This document is a research instrument in the form of a questionnaire aimed at gathering information about the marketing strategies and problems faced by selected KTV bars and restaurants in Manila. The questionnaire collects personal data from respondents and asks them to rate on a scale of 1 to 4 how serious various problems are for KTV bar and restaurant owners, such as accessibility, performers getting old, fights occurring, and stricter policies/competition. It also provides space for respondents to comment and make recommendations on how such establishments can better handle problems.

1. The University of Manila Bachelor of Science in Business Administration Research Instrument (Questionnaire) Information Data Objective: To find out the marketing strategies of selected KTV bar and restaurant in Manila Personal DataName(optional)SignatureAddressOccupationAgeSexCivil statusReligionName of Establishmento Phenomenal o Appollo 14 o SentosaCapitalization (for the management only)o 4 – very high o 3 – high o 2 – low o 1 – very lowManagement statusType of business (for the management only)

2. ProblemsDirections: below are problems that are possibly met by KTV bar and restaurant owners. Indicate the extent of seriousness of each problem by encircling your option on the numbers below of each item. The options 4, 3, 2and 1 represents the seriousness of each problem, thus:4 – very high 3 – high 2 – low 1 – very low Ambiance of the placeo 4 o 3 o 2 o 1Is it easily accessible for the customerso 4 o 3 o 2 o 1Performers are getting oldo 4 o 3 o 2 o 1Performers staying in the club has been pregnanto 4 o 3 o 2 o 1Performers gave birth to a child and the child also stays in the clubo 4 o 3 o 2 o 1Children are seeing what their mother is doingo 4 o 3 o 2 o 1Fights happening inside the clubo 4 o 3 o 2 o 1Peace and order inside the club is not always being handledo 4 o 3 o 2 o 1Law enforcers are always conducting an inspections and raidso 4 o 3 o 2 o 1Law making body will enforce new rules for night clubso 4 o 3 o 2 o 1Stricter policy for night clubso 4 o 3 o 2 o 1A new and much cheaper night clubs are coming into competitiono 4 o 3 o 2 o 1Taken out entertainers are being abusedo 4 o 3 o 2 o 1 Comments and RecommendationsIs there anything you can suggest that a ktv bar and restaurant can do to handle these problems?