2. We are selling glasses.
• Glasses help people see , whether they are
long or short sighted.
• It’s unique selling point is that we are offering
a free eye test so if people find out they can’t
see, they can buy glasses from us!
3. Specsavers was founded in 1984
• The group was launched in 1984 by husband
and wife team Doug Perkins and Mary Perkins
on the island of Guernsey in the English
Channel and at the end of 2007 the group had
over 1,390 stores with 26,000 employees.
4.
5. You should have gone to Specsavers…
• There most recent campaign was to show
people getting themselves into an odd
situation. For example they had an elderly
couple sitting on a roller coaster because they
thought it was a bench.
6. COMPETITION
• Vision Express
• Boots
• Local opticians, as they have the advantage
of being the friendly locals rather than the
big company
7. Our Advert Idea
• We are going to set up a situation where
person A will would be struggling to see as
they have yet to go to the opticians. Our
saleswoman will jump out and inform person
A about specsavers deals.
• We will enhance this advert by
incorporatingthe hardsell techniques.
• Our slogan will be “HD glasses for a HD life”
