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“ Measuring The ROI In Training”  Webinar Alyson Pellowe & Józefa Fawcett 6 th  April 2011 - 8PM
ROI In Training ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],ROI In Training
Can you measure ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why bother measuring ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Auditing or Evaluating?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Training Objectives (inputs)
Learning Outcomes (outputs) Performance action Conditions / Context Standards level what the learner will be able to do back at work how well they should  be able to do it under what circumstances they should perform and with what
Kirkpatrick level evaluation type (what is measured) evaluation description and characteristics examples of evaluation tools and methods relevance and practicability 1  Reaction How the delegates felt   about the training or learning experience  ,[object Object],[object Object],quick and very easy to obtain  not expensive to gather or to analyse  2  Learning Measurement of the increase in knowledge  -  before and after   ,[object Object],[object Object],relatively simple to set up; clear-cut for quantifiable skills  less easy for complex learning  3  Behaviour Extent of applied learning   back on the job - implementation   ,[object Object],measurement of behaviour change typically requires cooperation and skill of line-managers  4  Results  (ROI) Effect on the business or environment   by the trainee  ,[object Object],individually not difficult; unlike whole organisation  process must attribute clear accountabilities
Jack Phillips The ratio of money gained or lost ...   ...on an investment...   ...relative to the amount of money invested. % ROI = (benefits/costs) x 100
Jack Phillips A course is run for 6 learners that costs £4000.  Lets say that one delegate reduces their fortnightly team meeting of 8 people by 30 minutes as a result over the next 12 months  Average employment costs, including overheads, are £50 per hour.  This gives a saving of £200 per meeting, or £5200 in the first year.  %ROI = (£5200/£4000 ) x 100 = 130%
An organic, dynamic representation of  two-way flow ,[object Object],[object Object],[object Object],[object Object],© 1998 David Simmonds Simmonds Ripples Evaluator
Pay It Back  vs  Pay It Forward Payback : Measuring the impact of L&D activity on variables like: turnover, profit, increase in sales, conversion of leads into sales  (historic direct returns) Pay Forward : Assessing the ways in which an L&D investment is likely to make a real and positive difference to  future  organisational performance For more information about how to conduct evaluation and measure return on investment, contact me by email:  [email_address]
“ Participant Question Time” ,[object Object],[object Object],[object Object]
Future PVHR webinars ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Return on Investment On Training

  • 1. “ Measuring The ROI In Training” Webinar Alyson Pellowe & Józefa Fawcett 6 th April 2011 - 8PM
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Learning Outcomes (outputs) Performance action Conditions / Context Standards level what the learner will be able to do back at work how well they should be able to do it under what circumstances they should perform and with what
  • 9.
  • 10. Jack Phillips The ratio of money gained or lost ... ...on an investment... ...relative to the amount of money invested. % ROI = (benefits/costs) x 100
  • 11. Jack Phillips A course is run for 6 learners that costs £4000. Lets say that one delegate reduces their fortnightly team meeting of 8 people by 30 minutes as a result over the next 12 months Average employment costs, including overheads, are £50 per hour. This gives a saving of £200 per meeting, or £5200 in the first year. %ROI = (£5200/£4000 ) x 100 = 130%
  • 12.
  • 13. Pay It Back vs Pay It Forward Payback : Measuring the impact of L&D activity on variables like: turnover, profit, increase in sales, conversion of leads into sales (historic direct returns) Pay Forward : Assessing the ways in which an L&D investment is likely to make a real and positive difference to future organisational performance For more information about how to conduct evaluation and measure return on investment, contact me by email: [email_address]
  • 14.
  • 15.

Editor's Notes

  1. Four steps in systematic approach to training – starts with ITN, then from there, the design of the training intervention, the delivery of the training and then the evaluation of the training If there is no training need, then it questions the reason for a training intervention at all Biggest mistake made by many trainers is to focus on what they ‘think’ should be delivered or what the organisation ‘thinks’ should be delivered, this approach has a number of flaws, firstly, if it is based upon desires or ‘mandatory’ aspects, then it raises HUGE logistical issues for attendance and non-attendance as well as pushing the HR function and its L&D team into a monitoring / policing role. Secondly, if you don’t focus on actual needs, it becomes harder to measure impact and results (more about this later on) Worth remembering that ITN can focus on either personal development, team or organisational needs, and also be used to predict future needs based upon the analysis of trends and sustainability targets
  2. Four steps in systematic approach to training – starts with ITN, then from there, the design of the training intervention, the delivery of the training and then the evaluation of the training If there is no training need, then it questions the reason for a training intervention at all Biggest mistake made by many trainers is to focus on what they ‘think’ should be delivered or what the organisation ‘thinks’ should be delivered, this approach has a number of flaws, firstly, if it is based upon desires or ‘mandatory’ aspects, then it raises HUGE logistical issues for attendance and non-attendance as well as pushing the HR function and its L&D team into a monitoring / policing role. Secondly, if you don’t focus on actual needs, it becomes harder to measure impact and results (more about this later on) Worth remembering that ITN can focus on either personal development, team or organisational needs, and also be used to predict future needs based upon the analysis of trends and sustainability targets
  3. Mager’s work on instructional objectives still translates well to today’svaried forms of learning and development. \\It gives practical guidance on writing well formed learning objectives. http://www2.gsu.edu/~mstmbs/CrsTools/Magerobj.html
  4. Four steps in systematic approach to training – starts with ITN, then from there, the design of the training intervention, the delivery of the training and then the evaluation of the training If there is no training need, then it questions the reason for a training intervention at all Biggest mistake made by many trainers is to focus on what they ‘think’ should be delivered or what the organisation ‘thinks’ should be delivered, this approach has a number of flaws, firstly, if it is based upon desires or ‘mandatory’ aspects, then it raises HUGE logistical issues for attendance and non-attendance as well as pushing the HR function and its L&D team into a monitoring / policing role. Secondly, if you don’t focus on actual needs, it becomes harder to measure impact and results (more about this later on) Worth remembering that ITN can focus on either personal development, team or organisational needs, and also be used to predict future needs based upon the analysis of trends and sustainability targets