Robin Gurney- Chairs, Injustice, Hype, Strategy and Darth Vader

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Content strategy- what is it and what for?

Business Technology

E!11
Chairs, Injustice, Hype,
Strategy and Darth Vader

PART 1. The chair

PART 2.

web 2.0 is hype
get back to basics

PART 3.

Ei mingeid tasuta
ajurünnakuid!
NO Free Pitches!

PART 4.

Content
Strategy Basics

» Identify target audiences
» Identify needs and desires
» Develop takeout statements (think,
feel, do)
» Create content requirements list
» Identify tone (animals and
celebrities)

PART 5.

FREE STUFF
» Google Looking Back on 2007
» International Search Report
» Search Ranking

» E!4 speech and presentation

PART 6.

OH MY BLOG!
» Google Universal Search

AEG EKSPERIMENTEERIDA
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