This document discusses a new pharmaceutical platform called Hyronex, which is a sodium hyarulnate injection used to treat joint pain. It provides information on the product, including its dosage, packaging, and price. Tables show market share and sales values for various pain medications, with sodium hyarulnate injection sales decreasing nearly 50% recently. The document also lists strengths and weaknesses of the pharmaceutical industry in Bangladesh and factors that could impact the domestic market. Diagrams depict different strategies that companies may employ to create value beyond just lowering costs.

1. A New Platform

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25. Brand Name Hyronex
Generic Name Sodium Hyarulnate
Therapeutic Group Intra-articular Injection
Dosage Form Syringe
Strength 2 mg/2 ml per syringe
Pack Size 10 syringes
TP+VAT/Box Tk. 3246.2
Invoice Price/Box Tk. 3246.2
MRP/Box Tk. 3692.0

33. Value Crore (Tk.) % Gr
Paracetamol 23.80 63.92
Analgesics 41.00 44.16
NSAIDS 129.852 29.61
Ibuprofen 0.002 0.07
Naproxen 77.8 25.41
Celecoxib 0.67 1.34
Etoricoxib 49.57 98.62
Diclofenac 1.81 22.62
Corticosteroid Injections 20.7 27.19
Capaiscin Cream 0.1 2.40
Codeine 0.008 0.13
Sodium Hyarulnate Injection 0.859 -48.04

41. 1)Quality Products
2) Wide Product Range
3) Competitive Price
4) Large domestic market with
reasonable growth
1) Imported Raw Materials
2)Absence of bio-equivalence
3) Little Research and
Development
1)Positive Points of Drug
policy
2) Domestic Market
Gradually increasing
1)Cheaper medicine from
local companies
2) Increased price of
imported Raw materials

45. Only cost cannot create a difference
(because it’s replicable)

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