1. MPM17
RESEARCH FOR EXPERIENCE DESIGN
Lecture 3: Web 2.0 and Social Media as a Research
Environment

2. WHAT IS WEB 2.0
 Databases + Network
= Aggregation of Content
 A platform that changes our
understanding and use
of mass media
 Allows to move from
presentation to
social media

3. 2004: WEB 2.0 DIGITAL CULTURE

4. PARTICIPATORY CULTURE (JENKINS)
 Peer based production and consumption of media
 Facilitate users’ participation
New tools and technologies enable consumers to archive,
annotate, appropriate, and recirculate media content.
 Mediate human relationships
Do It Yourself (DYI) media allows Individuals and
groups to participate to conversations

5. SOME 2013 STATS ON THE SOCIAL MEDIA
REVOLUTION…

6. EMERGENCE OF INFORMAL SOCIAL
RESEARCH COMMONS

7. MOBILE, SOCIAL ECOLOGIES
Source:
http://www.flickr.com/photos/leonardlow/277852319/#/

8. NETWORKS ARE RESEARCH ENVIRONMENTS
 Learning based on interests
 Learning can happen when needed
 Learning in communities
 Experience is a source of expertise
 Learning can take place anywhere
 The world can become the classroom

9. LEARNER-CENTERED RESEARCH
Source: http://www.youtube.com/watch?v=LEpTTolebqo

10. SOCIAL LEARNING

11. PEER-BASED RESEARCH: SHARING LIFE
EXPERIENCES
 Source: http://www.youtube.com/results?search_query=dealing+with+cancer&aq=f

12. RESEARCH WITHIN COMMUNITIES OF
INTEREST
People are learning within
informal social networks.
Based on their interests.
They share experiences
with members of
communities of interests.
Social Constructivism:
Learning from their
experiences and social
contexts (Vygotsky, 1978).
Learning through reflection
on doing instead of didactic
learning(Dewey, 1939).

13. SOCIAL LEARNING WITHIN COMMUNITIES OF
PRACTICES
Lived experiences + Action
Students co-construct
meaning and experiences
via co-construction of
cultural artefacts (Ito, 2008).
Source: http://bp3.blogger.com/
Source: http://www.youtube.com/watch?v=HVCpeTtf2qc

14. ACCESSIBLE FROM A MOBILE DEVICE

15. SOME FORMS OF INTELLIGENCE BECOME
COLLECTIVE
Connective Intelligence (de Kerckhove)
Collective Intelligence (Levy)
In both cases:
Culture and knowledge results from
•Conversations between peers
•Activities between peers
Knowledge is the result of
•Lived experience = expertise
•Authentic and personal narratives
•Co-creation by peers
•Peers interests’

16. SURVEILLED WHILE SURVEILLING

17. HOW DOES ALL OF THIS RELATE TO
RESEARCH?

18. NETWORKS = DIFFERENT TYPE OF RESEARCH
 Data mining: Networks have become informal public library
 Social Learning: networks are social spheres.
 EMERGENT Learning:
 Each learner builds his-her own knowledge based on interest.
 Shares Experiential/Authentic learning with and within self
organizing social communities of interest/practices.
 Mobile Learning: When/Where Needed

19. WEB 2.0 AND SOCIAL MEDIA ARE USED FOR:
 Research
• Gathering/sharing data
• Gathering/sharing information
 Participative production processes
 Archiving distribution
 Promotion
 Documentation
 Emerging aesthetic form
 Identity and Community experimentation and
Formation
 Social/Cultural/Production Experimentation
and Activities

20. RESEARCH: INDIVIDUAL/COLLECTIVE
 Wikis to collectively develop knowledge:
• As researchers: docgames
• As fans: muppet
• As participatory based practices: homelessnation
 Collectively Share Knowledge
• Belong to a collective intelligence, which relies on the
strenght of the group: A form of intelligence that emerges from
the collaboration and competition of many individuals.
• Or belong to a connective intelligence
• individual creation of information, ideas, and concepts
which are then shared with others, connected, and re-
created and extended based on the interaction.
• Simply, collective means blending together. Connective
means connecting while retaining the original
(source: http://connectivism.ca/blog/2008/02/collective_or_connective_intel.html)

21. DEL.ICIO.US
A Collective Intelligence tool
Public as expert who validate information instead of
an institution
 Tagging becomes key
Asynchronic communication between members
Listening to each other's rss feeds

22. FLICKER
A Connective Intelligence tool
Public as artist who contribute images
 Tagging becomes key
Asynchronic communication between members
Listening to each other's rss feeds

23. DISTRIBUTION
Gold Farmers

24. SOCIAL MEDIA ARE HYBRID SPACES
Personal-Informal-Professional networks boundaries have
become fluid (Gensollen, 2007) and now coexist
→ Media are now hybrid social environments that blend:
1. Activities: Personal, Interest, Professional.
2. Economies: Product – Services - Gift.
3. Social organizational models : Institutions– Individuals -
Self-organizing Communities.

25. IDENTITY?
 Identity and reputation as currency
 Identity connector
 Identity 2.0

26. PROFESSIONAL IDENTITY
 Professional Identity

27. SELF ORGANIZING HELP

28. SOCIETIES AS GLOBAL NODES OF COMMON
INTERESTS…

29. VIRTUAL SELF ORGANIZING PROTESTERS

31. N-SIGNIFICANCE?