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7-Step Social Media Marketing Plan

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Aliza Sherman
Aliza Sherman

7 steps to a social media marketing plan (SMMPP) by Aliza Sherman, Conversify.net

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1 of 60
Create a Successful Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman
 
 
Why? Who? Where? What? How Much?
Why?
 
 
Loyalty
Feedback
Word-of-Mouth
 
Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.
Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics
Why do you want to use social media?
Who?
 
 
 
 
Demographics suck
Psychographics rule
Who are you trying to reach?
Where?
Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
Assets Social Media location people stories images words audio video
Website
Blog
Social Networks
Social Tools
Integration with RSS
Where are you going to reach them?
What?
Grow FFF
Increase WOM
Encourage Sharing
Stimulate Conversations
Drive Actions
What are you going to do with social media tools?
How Much?
 
Numbers Centric
People Centric
“ I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
 
How are you measuring?
How much is enough?
Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
Step 1: Objectives attainable marketing measurable
Step 2: Audience online participation primed
Step 3: Assets locate review integrate
Step 4: Tactics appropriate manageable sustainable
Step 5: Big Ideas risky rewarding repeatable
Step 6: Measurement benchmark monitor reporting
Step 7: Rinse, Repeat leverage augment optimize
Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat
“ Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak
Listen
Interact
Engage
Where in the world is Aliza Sherman? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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