 full day shopping Ilfracombe Imperial IXSEC 166 166 169 169 169 169 -
excursion Newquay Eliot NXSEC 166 166 169 169 169 - -
Rooms with private bath or shower and WC St Ives Cottage SXSEC - 166 169 169 169 - -
Full programme of festive entertainment Falmouth Madeira FXSEC 166 - 169 - 169 - -
Festive menus throughout your stay Torquay Regina TXSEC - 166 169 169 169 169 169
Two lunches at your resort
Exmouth Cavendish EXXSEC 166 166 169 169 169 169 169
Coach travel from local pick up points listed
Bournemouth Devon Towers BXSEC 166 166 - 169 - 169 169
on page 4
IOW – Sandown Bayshore IWXSEC 166 166 169 169 169 - -
IOW – Shanklin* Melbourne-Ardenlea 5203EC - - - - - 199 199
IOW – Shanklin* Marlborough 5204EC - 169 - - - - -
Special Alfa Offers Bognor Regis Royal Norfolk 5205XS 166 - 169 169 169
Eastbourne Queens EXSEC - 166 169 169 169 169 169
Free Afternoon Teas at Ilfracombe
Folkestone Grand Burstin 5232EC 179 179 179 179 179 - -
Free afternoon tea with cake and
FREE biscuits on days in resort (not on Gt Yarmouth New Beach GXSEC - 166 169 169 169 - -
excursion days) at our Imperial Cromer De Paris CXSEC - - - - 169 - -
Hotel during November. Scarborough Cumberland SCXSEC - - - - - - 169
Early Booking Single Saver Blackpool* New President 5307EC 169 - - 169 169 169 -
There are no single supplements
SAVE on November Festive Specials
Llandudno
Criccieth
Hydro
George IV
LXSEC
CRXSEC
166
-
166
-
169
169
169
169
169
-
169
-
169
-
to Ilfracombe – and even double
Porthcawl Seabank PXSEC 166 166 169 169 169 169 169
rooms used as singles attract
Supplements per person (Leisureplex Hotels): Sea View £16 • Single Room £23 • Double/Twin for sole use £46.
no supplement!
*Blackpool and Shanklin holidays do not include lunches and supplements also vary. Please ask for details.
8 Online www.alfatravel.co.uk Call 08451 305666 Visit your local travel agent

9. 4 DAYS
fr
£ 239
Per Pers
o n
5 DAYS
fr
£ 324
Per Pers
o n
Christmas New Year Breaks
What Alfa Includes Christmas Programme New Year Programme
Christmas – 4 nights’ dinner, room 23rd DECEMBER 30th DECEMBER
and breakfast with 3 resort lunches Sherry reception on arrival followed by dinner and Glass of sherry on arrival followed by dinner and
New Year – 3 nights’ dinner, room dancing. an evening of entertainment.
and breakfast with 2 resort lunches CHRISTMAS EVE NEW YEAR’S EVE
Rooms with private facilities Morning excursion. Competitions after lunch. Gala Morning excursion followed by lunch and an
Full programme of festive entertainment dinner followed by dancing and entertainment. afternoon to relax or stroll around the resort.
Dinner and an evening of entertainment until the
Festive menus throughout your stay CHRISTMAS DAY
Morning competition to guess the weight of the early hours with spot prizes, games and a glass
Coach travel from local pick up points listed of bubbly to welcome in the New Year.
on page 4 Christmas Cake. Traditional Christmas lunch with
“Santa” and presents. Afternoon tea and games. NEW YEAR’S DAY
2 half day excursions
Dinner followed by dancing and entertainment. A relaxing morning with a Grand New Year’s Day
BOXING DAY Brunch from 9.00am until noon replacing our
Morning excursion. Pre-lunch glass of punch normal breakfast service. Afternoon excursion
followed by Grand Boxing Day Lunch. Evening followed by dinner, farewell dance and fancy dress
dinner and fancy dress farewell dance (please with prizes (please bring a costume).
bring a costume). 2nd JANUARY
27th DECEMBER After breakfast, we reluctantly leave our hotel and
After breakfast, we reluctantly leave our hotel and journey home.
journey home. Individual hotel programmes may differ slightly
Individual hotel programmes may differ slightly from this programme.
from this programme.
in £s per in £s per
Christmas – 5 Days person New Year – 4 Days person
2010: Depart Thur 23 Dec – Return Mon 27 Dec 2010: Depart Thur 30 Dec – Return Sun 2 Jan 2011
Resort Hotel Code Price Resort Hotel Code Price
Weston-S-Mare Anchor Head WXEC 339 Ilfracombe Imperial INYEC 249
Ilfracombe Imperial IXEC 334
Newquay Eliot NNYEC 239
Newquay Eliot NXEC 324
Falmouth Madeira FXEC 349 St. Ives Cottage SNYEC 239
Torquay Regina TXEC 344
Falmouth Madeira FNYEC 259
Exmouth Cavendish EXXEC 359
Bournemouth Devon Towers BXEC 349 Torquay Regina TNYEC 249
Isle of Wight Bayshore IWXEC 339 Bournemouth Devon Towers BNYEC 252
Bognor Regis Royal Norfolk BRXEC 349
Isle of Wight Bayshore IWNYEC 249
Eastbourne Queens EXEC 359
Cromer De Paris CXEC 339 Bognor Regis Royal Norfolk BRNYEC 259
Scarborough Cumberland SCXEC 369
Eastbourne Queens ENYEC 274
Llandrindod Wells* Commodore LWXEC 329
Porthcawl Seabank PXEC 349 Porthcawl Seabank PNYEC 259
Supplements per person: Supplements (per person)
Sea/Loch View £16 Sea/Loch View £12
Single Room £23 Single Room £20
Double/Twin as Single £46 Double/Twin as Single £40
*Supplements vary for non-Leisureplex Hotels. Please ask for details. *Supplements vary for non-Leisureplex hotels. Please ask for details.
