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Summary of 1st
Article
Four Supply Chain Companies that Excel at Social Media
The first articles tells about the four supply chain companies which are doing
exceptionally well at social media as they instantly post fresh and quality content
on their social media accounts.
The article says that if a company comes on social media then it has more chances
of growth as many of its customers are on social media where they can always be
updated and the research shows that 79% of adults in U.S use social media each
day. And because of modern and technological era of social media even a smaller
company can give a well-established company a tough competition.
So this articles talks about those companies which are working exceptionally well
in their supply chains at social media and the names and the reasons are described
below.
The first company is CERASIS which is a top freight logistics company and
truckload freight broker and they are working extremely well at social media
because of instant updating of fresh and quality material on their website as they
also put informative and engaging content on all across the major social networks.
The second company about which the articles tells is KINAXIS which are giving
latest and updated solutions of supply chain management to its customers in a
variety of discrete manufacturing industries and they are active on social media
such as twitter, google+ and LinkedIn. And then there comes TRANSPLACE
which are provider of transport management service. Last but not the least the
article talks about UPS LONGITUDES which is a shipping company and have a
blog which tells about the trade to transportation and ecommerce to emerging
markets. Longitudes deals in blog and United Parcel Service deals in shipping as
they both have different primary accounts.
Articles also discuss about the commonalities of success of these companies. With
the help of consistent and fresh updating will show you more active and more you
are active, there is a greater chance to outreach new potential customers. Search
engines help your marketing efforts reap the benefits of better ranking as a result.
Engaging readers by letting them commenting on your posts and replying them
would help the company to grow. Posting anything just for the sake of posting is
not a good social media strategy. Content on the social media should be very
informative, precise and to the point. Posts just for the sake of posts would not
help your company to grow. To find new customers, companies are working on
their social media pages and reap the benefits of consistent, quality content
marketing.
Summary of 2nd
Article
Supply Chain Management and Textile Industry of Pakistan
When there is a technology advancement in the country, logistics and supply
chain factors become more competitive for these countries. As supply chain
management is the step by step process of product which includes planning and
then take in raw material process to the development of the product and then
providing that product to the consumer. And the purpose of Supply chain
management for the companies should be to reduce the lead time and cost of the
product.
In textile and apparel industry main issue comes on the basis of profitability is
lead time because more the companies have shorter lead time the more they are
going to be profitable as it is the main driving force for the companies. Supply
chain comprises of different information which includes the information of: raw
material, demand of the product, planning and management of logistics,
availability of proper warehouses to store goods, availability of better and cost
effective mediums of transportation and highly efficient planning and controlling
of ports and shipments. As these all are major parts of supply chain by which a
company can make sure that they are effective in lead time and costs.
If we talk about the fashion brands like LEVIS, GAP, CK and DIOR which
sought their manufacturing from the countries of ASIA. If we take a look on
fashion lifecycle of these brands their lifecycle only consist of mainly once or
twice the year. But now days, in this fashion market lead times are shrinking day
by day as many of the fashion retailers or other companies are working hard to get
there SCM effective as many companies have gone to the top of the competition
because of Supply chain management and have become the market leader. As
these companies wanted to add value to their customers.
By the change in time and change in consumer’s perception and lifestyle
companies like ZARA came into being whose fashion lifecycle time are not likely
other brands but ZARA fashion lifecycle consist of every 2 week as they change
their articles every 2 weeks and their shelves are refreshed.
ZARA have become one of fast fashion brand as a trendsetter and a market leader
by specializing in shorter lead time, stock replenishment and low cost prices to its
customer by working on their Supply Chain Management. Other brands like
H&M, GAP, LEVIS, However ZARA has come up with deep and shallow
strategy which includes large number of design with low quantity to give their
customers more choices by changing their articles every 2 weeks and thus this
helped ZARA to increase their sales and footfall of the stores.
So now there comes a question that could Pakistan meet the present and future
lead time demand and price of western markets?
Unfortunately, at first Pakistan textile industry was weak and was never prepared
for these scenarios and some of the important issues with Pakistan discussed in
this article is listed below:
 Pakistan has weak production and inventory planning systems
 Illiterate human force is working in the factories and there is no concept
for lead time production
 There is no proper planning for short run orders situations , and also no
Enterprise Resource Planning System which will lead to high costs and
late deliveries
 Warehouse management is also an issue
 Roads play the major role in the infrastructure part as it is the element of
SCM. Roads infrastructure is gaining attention of the government as they
are going in betterment but Railway logistics infrastructure is not so good
which further increases the lead time.
 Maritime situation is also alarming, as there is no technological
advancements in ships. The available terminals have less capacity and
infrastructure to cope with the incoming containers and result is the lying
of containers in port for days on trucks. Again, increasing the customer
response time and increasing costs. This article also states that “Pakistan
has no deep sea container terminal to handle large vessels. International
Shipping companies are frequently changing their vessels to bigger-size
vessels, which could accommodate large volumes of containers.
Unfortunately these bigger vessels could not serve current Pakistani ports.
This increases the maritime cost and time”.
Because of these issues Pakistan industry is losing its competitiveness in
international western and other markets. Buyers are getting low quality which can
be very critical that these buyers can be quitting working with Pakistan suppliers
and manufacturers as they neither can meet the timeline nor they could produce
low cost products.
Regardless of having cutting edge machinery and access to capital, Pakistani
material industry is constrained to always make and fare crude, non-occasional
and low esteem material items where high capital is required to fabricate at to a
great degree less edges. In this way, there is a decreased in competitiveness in the
local market.
For Pakistani suppliers and manufacturers they should now be focusing more on
supply chain management to cope up with issues like lead time and high costs and
can help Pakistan to enter in the arena of high value textile markets. Besides,
industrial survival strategies initiated by Pakistani government could then only be
effective and fruitful.
Original Articles:
Article 2
Supply Chain Management and Textile Industry of Pakistan
In a world where there is no restriction on technology transfer, the area of
logistics and supply chain management becomes the key competitive factor in
global manufacturing business. The war to optimize the supply chain in
enterprises is being fought nowadays between global companies and regions. New
and latest technology gadgets are used for this purpose. Supply Chain
Management (SCM) is the coordinated set of techniques to plan and execute all
steps in the global network used to acquire raw materials from vendors, transform
them into finished goods, and deliver both goods and services to customers. It
includes chain-wide information sharing, planning, resource synchronization and
global performance measurements.
