Meelis Ojasild - B2B Email Marketing

altex internet marketing B2B Email Marketing (Meelis Ojasild) Wazzap? in Lithuania, 2008 Innovative Internet Marketing TM Internet Marketing

About altex marketing ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Our Clients: Innovative Internet Marketing TM Internet Marketing

B2B vs. B2C Decision makers are people too. Email is a dialogue. Create meaning = value. Innovative Internet Marketing TM Internet Marketing

Email is Direct Mail on Steroids ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Is There Anything Besides Spam? Video: Monthy Python sketch Innovative Internet Marketing TM Internet Marketing

Lots of spam ,[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

In recipient’s mind spam is... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

A Sketch of Spam ,[object Object],Innovative Internet Marketing TM Internet Marketing

Legal Constraints ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Permission Marketing = Opt-in Ask permission before sending anything Innovative Internet Marketing TM Internet Marketing

Emails Can Be ,[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Long-term Strategy ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

B2B Email Campaign Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Briefing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Improving Improvement comes through testing. Innovative Internet Marketing TM Internet Marketing

Improving: What Works? Innovative Internet Marketing TM Internet Marketing

Improving: Image Blocking Innovative Internet Marketing TM Internet Marketing

Improving: Image Blocking ,[object Object],Innovative Internet Marketing TM Internet Marketing

Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Testing: Subject Lines Innovative Internet Marketing TM Internet Marketing Subject Line: Chill out anywhere you like - for free! Choose an event and have fun for free! Free vacations, free tickets, free electronics (for you) London is waiting - for free! Loser! Don't click! New prizes every month! Take your friends out for fun - for free! To London for free plus some money to spend! Win a romantic weekend for two! Win a trip to London! Win Sportland vouchers! Would you like to? You're invited to the winners club!

Testing: Subject Lines Innovative Internet Marketing TM Internet Marketing Subject Line: Open Rate: Click Rate: Free vacations, free tickets, free electronics (for you) 26.6% 7,50% You're invited to the winners club! 33.9% 7,40% Win Sportland vouchers! 26.6% 6,20% Would you like to? 29.0% 5,60% Take your friends out for fun - for free! 25.0% 5,20% London is waiting - for free! 23.2% 5,10% To London for free plus some money to spend! 27.7% 4,60% Choose an event and have fun for free! 21.8% 4,40% Win a trip to London! 20.8% 4,20% Win a romantic weekend for two! 26.9% 4,10% New prizes every month! 24.4% 3,60% Chill out anywhere you like - for free! 19.9% 2,70% Loser! Don't click! 27.5% 2,20%

Where to Test? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Where to Run B2B Campaigns? ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Why Use Email Marketing Software? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Case Study: Hewlett-Packard ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Case Study: Hewlett-Packard ,[object Object],Innovative Internet Marketing TM Internet Marketing

Case Study: Hewlett-Packard ,[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Which Numbers Really Count? ,[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Webanalytics Integration ,[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

What Happens After the Click? Innovative Internet Marketing TM Internet Marketing

Checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Why Do It Now? ,[object Object],[object Object],[object Object],[object Object],Innovative Internet Marketing TM Internet Marketing

Thank You www.altex.ee Drop me an email at [email_address] for a free .pdf Innovative Internet Marketing TM Internet Marketing

Meelis Ojasild - B2B Email Marketing

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Meelis Ojasild - B2B Email Marketing