Online www.alfatravel.co.uk Call 08451 305666 Visit your local travel agent 9

10. Hotel Choice Weston Super Mare
Anchor Head Hotel
Ilfracombe
Imperial Hotel
In all, this brochure features a choice of almost 50
different hotels. Most of our holidays are to our own
Leisureplex Hotels and we give brief details of them here.
For further details about them as well as information on
the non-Leisureplex hotels we use, please refer to our
web site www.alfatravel.co.uk. The web site provides far
more detail than is possible here including lots of resort
information and links to local attractions and events .
Grades
Hotel grading is quite a subjective process and it can be Splendidly situated between Weston’s two piers and close to This well known hotel is in one of the best positions in
difficult to compare one hotel with another. We have tried the boating slipway and a small beach; the promenade walk Ilfracombe, overlooking the gardens and splendid Landmark
to overcome the problem by ensuring that our own hotels starts right next to the hotel. All 52 bedrooms are centrally Theatre and Conference Centre, close to the shops and only
are part of the best known scheme - the AA scheme. heated with tea making facilities, private bath or shower and a short almost level walk from the harbour. All 104 rooms
We also show our own opinion of all the hotels featured WC, hair dryer and TV with radio channels. TV lounge and are centrally heated with bath or shower and WC, hair dryer,
in our brochure using our symbol. The grade is congenial lounge bar with dance floor where entertainment is tea/coffee making facilities, TV, radio and intercom. There is
designed to be more focussed on our customers’ needs. provided most evenings. There are magnificent views of the a TV lounge, attractive cocktail bar and sun lounge. Lift to all
In awarding an grade, we bear in mind the frequency bay from the attractive TV lounge, the twin restaurants and floors (stairs to some rooms on split level floors).
of entertainment (which is not part of the AA scheme) many of the bedrooms. Small lift serves all floors (few stairs Entertainment is provided most evenings.
and disregard such matters as the availability of room from lift to restaurant). Tel: 01934 620880 Tel: 01271 862536
service. We also consider the comments we have
received from clients during the past year.
A Leisureplex Hotel A Leisureplex Hotel
Newquay St. Ives Falmouth
Eliot Hotel Cottage Hotel Madeira Hotel
Very well situated close to Great Western and Tolcarne Delightfully situated in extensive grounds overlooking Carbis Beautifully situated on the seafront with attractive gardens,
beaches only a few yards from the sea front and within easy Bay, 300 yards from the beach and two minutes’ walk from the Madeira commands splendid views to Pendennis Castle
walking distance of the shops and harbour. All 76 bedrooms the railway station linking Carbis Bay to St.Ives (5 minute and across Falmouth Bay. All 50 bedrooms are individually
are centrally heated with bath or shower and WC, hair dryer, journey). All 80 rooms are centrally heated and have bath or heated and have private shower and WC (a few also have
radio, tea/coffee making facilities and TV. There are three shower and WC, hair dryer, TV with radio channels, tea/coffee bath a bath), hair dryer, TV, radio and tea/coffee making
lovely airy lounges in which to relax, plus a cocktail bar and making facilities and intercom. The dining room and lounge amenities. There is an oak panelled cocktail bar and pleasant
dance floor where entertainment is provided most evenings. both have lovely views of the bay and there is a large sun lounges with large picture windows facing the sea -
There is also a games room. The lift serves almost all rooms. ballroom with entertainment most evenings. There are delightful places to while away an afternoon. Dancing and
Tel: 01637 878177 two bars, a games room, two lifts and a TV lounge. entertainment are provided most evenings. Lift to all floors.
Tel: 01736 795252 Tel: 01326 313531
A Leisureplex Hotel A Leisureplex Hotel A Leisureplex Hotel
Torquay Exmouth Bournemouth
Regina Hotel Cavendish Hotel Devon Towers Hotel
Wonderfully situated on the harbour-side, with the main This delightful hotel is wonderfully situated on the level Ideally situated on the West Cliff, a short walk from the sea
shops and theatre a gentle stroll away. All 69 bedrooms are seafront overlooking Exmouth’s fine golden sands, a few front, International Centre, shops and pier. All 64 bedrooms
centrally heated with private bath or shower and WC, hair minutes’ walk from the shops. All 76 rooms are centrally are either centrally heated or provided with electric heaters
dryer, tea/coffee making amenities and TV with radio heated with private bath or shower and WC, hair dryer, and all have private bath or shower and WC, hair dryer, TV
channels. The ground floor was extensively refurbished in tea/coffee making facilities and TV. There is a TV lounge, quiet and tea/coffee making facilities. There is an attractive
2008 and there is a reception bar/lounge, entertainment lounge with sea views and games room with snooker and entrance lounge, delightful bar lounge with TV, restaurant
bar/lounge with dance floor and an air conditioned restaurant. darts. The bar lounge has a dance floor and entertainment and spacious entertainment room with dance floor where
Part of the Regina is interesting as the home for three years of most evenings. Lift serves most rooms. entertainment is provided most evenings. Lift to all floors.
the poet, Elizabeth Barrett Browning. Lift serves most rooms Tel: 01395 272528 Tel: 01202 553863
(but not those in her former house). Tel: 01803 292904
A Leisureplex Hotel A Leisureplex Hotel A Leisureplex Hotel
10 Online www.alfatravel.co.uk Call 08451 305666 Visit your local travel agent