Wireless Wan Customer Presentation (AT&T) Wireless WAN (WWAN) Connectivity from AT&T can keep your business connected, get your business connected quickly, and enable data transmission and transaction processing from almost anywhere business takes you. Much more than just backup, WWAN is ideal for primary connectivity for lower bandwidth applications in situations where wired networks are unavailable or infeasible.
This is a source document that can be modified as needed on a per Segment basis. Information in this overview is included in lieu of notes and can be incorporated as needed. The focus for WWAN with cellular connectivity is on backup applications. Pricing for WWAN is usage based (unlimited not available) and can be more expensive than other network solution options for high-usage applications. WWAN can be used for primary connectivity in certain circumstances and pricing models exist that work well for Temporary/Disaster Recovery applications or low-bandwidth Telemetry (machine-to-machine) applications. This presentation starts with a high-level overview of WWAN, confirms the lead equipment offerings for backup connectivity (Netgate & Cisco), then drills down into details of the connectivity options. A detailed section on Business Connect pricing (for use with all WWAN solutions – back-up or primary) including competitive positioning is included. A focus in this deck is that teaming between BMG/EBS/BCS is critical to successful WWAN design and implementation. While all parties may not be required for all opportunities BMG engagement is necessary for any wireless related sale . The BMG team is responsible for following the steps in the WWAN sales process to ensure that the cellular connectivity will work where and when needed to provide a good customer experience. OEM WWAN devices are briefly discussed and can be used for a variety of primary and backup applications. Since the focus is on backup and the lead offerings, details on OEM devices are not included. The BMG account team can provide details on other devices to meet specific customer application needs on an as needed basis.
Key Talking Points: AT&T has the network to support WWAN connectivity. The AT&T network is comprised of EDGE and 3G coverage providing AT&T customers with the nations largest high-speed data footprint. EDGE speeds effectively support lower-bandwidth telemetry applications and provides an alternative to ISDN for backup applications 3G – HSDPA provides higher uplink and downlink speeds than EDGE and is able to support more bandwidth intensive backup applications 3G – HSUPA provides higher uplink speeds than HSDPA which is important in the WWAN space since this increases the speeds of traffic sent from a remote site to the host. The speeds listed here are actual network average speeds for EDGE and HSDPA. The HSUPA metrics are estimates until more data can be collected. Please note that T1 and below connections are generally targeted for backup applications. Customers may see information on theoretical maximum speeds associated with 3G and be lead to believe that they can use Cellular connectivity as a T1 replacement or to backup DS3 host sites. Because of this, it is important to discuss actual network average speeds with customers to properly set expectations.
Backup Connectivity Diverse alternative to dial-up, ISDN, DSL, Frame, etc. for locations with T1 or fractional T1 primary WAN connections Primary Connectivity Temporary or Low-bandwidth applications when wireline solutions are not available or feasible
Backup Connectivity Diverse alternative to dial-up, ISDN, DSL, Frame, etc. for locations with T1 or fractional T1 primary WAN connections Primary Connectivity Temporary or Low-bandwidth applications when wireline solutions are not available or feasible
When to use: For cellular backup or primary connectivity to AT&T VPN solutions DSL is the preferred primary access solution for remote sites Managed solution is preferred
When to use: For backup or primary to AT&T or other Service Provider Internet VPN solution DSL is the preferred primary access solution for remote sites End-to-end encryption is required Managed solution is preferred
When to use: For backup or primary connectivity to existing Frame Relay network or IPSec VPN You own, are purchasing and/or manage your own Cisco routers (*OEM devices optional) Session initiation from either remote (mobile originate) or host devices (mobile terminate) required Static IP addressing is required
When to use: For backup or primary connectivity when you own, are purchasing and/or manage your own Cisco routers (*OEM devices optional) Primary connection is T1 or fractional T1 Internet access End-to-end traffic encryption is required
AT&T Mobility’s Commercial Connectivity Service enables a wireless extension of an enterprise’s private network. The solution provides secure, reliable, standards based connectivity between the customer’s LAN/WAN and their fixed/mobile cellular devices by aggregating cellular data traffic destined for a customer data center on a single network-based connection (FR or IPSec). Security components include: Network enabled encryption (128 bit on 3G/ 64 bit EDGE) Traffic segregation (via custom APN) Secure connectivity from Mobility network to customer premise (via standards based FR or IPSec) Other CCS options include: Customizable IP addressing (Mobility or customer provided Public/Private and Static/Dynamic) Firewall/access control Mobility data center redundancy Bundled FR or ‘PVC only’ solution (leverages AT&T wholesale) Connectivity to other FR/dedicated IP service providers (for non-AT&T WAN customers)
Software Management platforms allow for centralized device management and updates: Software platform can be managed by: Customer – Software purchased through device vendor; Servers reside on customer premises Device Vendor – Servers hosted by Device Vendor; Licenses purchased by customer as a value added service 3 rd Party Managed – Can be hosted or CPE based