Shifting from old fashion BI to more dynamic BI in order to embrace the new business world

1. Event Driven Business Intelligence
By Ali BELCAID – Managing Consultant

2. Context : Traditional BI
New BI Architecture
Business Event Approach to Project
Business Event Implementation
Event Management - Where it is Applied

3. Context
Traditional BI Architectures
Business Intelligence (BI)
ERP
• Reports
• Olap
• Dashboards
CRM ETL
ETL
FIN ETL
Datawarehouse
or ODS
HR
Files Real-time BI
Operational sources Datamarts
• Real-time Operational
• Relational Databases Dashboards
• Mainframe • Alerts and escalation
• Flat files • Collaboration

4. Context
Traditional BI Architectures
As matter of fact :
 Business users are relying on inflexible, heavy and costly BI platform :
each time they ask for new request, they have to wait for
 Business users are relying on past figures, so that they are delaying their
decision every time waiting for the right information until they get it
 Their BI platform is not synchronized with their business processes : there
is a clear GAP between their BI and their processes
 There is no way to have insights from what Business User is doing at the
moment : He has to wait for having it !
 Many companies are struggling to get people having real-time data but
they are doing it in the wrong way

5. Context
Continuous Intelligence – Avoid Latency
Data Latency is what is causing
Traditional BI not to reach the Business Event
goal of having the right data at Trigger every Data
the right time.
Handling
Do not wait for a long
Time:
Business Event
quicker response to
detected issues
Potential Business Value
Data Stored
Avoid :
Information Delivered Data Latency
Analysis Latency
Decision Latency
Information Analyzed
Action Taken
Action time

6. Context
Real World Event
In real world (and
real business also) Customer
Logon
we are surrounded New
by Events. We have Order
to respond to these Customer
events in such way Checks
Fed “Close Account”
there will be no Base Rate Web Page
interruption in what Increase
we are doing : This Contract
is where Business Production Mobile Call Submitted
Event comes to play Item from CT
New @11.13
a new role in the BI Arrives at Liability
universe as support Store Added Contract
to our Business Returned
decisions. Rental thru EDI
Rental
Car
Car
Returned
Crashed

7. Context
Where is the information ?
These Events when Risk of
there identified they Fraud Customer Change in
Risk! Defection Product Sales
could mitigate many
risks that companies Trend
are facing in day to Rental
day operations Contract Customer Cell phone
Complete CrossSell fraud alert
Opportunity
Employee
Over hours Contract
Compliance Validated
Limit
Approached Customer
now rated
Gold Contract
Valid
So, applying Business Event Processing to BI
makes a real sense to bring real-time support
decision to Business Users

8. Context : Traditional BI
New BI Architecture
Business Event Approach to Project
Business Event Implementation
Event Management - Where it is Applied

9. New BI Architecture
Streaming Analytics
Store Data for :
 Trend Analysis Business Intelligence (BI)
 Comparative analysis  Reports
 Analysis on historical data  Olap
ERP
ETL
 Dashboards
ETL
CRM
ETL
Datawarehouse
or ODS
FIN
ESB
A
HR D
A
Filter /
Aggregate
Datamarts
P
Files T Capture
Business
Event Correlate
E Processing
X
R Event
Real-time BI
 Operational Dashboards
S
Events
Act Database  Alerts and escalation
 Collaboration
External Data Continuous data flows

10. New BI Architecture
Example – Action from Insight
This is an illustration
of the way a
Marketing Director
can manage his
Execute Action
campaigns according Provide values for the following action parameters:
to info's brought into Begin Marketing Campaign
his dashboard. This is Region West
Campaign ID 42684
all about bringing
intelligence into
processes. Help Cancel OK
Bringing real-time data will turn this into
Continuous Process Intelligence

11. Context : Traditional BI
New BI Architecture
Business Event Approach to Project
Business Event Implementation
Event Management - Where it is Applied

12. Business Event Approach
How do we tackle a Business Management
Event Project?
Bringing Event Processing Management into BI world requires the use of new approach to
tackle projects. You can use a phased approach containing 3 steps : Sense, Analyze and
Respond. This approach is well known in the CEP (Complex Event Processing) arena.
Sense Analyze Respond
Event 1
Event 2 Correlation with
external Events - Alert in Dashboard
Event 3 Act by
- Activate a Process
Business Rules Making - Activate another application
Event 4
Decision -…
Event 5 Analysis
… The analysis part correlates or The responders execute the
fuses data to determine an then clauses. This part
Event n estimate of the current state, and responds when reality
to compare the real state with deviates from expectation by
the plan. In effect, the analysis modifying expectation (the
The sensing part part continuously evaluates the plan) and executing
obtains information when clauses of when-then responses such as sending
from within and outside rules by fusing information from alerts, invoking applications,
the enterprise. This all the sensors and determines if and initiating operations by
part obtains the data the then clauses should be actuators.
that defines “reality.” executed.

