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Creating Irresistible e-Learning
Angel Green
Senior Instructional Strategist
#irresistible
#astdTK14
@LearnerAdvocate
Creating Irresistible e-Learning

#irresistible #astdTK14
Irresistible e-learning???

Yes or No

Creating Irresistible e-Learning

#irresistible #astdTK14
Irresistible e-learning???

Yes or No

Your students think
e-learning is interesting.

Creating Irresistible e-Learning

#irresistible #astdTK14
Irresistible e-learning???

Yes or No

Your students think
e-learning addresses their
individual needs.
Creating Irresistible e-Learning

#irresistible #astdTK14
Irresistible e-learning???

Yes or No

Your students think
e-learning tests and
quizzes help them learn.
Creating Irresistible e-Learning

#irresistible #astdTK14
Irresistible e-Learning???

Yes or No

e-learning makes your
students excited about
doing their job.

Creating Irresistible e-Learning

#irresistible #astdTK14
Think about these e-apps…

Text messages
Online shopping
Online banking
Facebook
iTunes
Wikipedia
Google Maps
Creating Irresistible e-Learning

#irresistible #astdTK14
Benefits of e-Learning
Reduce Training Time

Provide emotional safety

Reduce teaching resources
Reduce printing costs

Easily trackable
Save travel costs

Ongoing reference

Geographic reach
Consistent message

Immediate updates

Available 24/7
Create individual learning experience

Creating Irresistible e-Learning

#irresistible #astdTK14
Benefits of e-Learning
Benefits to the Organization

Reduce Training Time
Available 24/7
Geographic reach
Easily trackable
Reduce teaching resources

Benefits to the Learner

Provide emotional safety
Create individual learning experience
Ongoing reference

Consistent message
Save travel costs
Immediate updates
Reduce printing costs

Creating Irresistible e-Learning

#irresistible #astdTK14
Keys to Success

Enhance learner’s motivation
Focus on behavior-enhancing tasks

Create meaningful and memorable
experiences

Creating Irresistible e-Learning

#irresistible #astdTK14
Example

NOT
irresistible

Creating Irresistible e-Learning

#irresistible #astdTK14
#irresistible #astdTK14
#irresistible #astdTK14
E-learning Design

Must create Instructional Interactivity—
actively engaging the learner’s mind to
do things to improve skills and readiness.

Creating Irresistible e-Learning

#irresistible #astdTK14
Instructional Interactivity
Context—framework to provide
meaning
Challenge—stimulus to act
Activity—physical gestures

Feedback—response back to
the learner

Creating Irresistible e-Learning

#irresistible #astdTK14
Creating Irresistible e-Learning

#irresistible #astdTK14
Creating Irresistible e-Learning

#irresistible #astdTK14
Creating Irresistible e-Learning

#irresistible #astdTK14
Creating Irresistible e-Learning

#irresistible #astdTK14
Irresistible Design Factors

•Risk
Learner needs to have clear sense of consequences
Failure must be possible (at first, likely) but not final
Minimize randomness

Creating Irresistible e-Learning

#irresistible #astdTK14
Irresistible Design Factors

•Risk
•Meaningful Choices
Clear and accessible choices
Thoughtfulness more productive than guessing
Risk is commensurate with choices

Creating Irresistible e-Learning

#irresistible #astdTK14
Irresistible Design Factors

•Risk
•Meaningful Choices
•Compelling Frame
Rules add up to create a rational universe
Create formal links to the real world
Makes intrinsic feedback possible

Creating Irresistible e-Learning

#irresistible #astdTK14
Example

Creating Irresistible e-Learning

#irresistible #astdTK14
Example

Creating Irresistible e-Learning

#irresistible #astdTK14
Questions?

Creating Irresistible e-Learning

#irresistible #astdTK14
Irresistible e-Learning

Demos available at
www.alleninteractions.com

Connect with us!
@LearnerAdvocate
@customelearning
Creating Irresistible e-Learning

#irresistible #astdTK14

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Creating Irresistible e-Learning