The overall objective of the SCM is to reduce the lead time and cost of the product.
In saturated markets, like textiles, the issue of lead time is of great importance. It is
the main driving factor for business profitability.
The elements of the Supply Chain Management includes informational sharing of
demand, efficient planning and management of logistics, transportation of raw
materials, availability of better infrastructure of roads and railways, availability of
proper warehouses to store goods, inventory planning and controlling for optimized
solutions, availability of enhanced maritime physical infrastructure, highly efficient
planning and controlling of ports and shipments.
These all elements contribute to lower the lead time of the value chain and also the
associated cost.
International companies in all trades are spending a lot of resources to enhance the
SCM of their firms. They are spending millions to enhance SCM in order to become
competitive in the market. The company which has the best SCM capabilities has
the leading competitive advantage in the market.
Now talking about the world trends in textile and fashion business, the reality is
that the lead time is shrinking day by day.
There are a lot of textile fashion brands like LEVIS, CK, GAP, DIOR, M&S, etc
which sought manufacturing of its products from countries like Pakistan, India,
Bangladesh and China. The fashion cycles of these brands are mainly once or twice
per year. Making it possible to some extent for Pakistani market to respond to their
lead time.
Until a decade before a young Spanish brand ZARA appeared in European markets.
ZARA entered into market with an aim to reduce the fashion cycle and cover a
mass market by highly reducing the cost. Nowadays ZARA’s fashion cycle
accounts for 2 weeks. Meaning that after 2 weeks the product and fashion changes
from the shelves and new fashion is introduced.
ZARA created a culture of fashion consciousness among greater masses as prices
are affordable to ordinary people. It has given a trend that everybody liked to
change fashion quickly as long as it is available cheap.
Looking into this change, other volume selling brands like H&M, M&S, Levis, CK,
Nike also began to race with ZARA’s ideology to provide short fashion cycle at
reduce costs. Thus a war of lead time and price is started. This is the real post quota
scenario to which many manufacturing countries and industries previously
equipped themselves.
But the question is who bear all the burden of this fashion consciousness behavior
of western market. Obviously, the manufacturers and suppliers.
This created a new and advanced demand and supply market. A market where each
key player has collaborative efforts with its suppliers and share each and every
consumer market information and risks. The supplier has access to state of the art
planning systems, manufacturing systems and SCM which provide confidence to
the buyer and compels him to have long term buying contracts.
Could
Pakistan meet the present and future lead time demand and price of western markets?
Unfortunately, Pakistani textile industry was not and never prepared for this
scenario. Following important issues are worth mentioning in this case;
Despite of having latest computerized manufacturing machines; there is no
production and inventory planning systems available.
Talking of the human factor, majority of the industrial planning is done by illiterate
and less educated persons holding the position of manager, mainly due to presumed
cost saving reasons by executives. Even in the available educational institutions
related to industry and textile, less emphasis is given to SCM issue on practical
grounds.
This arising fashion situation in western markets created frequently changing short
run orders. This has lot of impact and burden on plannings. If there are not any
qualified and well educated managers and no proper planning systems (ERP
systems), the result will be high cost of operation and late deliveries.
The stake of warehousing is also at alarming level. Not talking of quality
deterioration, these warehouses are also a sink of resources. Inventory level
planning is also an issue here.
The available roads infrastructure is a major element of SCM. Pakistani
government has spent a lot of money in improving this infrastructure and is
continuously upgrading the roads and highways which is a better sign for the SCM
of textile value chain. Railway logistic infrastructure is not so better in this regard
with lot of delays in operation and transportation.
The situation of maritime is also alarming. With few and old flag ship carriers;
majority of the export is dependent on foreign ships. The stake of operational
capabilities at harbors is quite poor with containers lying for days and days before
they are transported to concerned ships. The available terminals have less capacity
and infrastructure to cope with the incoming containers and result is the lying of
containers in port for days on trucks. Again increasing the customer response time
and increasing costs. Todate
Pakistan has no deep sea container terminal to handle large vessels. International Shipping
companies are frequently changing their vessels to bigger-size vessels,which could accommodate
large volumes of containers. Unfortunately these bigger vessels could not serve current Pakistani
ports. This increases the maritime cost and time.
With all of the above factors, Pakistani textile industry is loosing its
competitiveness in international market. The buyers are getting a response of low
service quality thus reducing their confidence to do business with Pakistani
industry. In this stage Pakistani industry could neither meet the lead time demand
of highly profitable textile and fashion products nor could meet the low price
expectation of western markets.
Under these circumstances, the western buyers hesitate to have its high value
product manufactured and share market risk with Pakistani manufacturers and
exporters.
Despite of having state of the art machineries and access to capital, Pakistani textile
industry is compelled to constantly manufacture and export raw, non seasonal and
low value textile products where high capital is required to manufacture at
extremely less margins. Thus reducing overall competitiveness in the region.
Supply Chain Management should be the key focus to enhance competitiveness of
existing Pakistani textile industry and can help
Pakistan to enter in the arena of high value textile markets. Besides, industrial survival strategies
initiated by Pakistani government could then only be effective and fruitful
Original Articles:
Article 1
Four Supply Chain Companies that Excel at Social Media
by Kate Lee | Mar 24, 2016 | Blog, Marketing, Social Media, Supply
Chain | 0 comments
social-media
These four supply chain companies constantly postfresh, quality
content to their social media accounts.
When it excels at social media, a company’s opportunity for growth is
as vast as the web itself. Today, even small businesses can compete
shoulder to shoulder with their biggest competitors if leveraging
social media properly.
It is estimated that for every 5 minutes people spend online, 1 minute
of that is spent on some kind of social media network. And most of
your customers are on social media — statistics indicate that more
than 79% of adults in the U.S. use social media each day. As the
popularity of sites like Facebook, Twitter, Instagram, and company
blogs continues to grow, it is vital to utilize these tools to your own
marketing advantage.
When you think of social media masters, you may not think of
companies in the supply chain industry. But there are a few excellent
examples, and much can be learned from what they do. Here are four
supply chain companies that excel at social media and the reasons
why they stand out above the crowd:
1) Cerasis
Cerasis, a top freight logistics company and truckload freight broker,
excels at social media because their content is fresh, posted daily, and
of high quality. Simply put, they create engaging, informative content
and are consistently active across all of the major social networks.