13. Business Event Approach
Project Phases - Sense
Functional Requirements
Events 1. Determine Business Objectives that you are looking at
2. Determine the kind of events you want to manage and if your
system allows you to get them internally or externally.
Group 1
3. Classify and group events that could be threats or opportunities
depending on the expected analysis.
Group 2
Technical Requirements
Group 3
1. Determine Event Sources
• Do you have access to the events ?
Group 4 • What are the security Requirements
2. Determine Event Transport Services
• Publish and subscribe messaging
• Feed backed transport such as RSS or ATOM
• Request / Reply (Pooling) and SOA
3. Determine your adaptation requirement
• SNMP
• File adapters
• Database

14. Business Event Approach
Project Phases - Analyze
true
true
Group 1
false
false
1. What are the 2. What is the
sources of temporal or spatial 3. What rules & calculations should be applied?
data? link between the
data sequences?
Complex Event
match
Stream1
match
Stream 2
Stream 3
4. How to correlate ?
Stream n
Stream Adapters Event Correlation

15. Business Event Approach
Project Phases - Respond
Decision-Centric
Automation
Investigate Manage
to Respond  Routes work among Exceptions
people
 Keeps track of work
status
Task-oriented
 Collaborative
 Informational
Automated Transaction-
Detection Centric Automation
 Straight-through-
Automatic
processing
Response  Optimized to avoid
manual steps and
redundancy
 Event-driven

16. Context : Traditional BI
New BI Architecture
Business Event Approach to Project
Business Event Implementation
Event Management - Where it is Applied

17. Business Event Implementation
TIBCO Business Event Server – The platform
 Complex Event Processing
 Event Filtering, Aggregation,
Correlation
 Missing Event Detection
 Causal & Timing Relationships
 Multiple Event Patterns & their
relationships
 Reactive Rules Triggered By
Event Patterns
 End-to-end visibility into
corporate performance
 SLA violation
 Fraud detection
 Up-sell opportunity
 Offers Real-Time Analysis
Source Tibco® of Events

18. Business Event Implementation
TIBCO Business Event Server – State
Model – Visualize Object Life Cycle
Source Tibco®

19. Business Event Implementation
TIBCO Business Event Server – BE
Features – Rules Analyzer
• Visualize dependencies of Rules.
• Eliminate conflicts among Rules/Conditions.
• Visualize Concept and Event relationships through rules.
• Drill down to a concept, and see its dependencies.
• Visualize what gets fired when something changes, and its
ripple effect.
• Profile runtime metrics/statistics of the engine for each rule, and optimize the rule.
• Combined with the debugger, shows when a rule is fired.
Source Tibco®

20. Business Event Implementation
TIBCO Business Event Server – BE
Features – Decision Manager
Source Tibco®

21. Business Event Implementation
TIBCO Business Event Server – BE
Features – Rules Tester
Source Tibco®

22. Context : Traditional BI
New BI Architecture
Business Event Approach to Project
Business Event Implementation
Event Management - Where it is Applied

23. Business Event Management
Fields where it is applied
Financial Services Health Care Telecommunications
 Algorithmic Trading in many asset  Patient monitoring  Network management
classes  Fraud detection  SLA management
 MIFID compliance,  OSS/BSS systems
 Surveillance  Location-based services
Public Sector / Government
 Fraud detection
 SWIFT money transfers  Electronic battlefield Retail / Supply Chain
 Real-time risk management  Surveillance
 Smart order routing  Emergency response  Automated supply chain
 Market making  War fighter monitoring  Smart shelves
 Market aggregation  Security  Real-time point-of-sales analysis
 Treasury centralization  Net centric applications and one-to-one marketing
 International funds transfers
 ATM monitoring and control Web
 Clearing Travel
 Cash and securities payments  Click-stream analysis
with interbanking compensation  Flight logistics and operations  Real-time web page analysis
 Automated customer service  On-line fraud detection
Energy (kiosks, etc.)
 Automated and computer Entertainment
 Energy trading assisted baggage handling
 Pipeline monitoring (e.g., with RFID)  Casino fraud detection
 Power grid monitoring and  Real-time fare pricing  Dynamic customer loyalty programs
control  On-line gambling and gaming.

24. http://intelligenteenterprise.blogspot.com/
http://www.linkedin.com/in/albel