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Social Media For Business V.21.12.2011

The rules of promoting your business have changed – Big 5 Social Media Networks Facebook, Twitter, LinkedIn, Google+ & BBM Marketing are here to stay helping you utilizing Social Media for Business.

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Social Media For Business V.21.12.2011

  1. 1. Social Media for Business 21st December 2011
  2. 2. Social Media Club BahrainSocial Media Club connects media makers fromaround the world to promote media literacy,industry standards, ethical behavior and toshare the lessons they have learned.Bahrain Chapter was founded on 23rd July2011, where innovators from Bahrain will meetfor monthly events to share, engage andcollaborate with the community on theissues of social media and technology.socialmediaclub.org
  3. 3. What is Social Media?Social Media refers to the use of web-basedand mobile technologies to turncommunication into an interactive dialogue.It takes on many different forms includingmagazines, Internet forums, weblogs, socialblogs, micro blogging, wikis, podcasts,photographs or pictures, video, ratingand social bookmarking.socialmediaclub.org
  4. 4. Social Media Landscapesocialmediaclub.org
  5. 5. Social Media Networks +1300 Social Media Networks Globalsocialmediaclub.org
  6. 6. Big 5 Social Media Networks Stats +798 million users +31 million users Dec. 2011 Dec. 2011 +316,000 users Dec. 2011 +129 million users +200 million users Dec. 2011 Dec. 2011 +79,000 users +40,000 users Dec. 2011 Dec. 2011 +55 million users Sep. 2011 +170,000 users Dec. 2011socialmediaclub.org
  7. 7. Bahrain Users Stats @ Facebook
  8. 8. The No.1s on Social Media Networkssocialmediaclub.org
  9. 9. Why Social Media ?The rules of promoting your business have changed.Facebook Marketing and Twitter Marketing are here to stay.With the advent of Social Media everything has changed. Anonline community of Twitter or Facebook users can make orbreak your business with their Smartphones. Your company orservice may be getting hundreds or thousands of good or badreviews on the new mobile sites, either building up yourreputation or tearing it down without you even knowing it.Are you taking advantage of the new Social Media, which is inmany ways free or much less expensive than traditionaladvertising methods?socialmediaclub.org
  10. 10. Social Media for Business Social Media Does Not Work For Business… Without The Practical Knowledge, Technology, Tools And Know-How. “David Bullock, Co-Author - Barack2.0”socialmediaclub.org
  11. 11. Social Media Strategy Your Brand Engagement Brand Loyalty Brand Personality Product Insights Customer Service Service Feedback Your Target Social Media Strategy EARNS ONLINE and OFFLINE Coveragesocialmediaclub.org
  12. 12. Social Media for Business When making purchase decisions, would you trust a friend, or an advert.?socialmediaclub.org
  13. 13. What should I pay attention to? Fans: The size, reach, and growth of fans on your page Engagement: Fans interacting, engaging with your content, sharing, people talking about Community: Managing community, response rate, key influencers, who your core fans are Competition: See all of this in context to what others are doingsocialmediaclub.org
  14. 14. What to do ?  Have a mix of content and include Diverse Content photos, videos along with your status updates and links  Pay attention to your most Engaging Content engaging content and replicate Call to Action  Don’t be afraid to ask your fans to like or to take action  Simple, Clear Less is more, keep messages Messages simple, concise and clear More and more people ignore One-way-communicationsocialmediaclub.org
  15. 15. Social Media MarketingSocial Media Marketing must be approached verydifferent than traditional marketing.You are not selling your business; you are creatingrelationships through communities. If people feel youare part of their community, they will support you andrecommend you to their friends.It is truly word-of-mouth marketing at its best.socialmediaclub.org
  16. 16. Social Media MarketingWith first-rate internet marketing and clever social mediayour brand can become a global phenomenon. Understandthe tools, use them effectively and be smart. Be a leader andget the success you deserve.socialmediaclub.org
  17. 17. The Social Media PrinciplesBe Human: Don’t Just Be Human, Be YourselfBe Aware: Don’t Just Be Aware, Be SmartBe Honest: Don’t Just Be Honest, Have IntegrityBe Respectful: Don’t Just Be Respectful, Live by theGolden RuleBe a Participant: Don’t Just Be a Participant, ContributeValueBe Open: Don’t Just Be Open, Be an Agent of ChangeBe Courageous: Don’t Just Be Courageous, Be Willing to Failsocialmediaclub.org
  18. 18. Social MediaSocial Media is tearing down the walls that keep usapart and changing the rules that have kept us frombeing human inside our companies.Success in this next era, the network age, the socialage, the knowledge age requires you to change youreverything: Attitude, Perspective, Philosophy,Understanding, & Skillset.Chris Heuer,Chairman & Co-Founder – Social Media Clubsocialmediaclub.org
  19. 19. Thank You Ali SABKAR President | Social Media Club Bahrain Ali.Sabkar@SMCBahrain.org BBM Pin:258888BF Twitter.com/SMCBahrain facebook.com/SocialMediaClubBahrain facebook.com/groups/SocialMediaClubBahrainsocialmediaclub.org
  20. 20. If you get it, share it