The document discusses potential magazines to advertise a horror film in. It notes that horror films generally do not make the front cover of magazines unless it is a highly anticipated film. It then lists some magazines that could potentially advertise the film: Empire, Gorezone, Fangoria, Total Film, and Entertainment Weekly. These magazines either focus on just horror films or advertise a range of genres. They would appeal to the target audience and a wider range of people.

1. Secondary
Research
Alice Sophie Turrell

2. There are not many film magazines, and then they generally do
not show horror movies on the front cover unless there is an
exception to a highly anticipated film. The potential magazines
would be;
• Empire
• Gorezone
• Fangoria
• Total Film
• Entertainment Weekly
All of these magazines could potentially advertise my film, as
they either feature just horror films or advertise a range of
different film genres. In terms of appealing to the target
audience, the magazines are read by my target audience as well
as by a wider range of people.
What magazines would have
my film on the cover?

3. Mission Statement;
I’ve been editing film magazines for 12 years and we
have never seen a slate like this. If you look at 2012
you have got your Batmans, Spidermans, James Bond
is returning. The Avengers is now the third biggest
movie of all time. It’s a huge, huge booming business.
Empire is growing at an astonishing rate. We have just
become the second biggest men’s magazine in the UK
and we’re adding international editions all the time.
Empire is an incredible opportunity. Our readers have
film at their heart but they also have a large disposable
income and an interest in a number of other products
whether that is cars, phones, fragrances or holidays.
These are people with broad horizons and deep pockets
and I think that is what makes them really attractive to
advertisers.
Mark Dinning - Editor
Empire Magazine

4. •
•
•
•
•
Circulation – 160,067 (Jan-Jun ‘13)
Readership – 873,000 (Jul-Dec '12)
Empire is the WORLD’S LARGEST movie magazine
Empire is the 2nd biggest UK men’s monthly magazine
Dominates the UK film market with over 70% circulation
share, outselling its nearest competitor by almost 100,000
copies
• Empire has over 57,000 subscribers
• 47% think that the Empire brand is better than all or most other
magazines
• With the magazine, iPad, empireonline.com, social media and
our international editions, Empire reaches over 2.5 MILLION
of the most dedicated movie fans on the planet
Empire Magazine

5. Empire Magazine

6. empireonline.com;
• Unique users - 2.3 million*
• Page impressions - 22.2 million*
• Email subscribers - 98,192*
*All stats as of Nov 2012
Empire app;
In May 2012 the Empire iPad was
launched in the US into a market which
had no consumer film magazine,
broadening Empire’s global reach and
increasing an already unprecedented
access to film’s biggest stars
Empire Magazine
Brand Extensions

7. Mission Statement;
Entertainment Weekly

8. Entertainment Weekly

9. Entertainment Weekly

10. Entertainment Weekly Website

11. “Total Film is the modern movie brand, taking an
affectionate and irreverent look at Hollywood
blockbusters, classic films and more indie fare.
The Total Film brand offers the world’s most
reliable film and DVD reviews together with
exclusive interviews with the biggest names and
hottest talents working in movies right now.”
- http://brands.futureplc.com/brands/total-film/
Readership;
68% male 32% female
Total Film
Launch Date;
1997

12. Averaging over 1.6 million monthly global unique users
Also available on tablet via iPad or Android
Total Film Online

13. After looking into three highly popular entertainment and film magazines,
I have determined which one I think it would be best to promote my film
with and what I have to take into account when designing my cover shoot
plan after looking at existing ones and statistics.
In terms of what magazine I would promote with, it would be Empire.
This is due to the fact it reaches the largest amount of people so my film
would get noticed a lot. Also, the age range of their audience is 34.8% 1524years old. This is the greatest percentage out of all the age groups and
is the same age group that my film would be targeted at meaning the film
would be advertised to the right target audience in terms of age. They
advertise mainly thrillers, action, and sci fi movies but this does not rule
out them advertising horror films as they have done so before.
In terms of what I have found out that will help me when planning is
certain areas I should cover and the audience I should tailor the cover to.
In terms of tailoring the cover, I need to take into account Laura Mulvey’s
Male Gaze theory as the readership is 77% male. This means the cover
model will be one of the female covers instead of the male murderer. This
does not mean that the cover will be over sexualised, as it needs to appeal
to the female audience and reflect the film as well, for example the
female character is strong and someone women can look up too or relate
to.
Most film magazine covers use head shots or full body shots if needed to
portray a certain idea or show something specific. This is another thing I
am going to consider when planning my shoot in terms of taking the
photo and what it is of. I will most likely use a head shot and have it
shadowy and include blood to give the right effect.
Outcome

14. Posters

15. Movie posters are shown in various obvious places that are going
to get noticed by a lot of people, they are;
• Billboards
• Buses
• Bus stops
• Sides of buildings
• Cinemas
• Magazines/newspapers
• Taxi’
• Underground Stations
Possible Locations

16. The main image on the cover
would be a main character, a few
main characters or a place or
object that is important and
relevant in the film. For
example, this poster shows the
main character but a poster for
The Conjuring shows an object
that is featured and important in
the film. If the film is starring a
major actor/actress, they may be
featured on the film even if the
are not the main character.
The title of the film would be present
on the poster as well, commonly
along the bottom or top of the poster.
It would be in the titles font that is
used for all advertising and
promotion so that viewers can
identify it. Just above or
underneath, there could also be a few
major actors/actresses or major crew
member such as a director. This
would show use of auteur criticism.
Another key feature would be a tag
line or slogan. This would make
the film more memorable. This is
usually quite short and gives away
a small part of the plot while
creating questions to hook the
intended audience. A very famous
one is from A Nightmare on Elm
Street “If Nancy doesn’t wake up
screaming she won’t wake up at
all”. Instead of a tag line it could
also say something along the lines
of “based on true events”.
Another feature that would
defiantly be on the poster is a list
of credits and a date. This would
feature key crew members such as
director and writer, the main
actors/actresses, production
company(s), a date (or coming
soon) and a website. This would
give important information about
the film that could attract the
audience. This is typically along
the bottom of the poster.
What would my poster feature?

17. My posters have to be placed strategically in order to attract the
target audience of both males and females of 17-25 years old. I
think that the best places for my poster to be advertised would be
underground station as people around that age spend a lot of time
in London on days and nights outs so the posters would be seen
by a lot of people. Other locations that are common for posters to
be shown are also good places to advertise as the age range that
my film is targeting I am assuming had expendable income and
therefore spends time socialising and buying magazines. Cinemas
are the obvious place as people would have go in to see films
perhaps of the same genre and then would see the poster and
want to see it. Certain magazines such as Kerrang!, Empire,
NME are read by teenagers and young adults into horror films
and would therefore been seen by the right potential audience.
Where would my poster
be shown?