2) Kinaxis
Kinaxis, a global company offering advanced supply chain
management systems to customers in a variety of discrete
manufacturing industries, offers in-depth blog posts and is
consistently active in social media channels such as Twitter, Google+,
and LinkedIn.
3) Transplace
Transplace, a provider of transportation management services, posts
informative articles and incites topics of conversation on Twitter
several times per day. The company is active across all social media
platforms, including their own YouTube channel.
4) UPS Longitudes
Longitudes is a blog with insights on the trends reshaping the global
economy by United Parcel Service, a global leader in shipping. The
blog also engages true thought leaders on topics ranging from trade to
transportation and ecommerce to emerging markets. Posts are
consistently new, innovative, and informative. Longitudes also has its
own social media accounts, separate from UPS’s primary accounts,
which distribute the blog’s content and engage in related discussions.
Why do these four supply chain companies excel at social media?
Here are three commonalities that help these businesses rise above the
rest:
Consistent daily posts and content
Having consistent, reliable, fresh social media posts is essential. The
more active you are, the greater your outreach to potential new
customers.
Think of it this way: search engines pick up on social media activities
— like when someone shares content from your website on Twitter or
Facebook, forexample. Search engines use this to weigh the
relevancy and validity of your website and your company. So, fresh
daily or weekly content gives people a chance to read and share every
time you publish a blog post, ebook, buying guide, case study,
testimonial, and other interesting content to your social media
accounts. Your marketing efforts reap the benefits of better search
engine rankings as a result.
Engaging readers
You want readers to connectand engage with your social media posts.
Every time they leave a comment or share or like a post, your social
media presence — and your digital footprint — grows.
Quality content
Posting anything just for the sake of posting is not a good social
media strategy. Content that is boring and basic will not help your
business grow. Content needs to capture the interest of readers and
engage them to read, share, and follow your business. Posts should be
timely and relevant. This is what builds your following and your
brand and generates new customers.
With social media you can find new customers and fans, connect with
existing customers who can help spread the word about how great
your productor service is, and drive more traffic to your website,
which creates new avenues into the digital realm of marketing,
company branding, and lead generation. The most successful
companies today work daily to improve their social media content and
reap the benefits of consistent, quality content marketing.
Summary of 3rd
Article
Supply Chain Management of Textile
Industry: A Case Study on Bangladesh
This article talks about the Supply Chain Management of Bangladesh Apparel
industry
The textile industry is an important segment in Bangladesh’s manufacturing
industry, play a critical role in its economic development. The textile sector fulfils
almost cent percent domestic demand apart from the fulfilling the external
demand of clothing and apparels to a large extent in Bangladesh. The Textile
industry is a long chain including raw materials production, complement
production, clothing production and so on.
There is no limitation on innovation move in the present world, the zone of
production network administration gets to be one of the key aggressive battled
these days between worldwide organizations and districts.
New and most recent innovation devices are utilized for this reason. Supply Chain
Management is the organized arrangement of strategies to arrange and execute all
means in the worldwide system used to get crude materials from merchants,
change them into completed products, and convey both merchandise and ventures
to clients. It incorporates expansive data sharing, arranging, asset synchronization
and worldwide execution estimations. The material area satisfies nearly penny
percent residential request separated from the satisfying the outer request of our
garments and array to an expansive degree in Bangladesh. In 2010-11 from
material and apparel trade gaining is over USD $17.9 billion. Bangladesh’s textile
industry can be divided into three main categories: public sector; handloom
sector; and the organized private sector.
 Private sector is fastest growing sector
 Handloom sector provides large number of employment rate
The clients are the fundamental center of the chain since the basic role of the
presence of any production network is to fulfill client needs. Throughout time, the
most impressive advantages to business with advanced Supply chain abilities will
be profoundly enhanced client responsiveness, created client administration and
fulfillment, expanded adaptability for changing economic situations, enhanced
client maintenance and more compelling promoting. A supply chain is the chain
of the procedure which is incorporated their offices, capacities and exercises that
are included in creating and conveying an item from providers to clients.
Global Textile Industry Scenario
The current scenario of textile industry of different countries, including Pakistan,
India, Vietnam, Taiwan, Thailand, China as well as Bangladesh, has been
demonstrated in this section.
Pakistan
Pakistani textile industry was not prepared for this scenario of lead time
management. Despite of having latest computerized manufacturing machines;
there is no production and inventory planning systems available. This arising
fashion situation in western markets created frequently changing short run orders.
Inventory level planning is also an issue here. With the greater part of the above
components, Pakistani apparel industry is losing its aggressiveness in universal
market. The purchasers are getting a reaction of low administration quality
consequently diminishing their certainty to work with Pakistani industry.
Thailand
The Thai government additionally understands the significance of Supply Chain
Management idea, which is prove in the Information and Communication
Technology Policy of Thailand 2002-2007 under the sixth national key
arrangement. It is additionally demonstrated that material and apparel business is
one of the modern target we have to accentuation. They are crude material
sourcing, data administration, generation and stock, execution estimation and
association structure and obligation. Those materials must be approved by their
client before creation process can begin. Notwithstanding these, providers have
not coordinated since the item advancement prepare.
India
India Textile Industry is one of the main material enterprises on the planet.
The Indian material industry needs proficient inventory network administration.
A move is occurring from the conventional material production network to article
of clothing store network. The creator examines the changing patterns in the
material inventory network in India and the requirement for an interface amongst
material and dress for proficient store network administration in material industry.
It is fascinating to watch that while advanced innovation is quickening the pattern
towards cutting of the esteem chain' and fracture of assembling and also benefits,
present day administration practices are urging the business towards combination
of the esteem chain and improvement of an all-encompassing point of view, that
ranges from the retail clients at the teeth-end to the essential crude material
producer at the last part. Innovation progresses have empowered discontinuity and
de restriction of various stages in the esteem chain.
Taiwan
Keeping in mind the end goal to fortify the crisis reaction capacity for worldwide
market changing, a few agent proprietors in material industry have been chosen
by The Ministry of Economic Affairs. Through E-advising and joint effort,
operation base camp, and a general worldwide course of action, ventures will
upgrade the effectiveness of material worldwide coordination’s and general
intensity.
Vietnam
Vietnam's textile industry has increased significantly since normalizing
relationships with the United States in the 1990's.The textile industry is now the
second biggest exporter in Vietnam and is expected to become the biggest in near
future.
