Analytics for Start-Ups
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The document discusses web analytics for start-ups and addresses three common questions: how to acquire traffic, whether the business model is viable, and how to make operations more efficient. It provides examples of traffic sources like search engines, referrals, email campaigns and direct links. It also recommends defining success metrics, tracking analytics tools, measuring performance, and testing optimizations.
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Analytics for Start-Ups
- 1. Title slide ANALYTICS FOR START-UPS Web Analytics 4 Start-Ups BOS 20121019 - Start-up Analytics (LSM) slide share
- 2. HOW DO I ACQUIRE TRAFFIC? DO I HAVE A BUSINESS CAN I MAKE IT MORE MODEL? EFFICIENT? BOS 20121019 - Start-up Analytics (LSM) slide share
- 3. • Search engines • Paid vs SEO • Referral • PR • Social Media • Industry websites • E-mail campaigns • Direct
- 4. BOS 20121019 - Start-up Analytics (LSM) slide share
- 5. BOS 20121019 - Start-up Analytics (LSM) slide share
- 6. BOS 20121019 - Start-up Analytics (LSM) slide share
- 7. BOS 20121019 - Start-up Analytics (LSM) slide share
- 8. HOW DO I ACQUIRE TRAFFIC? DO I HAVE A BUSINESS CAN I MAKE IT MORE MODEL? EFFICIENT? BOS 20121019 - Start-up Analytics (LSM) slide share
- 9. • Define success/goals • Account creation • Newsletter sign-ups • Completed transactions ($) • Track • Google Adwords • Google Analytics • Measure • Analysis
- 10. BOS 20121019 - Start-up Analytics (LSM) slide share
- 11. BOS 20121019 - Start-up Analytics (LSM) slide share
- 12. www.ratehub.ca/thankyou.php BOS 20121019 - Start-up Analytics (LSM) slide share
- 13. BOS 20121019 - Start-up Analytics (LSM) slide share
- 14. ACQUIRE TRAFFIC DO I HAVE A BUSINESS CAN I MAKE IT MORE MODEL? EFFICIENT? BOS 20121019 - Start-up Analytics (LSM) slide share
- 15. • Double down • Traffic sources • Acquisition sources • Keywords • Split-testing
- 19. V1 <HTML> V2 <HTML> 50% OF USERS 50% OF USERS