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Hope for Today Marketing

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Hope for Today Marketing

  2. 2. PARKINSDNS UK Parkinsons UK rebranded their entire company in 2010, incurring costs of £200,000. , This 12 month rebranding process, paid for itself in 3 months. l‘. r.'£Irivann'I llulfi M r 98% staff agree the charity now has a clear vision for the future. 72% members believe the new brand will I. help the charity achieve its goals. 11% increase in average donation. ‘ 32% increase in direct mail response. 5% ahead of fundraising target for the year. A _____, «. .-»«
  3. 3. THE GOAL: 0 F m RECOGNITI N &TRUST How do we accomplish this? 1. Simplify (logo, domain, website, etc) 2. Identify color scheme 8 fonts 3. Create a tagline 4. Stick to the plan 5. Social media 8 (e)mai| ings
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  6. 6. Y WEB Current Dhomain: WWW. opeteam. org BILITY Suggestions: www. hopelllt/ ivilltvtli/ dhalylhglglglg SIMPLIFY WEBSITE HOPE forTODAY .7 WHO WY ARE WNAV WE 00 WA IIIIIIIIIIIII IS
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  8. 8. 2.COLOR SCHEMES People make a subconscious judgment about a person. environment, or product within 90 seconds of initial viewing and between 62% and 90% of that assessment is based on color alone. Color increases brand recognition by up to 80%. Ads in color are read up to 42% more often than the same ads in black and white. Jsing the ‘Right’ Colors for Your Nonprofits Brand. ‘ Wired Impact. N. p., 25 Dec. 2013. ‘Net. 23 Feb. 2015. <http: //vinredimpactcom/ biog/ right-colorsr COLOR. I’ I I | OPTIMISNI w. ..~. ... CONHDONC! EXCITEMENTBOLD ‘ . CREATIVE wuss __ 5- '00 °“' STRENGTH ‘ V‘ I’ ""' "
  9. 9. TYPIIGRAPHY Typography is the art and science of arranging font by using color. design integration, size, spacing and line length to enhance the expression of the written word. What do you want to stand out as the most important part of your message? What should sit in the back, providing useful but less important information? Good typography can direct your customer to priority content to increase the impact of your TESTING TESTING IIIIESWIIIIIAIW TESTING TESTING Piocirilli, Micah. “The Art and Science of Typography: Branding to the Letter. “ Piocirilli Dorsey. N. p.. 22 Aurel. 2014. Web. 23 Feb. 2015. <http ; //b| og. piodorsey. oo m/ thoughtslthe-art-and-scienoeoi-typography-branding-to-the-Ietteriil. OuYNimFbww>.
  10. 10. 3.TAGL| NES Rzkuingduldtrnfitxn Compas”‘"fion' injcsus’ name An advertising slogan is usually a short tag| ine- less than five words- that tells potential customers the benefits they can expect when choosing your product or service, or establishes your company brand. Most slogans are catchy, declarative phrases that use devices such as metaphors, alliteration or rhymes with simple, vibrant language. In most cases, slogans don't actually mention the company name or product, but instead focus on what the company or product does and how it is different from 1 anything else on the market. This helps customers remember you and your uvmc, company when they are shopping for the product or service you offer. WATER LIVE UNITED G063 I I WATER od36o FOR LIFE Ill JESUS’ NAME 80005 FOR THE GREATER 6000' of Ad Slogans. ‘ Houston Chronicle. N. p., n. d. Web. 24 Feb. 2015. <httpJ/ smallbusiness. chron. com/ importance ad-slogansfl1343.hhttp: //smalIbusiness. chron. com/ import:
  11. 11. 4. Stick to the Plan Why is consistency in branding important? Most all marketers learn very early on that brand consistency matters — a lot. The rationale behind this is very simple. If marketers provide consistent marketing messages, those messages can build up, layer by layer, in customers’ minds over the course of time. These consistent messages mutually reinforce each other at a subconscious level, making it much more likely that customers will remember the brand when it comes time to buy and use the brand. Because brand consistency matters so much, most marketers know that they should stick with the same brand message components, even when it comes down to what might seem like small-scale issues like font choices, logo colors, etc. Most marketers, therefore, endeavor to enforce strict rules about the style, logo, font, color, message, etc that apply to every use of their brands. TRUST zistency Really Mattei’? ' Hour| yNerd. N. p.. n. d. Web. 24 Feb. 2015. <https: //hourlynerdcom/ blpg/ viewarticles/ di: Ic2091e/ doi
  12. 12. 5. SOCIAL MEDIA Ii 0 Q Participants who use social networking tools like Facebook, Twitter and YouTube communicate with their networks more regularly and send more messages. This resulted in increased fundraising results by up to 40%. es Fundraising by 40% [Sti. idy]. ' NpENGAG£. hip. 12 May 2011. Web. 24 Feb. 2015. <http: //npcngagecom/ nonprofitfundraising/ using~social -me
  13. 13. 10. The Top 10 Benefits of Social Media Marketing Increased Brand Recognition New Chanels for Voice 8 Content Improved Brand Loyalty 53% of Americans who follow brands are more loyal to those brands More Opportunities to Convert Every post you make on a social media platform is an opportunity for customers to convert. Higher Conversion Rates Social media is a place where brands can act like people do, and this is important because people like doing business with other people: not with companies. Higher Brand Authority Interacting with your customers regularly is a show of good faith for other customers. Increased Inbound Traffic Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. Every social media profile you add is another path leading back to your site. and every piece of content you syndicate on those profiles is another opportunity for a new visitor. Decreased Marketing Costs Better Search Engine Rankings Being active on social media could act as a ‘brand signal" to search engines that your brand is legitimate, credible, and trustworthy. Richer Customer Experiences _ 1 1 . _ _ _ Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. Improved Customer Insights Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening. Deuers, Jargsm 'The Top ‘.0 Benefits 0f Social Media Marketing. ‘ Forbes. Forbes Magazine. 11 Aug 2014 Web. 1‘. Feb. 2015 <http: !/v-wwfortzes. cnmlsitesiiaysondarnersi'2014/08.v'l1Jthe-top-10-benefits-of-social-rredia-r'iarlretin§i‘>.
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