China
Particularly makers situated in created nations battle to contend in the worldwide
material industry and bit by bit are made bankrupt. Much sooner than China
opened its market, other creating nations exhibited comparable intensity and
undermined makers in created markets. China's position in the material business
is to a great degree solid and without a doubt leads the worldwide creation.
During the financial crisis, while the overall decrease in Chinese exports
amounted around 15%, the textile industry felt only partially the downturn effects.
In the first 10 months of 2010, China exported more than US$ 62 billion dollars in
textile, a rise of 29% comparatively to the same period in 2009.There are cities,
like Changshu City and Dongguan City, which concentrate a high number of
textile enterprises.
Bangladesh
An immense 78 percent of the nation's fare profit originate from materials and
clothing, as indicated by the most recent figures accessible. Bangladesh trades its
clothing items worth about $5 billion every year to the United States, European
Union, Canada and different nations of the world. Real items sent out from
Bangladesh incorporate polyester fiber textures, man-made fiber blended textures,
PV textures, gooey fiber textures and man-made spun yarns. Significant pieces of
clothing sent out incorporate sewed and woven shirts and pullovers, trousers,
skirts, shorts, coats, sweaters and sportswear, among other mold attire.
The textile industry is divided into 4 categories:
 Yarning
 Fabrication
 Dyeing
 Garment
In conclusion, a little article of clothing industry outsource merchandise for the
last item for client as opposed to creating them in-house and it is provided by the
outer provider. The general goal of the store network administration is to decrease
the lead time and cost of the item. The components of the Supply Chain
Management incorporates educational sharing of interest, productive arranging
and administration of coordination, transportation of crude materials, accessibility
of better framework of streets and railroads, accessibility of appropriate
distribution centers to store merchandise, stock arranging and controlling for
streamlined arrangements, accessibility of upgraded oceanic physical foundation,
exceedingly proficient arranging and controlling of ports and shipments.
Material industry is a long chain including crude materials creation, supplement
generation, attire creation etc. So it truly bodes well to apply store network
administration to Textile Industry. Production network Management in Textile
Industry is another idea, as well as the shortcoming.
Methodology
Extensive SCM of textile industry research papers of academicians and
practitioners are evolved from renowned international journals, namely
PROQUEST, EMERALD, EBSCO, IEEE, ACM, JSTOR, Science Direct, etc.
Conclusion
This research would create further pathways to accomplish substantial research on
other manufacturing industries based on local and international perspectives.
Summary of 4th
Article
Measuring Supply Chain Using SCOR Model in
Palm Oil Downstream Industry: A Review
PALM oil industry has the high complexity of the business
chain. These industries consist of many businesses along the supply chain
involving plantations, millings, refineries, and oleochemicals. Supply chain
performance measurement can be done by mapping the business activities
between suppliers, manufacture and customers. Currently, most research on
supply chains in palm oil sector is developing models for designing supply chain
networks for local and international markets. Stakeholders are difficult to map the
palm oil industry because the sequencing of relationship among entities in supply
chain process becomes one of the critical barriers in achieving the supply chain
integration.
There are several methods for measuring supply chain performance. The research
found that the supply chain strategy was used for different constructs for different
country because the manager has different perceptions and cultures on how to
arrange a strategy for its organization. Previous studies have shown that different
industry may also have a different effect on supply chain management practices.
The relationship between the members of a supply chain becomes one of the
important barriers in achieving the supply chain integration.
Process Mapping in Palm Oil Supply Chain
Stage One: Understanding Business Process
Handle mapping will be produced concentrating on contextual investigation
approach on the Malaysian Palm Oil industry. Understanding the primary stage is
utilized as rules as a part of creating business prepare in palm oil industry from
upstream to downstream. The on-screen characters in the Malaysian palm oil
industry include open, private part and free smallholders. New natural product
bundle is the fundamental item in palm oil ranch which it will be conveyed to the
processing procedure. Processing procedure can be expounded to end up a few
items, for example, Crude Palm Oil, Kernel, Empty Bunch, Shell and Fiber. In the
downstream segment, the yield of oil palm from the processing procedure is later
taken for handling enterprises. Palm Kernel is handled by smashing industry to
deliver Crude Palm Kernel Oil and different repercussions, for example, Palm
Kernel Cake can be specifically sold as creature bolster. The yield of oil, for
example, CPO and CPKO are prepared in the refining business to deliver Refined
Bleached and Deodorized Palm Oil. Not all CPO items were delivered by
refineries, but rather a portion of them through the fractionation forms that create
Crude Palm Olein and Crude Palm Stearin. Malaysia is focusing on the global
market, as well as palm oil subordinate items are exchanged the nearby market to
empower neighborhood industry.
Stage Two: Developing Supply Chain Structure
Another facility of shipping on logistic infrastructure is ocean transportation that
is used to activity of export and import. Shipping uses other transportations such
as air and rail on the palm oil industry in Malaysia just a few cases. These
transportations are ignored within the process mapping.
Stage Three: Data Collection of Supply Chain
Elements on business handle in palm oil industry including ranches, millings,
crushings, refineries, oleochemicals, and conveyance to the market. Private homes
have the most elevated land zone in Malaysia around 62 %. At that point, a few
quantities of ventures in Malaysia are 429 millings, 46 crushings, 54 refineries,
and 17 oleochemicals.
Stage Four: Developing Whole Chain into a Map
The data of the entire operation drafted into a map after the mapping structure of
the business processes is done.
Stage Five: Identify Issue and Competitiveness
All states planted palm oil trees while the quantity of palm oil downstream
businesses in Malaysia is still restricted. Malaysia sent out more palm oil to a few
nations that could change oil into completed merchandise to retail organizations.
Later on, downstream industry in Malaysia can contend in the worldwide market
since businesses of palm oil subsidiary items have been grouped into particular
item and deliver into conclusive items. As known, Malaysia has a considerable
measure of item cooking oil flowing in the market that originates from different
sources than oil palm.
MEASURING SUPPLY CHAIN PERFORMANCE
All elements inside the association will be pushed to actualize proceeds with
change into a production network quality that started from outline to assembling,
then plant to retailers and to convey to end clients. Estimation of the inventory
network utilizing TQM plans to gauge, break down and enhance the objective of
the business procedure in frame items, administrations, and procedures by making
esteem for clients. TQM in store network considers its application, all things
considered. This strategy measure the general budgetary estimation of inventory
network execution in an organization. EVA ought to account the capital markets,
which shareholders and in addition financial specialists since it is critical to
legitimize interests in store network administration with the organization esteem.
