14. Within 6 months, they were up
to 1 million users
July September November
15. Five weeks later, they hit the 2
million user mark
July September November January
16. In one case, Bhatia sent an
email to a friend in India
17. In one case, Bhatia sent an
email to a friend in India
within 3 weeks Hotmail
had 300,000 users there
18. When they sold to Microsoft 1.5 years after
launch, Hotmail had 12 million users
July September November January March May July September November
19. When they sold to Microsoft 1.5 years after
launch, Hotmail had 12 million users
(There were only 70 million
internet users at the time)
July September November January March May July September November
45. You’re in the trough of sorrow, my friend
TechCrunch
of Initiation
Wearing Off
of Novelty
Trough of
Sorrow
Releases of
Improvement
Wiggles of
False Hope
The Promised
Land!
Crash of
Ineptitude
50. Growth hacking is a set of
tactics and best practices for
dealing with user growth
51. Growth hacking is a set of
tactics and best practices for
dealing with user growth
How do I get more users?
52. How do I increase the lifetime value of a user?
How do I get more of my users to be active?
What is our AHA moment?
Growth hacking is a set of
tactics and best practices for
dealing with user growth
How do I reduce churn?
How do I get more users?
How do I measure the effectiveness of new features?
66. Partnerships
ACQUISITION
ACTIVATION
Activation = getting people to sign up for
anything that could lead to a repeat visit
SEO
PR
SEM
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