Ladies First Geneva

1. Ladies First - HubFlux 2016
2. A new hope 2
3. The empire strikes back 3
4. The return of the Jedi 4 Everything is new Failure is an event Digital is an excuse
5. The force awakens 5 Communication officer Copywriter Communication consultant Creative director Blogger Mother Digital strategies director Start-upper Project manager Board member Brand architect Social media specialist Speaker Lecturer Digital transformation consultant Employer branding expert Columnist Digital woman Advisory board member Digital activist Strategic sparring partner Mentor
6. 1 7 e n t r e p r e n e u r

Notes de l'éditeur

I would like to share a little story with you… a 20 minute long story that nobody else can tell. My Story. (click)
I was born in the middle of the seventies in the sunny part of Western Switzerland, in Valais. I grew up as a happy little girl… till the age of 7 (click). In 1982, my family moved to Vienna, Austria (Click). And so did I. I started a new school, with new friends, in a new place, learning a new culture and a new language. And I managed to be happy again (click) Till the age of 9. Then I moved to Zurich (Click). Same scenario, same consequences, but new things learned. And happy again, again (click). At 12, we went to Geneva (Click), I was well trained, no surprises, less things learned. (click) In 1996, I faced my first big failure: I was definitively excluded from all (click) economic faculties of Switzerland. So, I had to find a plan B… I did a bachelor’s degree in marketing and communication, and was pretty successful, as an employee first, then, as a freelancer, starting as a junior copywriter till a global communication consultant. But, I was already focused on something else than my career (click)…after a happy marriage, 3 artificial inseminations, and two in vitro fertilization, in 2005, finally (click) I became a proud mother of (click) twins. And the queen of logistics. Till 2008. Everything I had built, my family, my new job as a creative director completely disintegrated. If I might had thought that HEC was a failure, I discovered then what a personal Tchernobyl could look like…
I started a new chapter as a divorced and unemployed woman, using this « freetime » to improve my digital skills and knowledge and become more digitally educated each day. In 2009, I joined a digital agency as a digital strategies director, but I needed more space and flexibility. So, in 2010, I founded Blackswan, a brand management agency and began to blog seriously… in 2011, I started as a columnist for Bilan, writing about human and digital’s interactions… New places, new networks, new events, new positioning, all resulted in the creation of an in-demand speaker and lecturer. I was invited to give conferences on various topics and had the opportunity to share my knowledge with students. I even went back to HEC, but as a special guest… My reputation led to a consultancy role for one of the industries’ leaders: BOBST. During 18 months, I practiced my digital transformation competencies and met people coming from HR, IT, Business, Marketing, BI… This new step helped me to reach out to new networks, to be perceived as a digital transformation consultant, far away from my communication background. In order to complete the mission, I created new links with board members, and joined a board members academy (click). Having now developed into a digital woman, I was nominated for the Digital woman of the year award in 2015, and launched a partnership with (click) Paris’ Digital woman day. So I created a swiss delegation of digital women, which allowed me to start new links with the academical world, between others… and a new blog for (click) le temps, dedicated to swiss digital women. I was invited by our national radio (click) to talk about digital transformation and about women in digital (this two avenues, being a consultant AND being a woman, allow me to play both sides)… I became a member of the committee of the swiss circle of female board members, a member of the committee of the swiss association of data centers, and a member of an advisory board, until I finally reached my goal (click) to be selected as a member of a board of directors… and this is just the first part of my life, the first part of my story. The only part I can share with you now… This, and 3 facts I’ve learned during my first 41 years…
The only thing that never changes is that everything changes… so be prepared and train yourself for small changes to be able to face the big ones.
Failure is not a persona, it’s a momentum. And those momentums are the best opportunities to reconsider life, priorities and to find out and test your own limits. If you have some.
Digital is a tool, not the meaning… if I had been born in the 18th century, I would surely have been a pioneering ambassador for steam, and probably electricity in the 19th… When you have to survive, you take the easiest weapon to use.
I think that if I feel so comfortable today talking about digital transformation with institutions and companies, it’s because I’ve done my own transformations… and digital, was just one of them…
Over the past two decades, they have called me Communication officer, copywriter, consultant, creative director, blogger, mother, digital strategies director……. But these are just things I’ve done, not what I am. Because, since day one,
I am Aline Isoz, entrepreneur.

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