Inventory network Operations Reference was worked by the Supply Chain
Council as a device to analyze the business exercises in production network
administration. In light of research in oil delivering organization in Iran, SCOR
models can reengineering and enhance the viability of production network that
incorporates business prepare, measurements, best practices and innovation.

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Four Supply Chain Companies Exceling on Social Media

  • 1. Summary of 1st Article Four Supply Chain Companies that Excel at Social Media The first articles tells about the four supply chain companies which are doing exceptionally well at social media as they instantly post fresh and quality content on their social media accounts. The article says that if a company comes on social media then it has more chances of growth as many of its customers are on social media where they can always be updated and the research shows that 79% of adults in U.S use social media each day. And because of modern and technological era of social media even a smaller company can give a well-established company a tough competition. So this articles talks about those companies which are working exceptionally well in their supply chains at social media and the names and the reasons are described below. The first company is CERASIS which is a top freight logistics company and truckload freight broker and they are working extremely well at social media because of instant updating of fresh and quality material on their website as they also put informative and engaging content on all across the major social networks. The second company about which the articles tells is KINAXIS which are giving latest and updated solutions of supply chain management to its customers in a variety of discrete manufacturing industries and they are active on social media such as twitter, google+ and LinkedIn. And then there comes TRANSPLACE which are provider of transport management service. Last but not the least the article talks about UPS LONGITUDES which is a shipping company and have a blog which tells about the trade to transportation and ecommerce to emerging markets. Longitudes deals in blog and United Parcel Service deals in shipping as they both have different primary accounts. Articles also discuss about the commonalities of success of these companies. With the help of consistent and fresh updating will show you more active and more you are active, there is a greater chance to outreach new potential customers. Search engines help your marketing efforts reap the benefits of better ranking as a result. Engaging readers by letting them commenting on your posts and replying them would help the company to grow. Posting anything just for the sake of posting is
  • 2. not a good social media strategy. Content on the social media should be very informative, precise and to the point. Posts just for the sake of posts would not help your company to grow. To find new customers, companies are working on their social media pages and reap the benefits of consistent, quality content marketing.
  • 3. Summary of 2nd Article Supply Chain Management and Textile Industry of Pakistan When there is a technology advancement in the country, logistics and supply chain factors become more competitive for these countries. As supply chain management is the step by step process of product which includes planning and then take in raw material process to the development of the product and then providing that product to the consumer. And the purpose of Supply chain management for the companies should be to reduce the lead time and cost of the product. In textile and apparel industry main issue comes on the basis of profitability is lead time because more the companies have shorter lead time the more they are going to be profitable as it is the main driving force for the companies. Supply chain comprises of different information which includes the information of: raw material, demand of the product, planning and management of logistics, availability of proper warehouses to store goods, availability of better and cost effective mediums of transportation and highly efficient planning and controlling of ports and shipments. As these all are major parts of supply chain by which a company can make sure that they are effective in lead time and costs. If we talk about the fashion brands like LEVIS, GAP, CK and DIOR which sought their manufacturing from the countries of ASIA. If we take a look on fashion lifecycle of these brands their lifecycle only consist of mainly once or twice the year. But now days, in this fashion market lead times are shrinking day by day as many of the fashion retailers or other companies are working hard to get there SCM effective as many companies have gone to the top of the competition because of Supply chain management and have become the market leader. As these companies wanted to add value to their customers. By the change in time and change in consumer’s perception and lifestyle companies like ZARA came into being whose fashion lifecycle time are not likely other brands but ZARA fashion lifecycle consist of every 2 week as they change their articles every 2 weeks and their shelves are refreshed. ZARA have become one of fast fashion brand as a trendsetter and a market leader by specializing in shorter lead time, stock replenishment and low cost prices to its customer by working on their Supply Chain Management. Other brands like
  • 4. H&M, GAP, LEVIS, However ZARA has come up with deep and shallow strategy which includes large number of design with low quantity to give their customers more choices by changing their articles every 2 weeks and thus this helped ZARA to increase their sales and footfall of the stores. So now there comes a question that could Pakistan meet the present and future lead time demand and price of western markets? Unfortunately, at first Pakistan textile industry was weak and was never prepared for these scenarios and some of the important issues with Pakistan discussed in this article is listed below:  Pakistan has weak production and inventory planning systems  Illiterate human force is working in the factories and there is no concept for lead time production  There is no proper planning for short run orders situations , and also no Enterprise Resource Planning System which will lead to high costs and late deliveries  Warehouse management is also an issue  Roads play the major role in the infrastructure part as it is the element of SCM. Roads infrastructure is gaining attention of the government as they are going in betterment but Railway logistics infrastructure is not so good which further increases the lead time.  Maritime situation is also alarming, as there is no technological advancements in ships. The available terminals have less capacity and infrastructure to cope with the incoming containers and result is the lying of containers in port for days on trucks. Again, increasing the customer response time and increasing costs. This article also states that “Pakistan has no deep sea container terminal to handle large vessels. International Shipping companies are frequently changing their vessels to bigger-size vessels, which could accommodate large volumes of containers. Unfortunately these bigger vessels could not serve current Pakistani ports. This increases the maritime cost and time”. Because of these issues Pakistan industry is losing its competitiveness in international western and other markets. Buyers are getting low quality which can be very critical that these buyers can be quitting working with Pakistan suppliers
  • 5. and manufacturers as they neither can meet the timeline nor they could produce low cost products. Regardless of having cutting edge machinery and access to capital, Pakistani material industry is constrained to always make and fare crude, non-occasional and low esteem material items where high capital is required to fabricate at to a great degree less edges. In this way, there is a decreased in competitiveness in the local market. For Pakistani suppliers and manufacturers they should now be focusing more on supply chain management to cope up with issues like lead time and high costs and can help Pakistan to enter in the arena of high value textile markets. Besides, industrial survival strategies initiated by Pakistani government could then only be effective and fruitful.
