2. In order to find who our target audience would be we had to consider many
factors to ensure we classed it as the correct age group whilst also
considering the age group, which is most likely to take interest in watching
this type of film genre. Due to wanting to distribute the media product
through specific institutions I had to take into consideration of the audience
who would be likely to view films from there. in order to ensure my age
classification was accurate I outsourced with my research and used the bbfc
(British Board of Film classification) to find out the key factors which were
analyzed when categorizing a film. They work on providing an age certificate
for films in order to ensure they are appropriate to be viewed by certain ages
3. bbfc guidelines
Exactly the same criteria are used to classify works at 12A and 12. These
categories are awarded where the material is suitable, in general, only for
those aged 12 and over. Works classified at these categories may upset
children under 12 or contain material which many parents will find
unsuitable for them.
The 12A category exists only for cinema films. No one younger than 12 may
see a 12A film in a cinema unless accompanied by an adult, and films
classified 12A are not recommended for a child below 12. An adult may take
a younger child if, in their judgement, the film is suitable for that particular
child. In such circumstances, responsibility for allowing a child under 12 to
view lies with the accompanying adult.
The 12 category exists only for video works. No one younger than 12 may
rent or buy a ‘12’ rated video work.
4. Classification for my media product
When categorizing our media product into an age category we had to also take into
consideration of appealing to a wider audience group. I thought the film we created fitted
into the 12 category due to the following factors:
There is no Discrimination in the piece.
There is no emphasis of drug abuse or drug use.
There is an element of horror through the end of the trailer where there is a more physical
threat, which is highlighted through the facial expressions made by the protagonist. This is
not a frequent theme of the piece and is not sustained.
There is no real imitable behavior in the piece, the environment, which we have filmed in,
can be seen as an area prone to danger due to the location, the graffiti on the hut can
suggest gangs being active in the area or there being anti social behavior in the area. The
location is not glamourized and so we have stuck to the rule on imitable behavior.
There is no use of strong language in the piece
There is not nudity included in the piece and there is also no use of any sexual images of
scenes. This is to ensure the age category is not challenged and classification is accurate.
The theme of the piece is created through the non-diegetic sound, as there is a transition
from a soothing slow piece of music to a more sinister type of non-diegetic music. This is
suitable for teenagers as it only builds suspense.
We have followed to the rule on violence as there is little included in the piece, when there
is an elements of violence it is short and is not in detail as it is not made visible to the