Source: Citrix Mobile Analytics Report January 2014. For more info: www.citrix.com/products/bytemobile/

1. say it is acceptable
to use your mobile
device while on
the toilet
sleep with their
mobile device
18%
use their mobile
device during a
date
9%check their mobile
device during an
interview
check their mobile
phones during a meal
at least once a day
SOCIAL MEDIA IS BECOMING MORE VISUAL
4 in 10 use
SOCIAL NETWORKING
1 in 10 play
NETWORK CONNECTED
GAMES
2 IN 10 WATCH
MOBILE VIDEO
2 IN 10 USE THE
APP STORE
2 IN 10 LISTEN TO
INTERNET RADIO
5 IN 10
SMARTPHONE
SUBSCRIBERS ARE
SERVED ADS
63%of social
media is
made up of
images
32%of social
media is
made up of
videos
(Twitter, Vine, and Instagram
Video apps)
TODAY:
MOBILE ADS
ARE SERVED
TO 50% OF
SMARTPHONE
SUBSCRIBERS
50%
of a smartphone
subscriber’s daily
mobile data volume is
generated by ads
2%
1 in 20 are served
video ads
of consumers believe
that ads do not count
AGAINST their quota59%
HALF OF THE TOP TEN
HEALTH APPS ARE
FITNESS APPS
* Fitness tracking apps require
higher data volume when in use
because they are constantly
updating the user’s status
*This accounts for 1.5% of a
user’s mobile data usage
*In 2013 no mobile games
required video to be sent
over the mobile network
*Newer games have embedded
video and use more data
50%
of mobile
network
data is
driven by
media players
49%
7%
19%
4%
20%
even though the ads do,
in fact, count against
their quota
HOW LONG DOES IT TAKE FOR A USER TO ABANDON A MOBILE WEBSITE?
70%
35%
FUN FACTS
HOW MOBILE SUBSCRIBERS USE DATA
MOBILE ADS USE DATA
FINANCE
8AM
NEWS & BLOGS
8AM, 12PM, & 5pm
DATING
10PM
ADULT
12AM
FITNESS
6PM
SOCIAL
7-10PM
VIDEOS
8AM, 12 PM,
5pm, & 8PM
WEATHER
8AM
SHOPPING
9AM OR 8PM
PEAK TIMES FOR CONTENT ON MOBILE
MOBILE HEALTH APPS ARE GROWING IN POPULARITY
1 IN 10 PLAY NETWORK-CONNECTED GAMES
SMARTPHONE MEDIA PLAYER USES THE MOST DATA
BUT SMARTPHONE USERS STILL AREN’T SATISFIED
USAGE
TRENDS
USAGE
TRENDS
48%
SPEED IS INCREASING ON THE MOBILE WEB
A Day in the Life of the Modern Smartphone UserA Day in the Life of the Modern Smartphone User
Source:
Citrix Mobile Analytics Report January 2014.
For more info:
www.citrix.com/products/bytemobile/
IN 2013...
50%
of web pages
loaded in 8
seconds
or less
IN 2014...
50%
of web pages
loaded in 5
seconds
or less
3 seconds faster THAN IN 2013
8 5
blame the mobile operator
when a video stalls
57%
33%
5 sec.
to load
10 sec.
to load
20 sec.
to load
33%
54%
68%