  • 6. Original Articles: Article 2 Supply Chain Management and Textile Industry of Pakistan In a world where there is no restriction on technology transfer, the area of logistics and supply chain management becomes the key competitive factor in global manufacturing business. The war to optimize the supply chain in enterprises is being fought nowadays between global companies and regions. New and latest technology gadgets are used for this purpose. Supply Chain Management (SCM) is the coordinated set of techniques to plan and execute all steps in the global network used to acquire raw materials from vendors, transform them into finished goods, and deliver both goods and services to customers. It includes chain-wide information sharing, planning, resource synchronization and global performance measurements. The overall objective of the SCM is to reduce the lead time and cost of the product. In saturated markets, like textiles, the issue of lead time is of great importance. It is the main driving factor for business profitability. The elements of the Supply Chain Management includes informational sharing of demand, efficient planning and management of logistics, transportation of raw materials, availability of better infrastructure of roads and railways, availability of proper warehouses to store goods, inventory planning and controlling for optimized solutions, availability of enhanced maritime physical infrastructure, highly efficient planning and controlling of ports and shipments.
  • 7. These all elements contribute to lower the lead time of the value chain and also the associated cost. International companies in all trades are spending a lot of resources to enhance the SCM of their firms. They are spending millions to enhance SCM in order to become competitive in the market. The company which has the best SCM capabilities has the leading competitive advantage in the market. Now talking about the world trends in textile and fashion business, the reality is that the lead time is shrinking day by day. There are a lot of textile fashion brands like LEVIS, CK, GAP, DIOR, M&S, etc which sought manufacturing of its products from countries like Pakistan, India, Bangladesh and China. The fashion cycles of these brands are mainly once or twice per year. Making it possible to some extent for Pakistani market to respond to their lead time. Until a decade before a young Spanish brand ZARA appeared in European markets. ZARA entered into market with an aim to reduce the fashion cycle and cover a mass market by highly reducing the cost. Nowadays ZARA’s fashion cycle accounts for 2 weeks. Meaning that after 2 weeks the product and fashion changes from the shelves and new fashion is introduced. ZARA created a culture of fashion consciousness among greater masses as prices are affordable to ordinary people. It has given a trend that everybody liked to change fashion quickly as long as it is available cheap. Looking into this change, other volume selling brands like H&M, M&S, Levis, CK, Nike also began to race with ZARA’s ideology to provide short fashion cycle at reduce costs. Thus a war of lead time and price is started. This is the real post quota scenario to which many manufacturing countries and industries previously equipped themselves. But the question is who bear all the burden of this fashion consciousness behavior of western market. Obviously, the manufacturers and suppliers. This created a new and advanced demand and supply market. A market where each key player has collaborative efforts with its suppliers and share each and every consumer market information and risks. The supplier has access to state of the art planning systems, manufacturing systems and SCM which provide confidence to the buyer and compels him to have long term buying contracts. Could Pakistan meet the present and future lead time demand and price of western markets? Unfortunately, Pakistani textile industry was not and never prepared for this scenario. Following important issues are worth mentioning in this case;
  • 8. Despite of having latest computerized manufacturing machines; there is no production and inventory planning systems available. Talking of the human factor, majority of the industrial planning is done by illiterate and less educated persons holding the position of manager, mainly due to presumed cost saving reasons by executives. Even in the available educational institutions related to industry and textile, less emphasis is given to SCM issue on practical grounds. This arising fashion situation in western markets created frequently changing short run orders. This has lot of impact and burden on plannings. If there are not any qualified and well educated managers and no proper planning systems (ERP systems), the result will be high cost of operation and late deliveries. The stake of warehousing is also at alarming level. Not talking of quality deterioration, these warehouses are also a sink of resources. Inventory level planning is also an issue here. The available roads infrastructure is a major element of SCM. Pakistani government has spent a lot of money in improving this infrastructure and is continuously upgrading the roads and highways which is a better sign for the SCM of textile value chain. Railway logistic infrastructure is not so better in this regard with lot of delays in operation and transportation. The situation of maritime is also alarming. With few and old flag ship carriers; majority of the export is dependent on foreign ships. The stake of operational capabilities at harbors is quite poor with containers lying for days and days before they are transported to concerned ships. The available terminals have less capacity and infrastructure to cope with the incoming containers and result is the lying of containers in port for days on trucks. Again increasing the customer response time and increasing costs. Todate Pakistan has no deep sea container terminal to handle large vessels. International Shipping companies are frequently changing their vessels to bigger-size vessels,which could accommodate large volumes of containers. Unfortunately these bigger vessels could not serve current Pakistani ports. This increases the maritime cost and time. With all of the above factors, Pakistani textile industry is loosing its competitiveness in international market. The buyers are getting a response of low service quality thus reducing their confidence to do business with Pakistani industry. In this stage Pakistani industry could neither meet the lead time demand of highly profitable textile and fashion products nor could meet the low price expectation of western markets.
  • 9. Under these circumstances, the western buyers hesitate to have its high value product manufactured and share market risk with Pakistani manufacturers and exporters. Despite of having state of the art machineries and access to capital, Pakistani textile industry is compelled to constantly manufacture and export raw, non seasonal and low value textile products where high capital is required to manufacture at extremely less margins. Thus reducing overall competitiveness in the region. Supply Chain Management should be the key focus to enhance competitiveness of existing Pakistani textile industry and can help Pakistan to enter in the arena of high value textile markets. Besides, industrial survival strategies initiated by Pakistani government could then only be effective and fruitful
  • 10. Original Articles: Article 1 Four Supply Chain Companies that Excel at Social Media by Kate Lee | Mar 24, 2016 | Blog, Marketing, Social Media, Supply Chain | 0 comments social-media These four supply chain companies constantly postfresh, quality content to their social media accounts. When it excels at social media, a company’s opportunity for growth is as vast as the web itself. Today, even small businesses can compete shoulder to shoulder with their biggest competitors if leveraging social media properly. It is estimated that for every 5 minutes people spend online, 1 minute of that is spent on some kind of social media network. And most of your customers are on social media — statistics indicate that more than 79% of adults in the U.S. use social media each day. As the popularity of sites like Facebook, Twitter, Instagram, and company blogs continues to grow, it is vital to utilize these tools to your own marketing advantage. When you think of social media masters, you may not think of companies in the supply chain industry. But there are a few excellent examples, and much can be learned from what they do. Here are four supply chain companies that excel at social media and the reasons why they stand out above the crowd: 1) Cerasis Cerasis, a top freight logistics company and truckload freight broker, excels at social media because their content is fresh, posted daily, and of high quality. Simply put, they create engaging, informative content and are consistently active across all of the major social networks. 2) Kinaxis Kinaxis, a global company offering advanced supply chain management systems to customers in a variety of discrete manufacturing industries, offers in-depth blog posts and is
  • 11. consistently active in social media channels such as Twitter, Google+, and LinkedIn. 3) Transplace Transplace, a provider of transportation management services, posts informative articles and incites topics of conversation on Twitter several times per day. The company is active across all social media platforms, including their own YouTube channel. 4) UPS Longitudes Longitudes is a blog with insights on the trends reshaping the global economy by United Parcel Service, a global leader in shipping. The blog also engages true thought leaders on topics ranging from trade to transportation and ecommerce to emerging markets. Posts are consistently new, innovative, and informative. Longitudes also has its own social media accounts, separate from UPS’s primary accounts, which distribute the blog’s content and engage in related discussions. Why do these four supply chain companies excel at social media? Here are three commonalities that help these businesses rise above the rest: Consistent daily posts and content Having consistent, reliable, fresh social media posts is essential. The more active you are, the greater your outreach to potential new customers. Think of it this way: search engines pick up on social media activities — like when someone shares content from your website on Twitter or Facebook, forexample. Search engines use this to weigh the relevancy and validity of your website and your company. So, fresh daily or weekly content gives people a chance to read and share every time you publish a blog post, ebook, buying guide, case study, testimonial, and other interesting content to your social media accounts. Your marketing efforts reap the benefits of better search engine rankings as a result. Engaging readers You want readers to connectand engage with your social media posts. Every time they leave a comment or share or like a post, your social media presence — and your digital footprint — grows.
