1. Masthead Designs For My
Magazine
Alice Williams

2. My initial ideas for my masthead
When Designing my Masthead, I wanted to reflect my target audience and genre. I
needed to create a Masthead which has connotations of rock, rebellion and has a
reflection onto rock music.
These are my first masthead design ideas:
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I decided that these mastheads were not suitable for my magazine, as they didn’t reflect
the ideology of my magazine. I also wanted to show something more within the
masthead like having different effects, to appeal to the audience.

3. When designing my masthead
further, I wanted to use
effects when designing my
masthead. I used serif draw
plus, to help design and make
my masthead.
This is my first attempt for creating a
masthead for my magazine. I merged all of
the letters and background and used an
effect of metal text, which creates a good
rock vibe which I wanted to convey.
However, although I like this masthead, I
don’t think that it conveys my genre and
brand identity well. I think that this
masthead looks polished, but the
connotations of this doesn’t suit my target
audience. Also, rock has connotations of
rebellion and rough looking.

4. When creating my mastheads for the second time, I was keeping in mind what would appeal
to my target audience. The typography used has more connotation's of rock and suggest of
loud music making the letters move, having more of a rock vibe to the masthead and
appealing more to my audience.
When deciding to use this type of font, I then choose to experiment with different styles
and effects to create a more ‘rocky’ feel.
I also experimented with the colours
used within the mastheads. I liked the
red as it connotes to danger which
connects closely to rock, but when I
looked back at ‘Kerrang!’, they used no
colour which appeals more to my target
audience so I have decided I am going to
use a plain black on my final masthead.
On this masthead, I used a different colour
background. I used a metal effect on the font and
background to create a more rock edge towards it. I
think the two colours work well together as they
contrast well, but I don’t think that a background for
my masthead works well, I think it will work better if
I has individual letters and not a background.

5. My Final Masthead Design
This is my final masthead for my magazine. I think that it has many connotations of
rock and cutting edge. I think that the single use of black, makes the masthead stand
out and gives a good presentation of my brand identity and ideology, and also my target
audience.
Also the typography looks very male focused