Launched a business during Field 2 in the first year of Harvard Business School. The business was targeted at improving the marriage search process in modern day India. Using theories and strategies from our courses, our multi-national and diverse team of 6 developed this brand book to create consistency in the logo usage for easybiodata and easybiodata.com. easybiodata is a modern solution to the Indian matrimonial process where users can create biodata for marriage in minutes.

1. brandBook

2. © 2013 easyBiodata easyBiodata brandBook | 2
TABLE OF
CONTENTS
3 Intro
4 easyBiodata logo
6 easyBiodata icon
8 Colors
9 Copy & Tone Of Voice
11 Typography
13 Trademark Guidelines

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Introduction
easyBiodata
A solution to your matrimonial search
easyBiodata is an invitation-only online
service that helps individuals to create, share
and manage beautifully designed Biodata for
marriage. Our goal is to help individuals
spend less time sending emails and more
time finding the right candidate for their
loved ones.
Our branding is essential to the easyBiodata
experience. The focus of our identity is
modern and elegant simplicity. We created
this document to help communicate our
branding guidelines to partners seeking to
feature easyBiodata. We need to ensure that
our brand maintains a consistent look and
feel no matter where in the world it is seen.
This requires strict dedication to standards.
This guide is provided to keep the brand
focused and unique.

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Logo Usage
Our logo is the touchstone of our
brand and one of our most valuable
assets. We must ensure proper
usage.
The preferred way to use the easyBiodata
logo is over a white or black background.
Every attempt must be made to do this.
If the logo must be placed on a another color
background then the easyBiodata logo can be
knocked out and used in one color.
Please observe the clear space around the
logo to maximize visual effectiveness.
Nothing should intrude into this specified
clear space.
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Incorrect
Logo Usage
PLEASE DO NOT:
1. Change logo’s orientation.
2. Add extraneous effects to logo. This
includes but is not limited to: bevel and
emboss, lighting effects and drop
shadows.
3. Place logo on busy photography.
4. Change logo colors.
5. Attempt to recreate logo.
6. Scale logo disproportionately.
7. Make alterations, additions or
substitutions to the words and or colors
contained in the logo.
8. Use logo as a repeated pattern,
“wallpaper,” or other decorative device.
9. Display logo without the ™ symbol.
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4 5 6
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6. Icon Usage
The easyBiodata icon is used on our
mobile apps and on any marketing
materials where social media icons
are used.
The easyBiodata icon is more versatile in its
usage than the easyBiodata logo. The
easyBiodata icon can be used with rounded
corners or no rounded corners. It can be
subtly styled to fit into social media icon
sets. The easyBiodata icon can lie on most
colors.
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Incorrect
Icon Usage
PLEASE DO NOT:
1. Change the color of icon to fit your
campaign colors.
2. Remove core elements of the design or
attempt to redraw.
3. Rotate icon.
4. Stretch or distort icon.
5. Alter the square that icon sits in.
6. Add any additional typography to the
icon.
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3 4
5 6
Mumbai

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Colors
Our colors are what give us our
distinctive personality. We are
bright, lively and joyous.
1. LOGO COLOR
This is our logo color. Use it sparingly so as
not to outshine our logo.
2. SUPPORTING COLOR PALETTE
These make up our core color palette.
1
2
Matrimonial Red
CMYK 13, 100, 100, 4
RGB 204, 0, 0
Hex # CC0000
Matrimonial Orange
CMYK TBD
RGB 234, 95, 0
Hex # TBD
Matrimonial Gold
CMYK TBD
RGB 255, 203, 0
Hex # TBD
Matrimonial Green
CMYK 80, 15, 100, 3
RGB 51, 153, 0
Hex # 339900
Subtle Gray
CMYK TBD
RGB 127, 127, 127
Hex # TBD

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Copy & Tone
Of Voice
Our signature writing style is
modern and elegant simplicity.
When referencing easyBiodata, please use
the following guidelines:
1. Use easybiodata.com when referring to
the online website and platform
2. Use easyBiodata when referring to the
company in general
Please do not use the following capitalization
when referring to easyBiodata:
3. EASYBIODATA
4. EasyBiodata
5. easybiodata
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5
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To find out more visit the easyBiodata.com.
Check out our brand page on the easyBiodata website.
Follow us on the EASYBIODATA YouTube page.
To find out more visit EasyBiodata.com.
We love using the easybiodata website!

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Typography
Typography is a key element to
communicate a unified personality
for easyBiodata. We have selected
TWILIGHT and OSWALD as our fonts.
TWILIGHT is elegant and embodies India.
When writing headlines use TWILIGHT CAPS.
TWILIGHT should not be used for body copy.
Mixing weights in headlines is okay.
OSWALD is modern and simple. When writing
headlines use OSWALD CAPS. When using
OSWALD for body copy use sentence case.
Mixing weights in headlines is okay too.

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Trademark
Earlier we gave you some rules for
displaying our logos. In addition,
there are also important rules for
how we use our wordmarks, and
they are described here.
HOW TO USE OUR TRADEMARKS:
1. Use the easyBiodata Marks in sentences
as nouns or adjectives.
2. When applicable, distinguish the
easyBiodata Marks from surrounding text
by italicizing or using a different font for
easyBiodata Marks.
3. When applicable, always follow your use
of our easyBiodata Marks with the
™symbol in superscript.
4. Do not use our easyBiodata Marks in the
possessive form.
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To find out about more easyBiodataTM visit the easyBiodataTM
website online today.
Check out our brand page on the easyBiodataTM website.
Follow us on the easyBiodataTM service.
To find out more visit easyBiodata’s website