  • 12. Quality content Posting anything just for the sake of posting is not a good social media strategy. Content that is boring and basic will not help your business grow. Content needs to capture the interest of readers and engage them to read, share, and follow your business. Posts should be timely and relevant. This is what builds your following and your brand and generates new customers. With social media you can find new customers and fans, connect with existing customers who can help spread the word about how great your productor service is, and drive more traffic to your website, which creates new avenues into the digital realm of marketing, company branding, and lead generation. The most successful companies today work daily to improve their social media content and reap the benefits of consistent, quality content marketing.
  • 13. Summary of 3rd Article Supply Chain Management of Textile Industry: A Case Study on Bangladesh This article talks about the Supply Chain Management of Bangladesh Apparel industry The textile industry is an important segment in Bangladesh’s manufacturing industry, play a critical role in its economic development. The textile sector fulfils almost cent percent domestic demand apart from the fulfilling the external demand of clothing and apparels to a large extent in Bangladesh. The Textile industry is a long chain including raw materials production, complement production, clothing production and so on. There is no limitation on innovation move in the present world, the zone of production network administration gets to be one of the key aggressive battled these days between worldwide organizations and districts. New and most recent innovation devices are utilized for this reason. Supply Chain Management is the organized arrangement of strategies to arrange and execute all means in the worldwide system used to get crude materials from merchants, change them into completed products, and convey both merchandise and ventures to clients. It incorporates expansive data sharing, arranging, asset synchronization and worldwide execution estimations. The material area satisfies nearly penny percent residential request separated from the satisfying the outer request of our garments and array to an expansive degree in Bangladesh. In 2010-11 from material and apparel trade gaining is over USD $17.9 billion. Bangladesh’s textile industry can be divided into three main categories: public sector; handloom sector; and the organized private sector.  Private sector is fastest growing sector  Handloom sector provides large number of employment rate The clients are the fundamental center of the chain since the basic role of the presence of any production network is to fulfill client needs. Throughout time, the most impressive advantages to business with advanced Supply chain abilities will
  • 14. be profoundly enhanced client responsiveness, created client administration and fulfillment, expanded adaptability for changing economic situations, enhanced client maintenance and more compelling promoting. A supply chain is the chain of the procedure which is incorporated their offices, capacities and exercises that are included in creating and conveying an item from providers to clients. Global Textile Industry Scenario The current scenario of textile industry of different countries, including Pakistan, India, Vietnam, Taiwan, Thailand, China as well as Bangladesh, has been demonstrated in this section. Pakistan Pakistani textile industry was not prepared for this scenario of lead time management. Despite of having latest computerized manufacturing machines; there is no production and inventory planning systems available. This arising fashion situation in western markets created frequently changing short run orders. Inventory level planning is also an issue here. With the greater part of the above components, Pakistani apparel industry is losing its aggressiveness in universal market. The purchasers are getting a reaction of low administration quality consequently diminishing their certainty to work with Pakistani industry. Thailand The Thai government additionally understands the significance of Supply Chain Management idea, which is prove in the Information and Communication Technology Policy of Thailand 2002-2007 under the sixth national key arrangement. It is additionally demonstrated that material and apparel business is one of the modern target we have to accentuation. They are crude material sourcing, data administration, generation and stock, execution estimation and association structure and obligation. Those materials must be approved by their client before creation process can begin. Notwithstanding these, providers have not coordinated since the item advancement prepare.
  • 15. India India Textile Industry is one of the main material enterprises on the planet. The Indian material industry needs proficient inventory network administration. A move is occurring from the conventional material production network to article of clothing store network. The creator examines the changing patterns in the material inventory network in India and the requirement for an interface amongst material and dress for proficient store network administration in material industry. It is fascinating to watch that while advanced innovation is quickening the pattern towards cutting of the esteem chain' and fracture of assembling and also benefits, present day administration practices are urging the business towards combination of the esteem chain and improvement of an all-encompassing point of view, that ranges from the retail clients at the teeth-end to the essential crude material producer at the last part. Innovation progresses have empowered discontinuity and de restriction of various stages in the esteem chain. Taiwan Keeping in mind the end goal to fortify the crisis reaction capacity for worldwide market changing, a few agent proprietors in material industry have been chosen by The Ministry of Economic Affairs. Through E-advising and joint effort, operation base camp, and a general worldwide course of action, ventures will upgrade the effectiveness of material worldwide coordination’s and general intensity. Vietnam Vietnam's textile industry has increased significantly since normalizing relationships with the United States in the 1990's.The textile industry is now the second biggest exporter in Vietnam and is expected to become the biggest in near future.
  • 16. China Particularly makers situated in created nations battle to contend in the worldwide material industry and bit by bit are made bankrupt. Much sooner than China opened its market, other creating nations exhibited comparable intensity and undermined makers in created markets. China's position in the material business is to a great degree solid and without a doubt leads the worldwide creation. During the financial crisis, while the overall decrease in Chinese exports amounted around 15%, the textile industry felt only partially the downturn effects. In the first 10 months of 2010, China exported more than US$ 62 billion dollars in textile, a rise of 29% comparatively to the same period in 2009.There are cities, like Changshu City and Dongguan City, which concentrate a high number of textile enterprises. Bangladesh An immense 78 percent of the nation's fare profit originate from materials and clothing, as indicated by the most recent figures accessible. Bangladesh trades its clothing items worth about $5 billion every year to the United States, European Union, Canada and different nations of the world. Real items sent out from Bangladesh incorporate polyester fiber textures, man-made fiber blended textures, PV textures, gooey fiber textures and man-made spun yarns. Significant pieces of clothing sent out incorporate sewed and woven shirts and pullovers, trousers, skirts, shorts, coats, sweaters and sportswear, among other mold attire. The textile industry is divided into 4 categories:  Yarning  Fabrication  Dyeing  Garment In conclusion, a little article of clothing industry outsource merchandise for the last item for client as opposed to creating them in-house and it is provided by the outer provider. The general goal of the store network administration is to decrease the lead time and cost of the item. The components of the Supply Chain Management incorporates educational sharing of interest, productive arranging
  • 17. and administration of coordination, transportation of crude materials, accessibility of better framework of streets and railroads, accessibility of appropriate distribution centers to store merchandise, stock arranging and controlling for streamlined arrangements, accessibility of upgraded oceanic physical foundation, exceedingly proficient arranging and controlling of ports and shipments. Material industry is a long chain including crude materials creation, supplement generation, attire creation etc. So it truly bodes well to apply store network administration to Textile Industry. Production network Management in Textile Industry is another idea, as well as the shortcoming. Methodology Extensive SCM of textile industry research papers of academicians and practitioners are evolved from renowned international journals, namely PROQUEST, EMERALD, EBSCO, IEEE, ACM, JSTOR, Science Direct, etc. Conclusion This research would create further pathways to accomplish substantial research on other manufacturing industries based on local and international perspectives.
  • 18. Summary of 4th Article Measuring Supply Chain Using SCOR Model in Palm Oil Downstream Industry: A Review PALM oil industry has the high complexity of the business chain. These industries consist of many businesses along the supply chain involving plantations, millings, refineries, and oleochemicals. Supply chain performance measurement can be done by mapping the business activities between suppliers, manufacture and customers. Currently, most research on supply chains in palm oil sector is developing models for designing supply chain networks for local and international markets. Stakeholders are difficult to map the palm oil industry because the sequencing of relationship among entities in supply chain process becomes one of the critical barriers in achieving the supply chain integration. There are several methods for measuring supply chain performance. The research found that the supply chain strategy was used for different constructs for different country because the manager has different perceptions and cultures on how to arrange a strategy for its organization. Previous studies have shown that different industry may also have a different effect on supply chain management practices. The relationship between the members of a supply chain becomes one of the important barriers in achieving the supply chain integration. Process Mapping in Palm Oil Supply Chain Stage One: Understanding Business Process Handle mapping will be produced concentrating on contextual investigation approach on the Malaysian Palm Oil industry. Understanding the primary stage is utilized as rules as a part of creating business prepare in palm oil industry from upstream to downstream. The on-screen characters in the Malaysian palm oil industry include open, private part and free smallholders. New natural product
  • 19. bundle is the fundamental item in palm oil ranch which it will be conveyed to the processing procedure. Processing procedure can be expounded to end up a few items, for example, Crude Palm Oil, Kernel, Empty Bunch, Shell and Fiber. In the downstream segment, the yield of oil palm from the processing procedure is later taken for handling enterprises. Palm Kernel is handled by smashing industry to deliver Crude Palm Kernel Oil and different repercussions, for example, Palm Kernel Cake can be specifically sold as creature bolster. The yield of oil, for example, CPO and CPKO are prepared in the refining business to deliver Refined Bleached and Deodorized Palm Oil. Not all CPO items were delivered by refineries, but rather a portion of them through the fractionation forms that create Crude Palm Olein and Crude Palm Stearin. Malaysia is focusing on the global market, as well as palm oil subordinate items are exchanged the nearby market to empower neighborhood industry. Stage Two: Developing Supply Chain Structure Another facility of shipping on logistic infrastructure is ocean transportation that is used to activity of export and import. Shipping uses other transportations such as air and rail on the palm oil industry in Malaysia just a few cases. These transportations are ignored within the process mapping. Stage Three: Data Collection of Supply Chain Elements on business handle in palm oil industry including ranches, millings, crushings, refineries, oleochemicals, and conveyance to the market. Private homes have the most elevated land zone in Malaysia around 62 %. At that point, a few quantities of ventures in Malaysia are 429 millings, 46 crushings, 54 refineries, and 17 oleochemicals. Stage Four: Developing Whole Chain into a Map The data of the entire operation drafted into a map after the mapping structure of the business processes is done.
  • 20. Stage Five: Identify Issue and Competitiveness All states planted palm oil trees while the quantity of palm oil downstream businesses in Malaysia is still restricted. Malaysia sent out more palm oil to a few nations that could change oil into completed merchandise to retail organizations. Later on, downstream industry in Malaysia can contend in the worldwide market since businesses of palm oil subsidiary items have been grouped into particular item and deliver into conclusive items. As known, Malaysia has a considerable measure of item cooking oil flowing in the market that originates from different sources than oil palm. MEASURING SUPPLY CHAIN PERFORMANCE All elements inside the association will be pushed to actualize proceeds with change into a production network quality that started from outline to assembling, then plant to retailers and to convey to end clients. Estimation of the inventory network utilizing TQM plans to gauge, break down and enhance the objective of the business procedure in frame items, administrations, and procedures by making esteem for clients. TQM in store network considers its application, all things considered. This strategy measure the general budgetary estimation of inventory network execution in an organization. EVA ought to account the capital markets, which shareholders and in addition financial specialists since it is critical to legitimize interests in store network administration with the organization esteem. Inventory network Operations Reference was worked by the Supply Chain Council as a device to analyze the business exercises in production network administration. In light of research in oil delivering organization in Iran, SCOR models can reengineering and enhance the viability of production network that incorporates business prepare, measurements, best practices and innovation.