Assignment Details:
1. Collaboration in a business environment is a best practice
that leverages the collective knowledge of the team that is
assembled. Peer evaluation and support, provided in the spirit of
continuous improvement and organizational success, result in
higher quality deliverables than what are generally possible by
the efforts of an individual.
· Describe the process that you plan to use to conduct research,
identify findings, and develop the Comprehensive Project that is
due in Unit 5.
· Present a preliminary outline that indicates how you intend to
organize the project deliverable.
2. What are the essential elements of a Mission Statement?
3. What is the purpose of a Key Operating Principle?
4. What sort of additional material would best ensure success of
the project? Why?
· Please reply to the presented statement(s) below.
Deliverable Length: 250 words (minimum) per reply
ONE:
Describe the process that you plan to use to conduct research,
identify findings, and develop the Comprehensive Project that is
due in Unit 5.
When conducting research my plan is to utilize the learning
material along with evaluation of pure reviews. I am also
planning to review posted sites by our group to find other
information I feel would be of value. My plans are to work as a
team to assemble our document for the best possible Grade. I
have taken measures to getting an early start that this task can
be accomplished.
Present a preliminary outline that indicates how you intend to

organize the project deliverable.
My outline is a step-by-step Research measure that allow me to
organize as I go along the way.
Example
Tools Corp's strategic initiative Business plan Outline
Executive Summary
Tool Corps
Mission Statement
Corporate Culture (guiding Principles)
Historical (direction & results)
Management
SWOT
Strength
Weaknesses
Opportunities
Threats
Market Research
Competition
Clients
Marketing Goals
Consumer Awareness
Market Share
Diversification
Channels of Distribution for the product or service
Service (Product Development)
Description or the services or product offered.
Pricing
Delivery System
Delivery Capability
Suppliers of critical elements
Market Plan
Strategic & Tactics
Client Segmentation
Positioning
Please review the process and outlines of other students,
providing an objective assessment and constructive feedback

that will help strengthen the effectiveness of their efforts and
the quality of their finished products.
I have taken the time to review Marquetta Morgan outline and I
totally feel that our Group is headed in the right direction. I
also feel the if we compare the outlines presented Our document
will meet the quality of our Instructor.
1. What are the essential elements of a Mission Statement?
2. Customers: Who are the enterprise's customers?
3. Products or services: What are the firm's major products or
services?
4. Markets: Where does the firm compete?
5. Technology: What is the firm's basic technology?
6. Concern for survival, growth, and profitability: What is the
firm's commitment towards economic objectives?
7. Philosophy: What are the basic beliefs, core values,
aspirations, and philosophical priorities of the firm?
8. Self-concept: What are the firm's major strengths and
competitive advantages?
9. Concern for public image: What is the firm's public image?
10. Concern for employees: What is the firm's
attitude/orientation towards employees?What is the purpose of a
Key Operating Principle? The Operating Principle are often
referred to, as a company’s operating system, and are
essentially too the way that organizations put their values into
practice and get things done.What sort of additional material
would best ensure success of the project? Why?The information
that supports what we have provided. Such as peer reviews
logged and documented records of the related business reports
from scholastic reviews. Student Muse weeks 1-5 and the
Library.
http://www.mcm.edu/
https://aiu.vitalsource.com/#/books
https://class.aiu-online.com/
https://studentlogin.aiuniv.edu/UnifiedPortal/

TWO:
One of the processes that I plan to use to conduct research is
going to involve researching the market via the internet and
obtain information from different types of literature in the same
field. By researching my competitors, I will be able to get a
clear overall view of the market. After identifying the findings,
I will collaborate with my group peers to tailor the project in
areas that provide a path to success. The Preliminary outline
will consist of a basic format to include the deliverable
requested and listed as follows...
· Outline of the Business Plan
· Strategic Planning (SWOT Analysis)
· Mission Statement
· Key Operating Principles
· Market Analysis
· 3 Time framed strategic Proposals in one-year, five-year, and
ten-year increments
· Additional information to support the strategic initiative
Elements of a Mission Statement consist of customers,
products/services, markets, technology, survival, philosophy,
self-concept, public image, and concern for employees.
Operating principles are important because they are the way a
business place their values into motion to achieve their
goals/visions. They are great to get everyone involved and on
the same page.
Additional material that contributes to the success of the project
will include good communication within the organization, risk
management, project closure, and proper planning.
THREE:
Some good old fashion research, Strategic Management in
Dynamic Environment e-book, AIU Library, AIU learning
center, discussion board, intellipath, M. U.S. E. information,
prioritizing my information, organizing my thoughts, analyze
my information, organizing my thoughts, analyze my material,
and evaluate this process for changes and produce a awesome
final comprehensive project. My plan is to work with my team

to achieve the comprehensive paper.
Preliminary outline:
*Executive Summary
*Introduction-Mission statement
*Purpose-corporate culture
*Process-Consumer awareness, market goals
*Methods-SWOT
*Findings-historical direction and results
*Discussion-market plan, strategic and tactics
*Summary
*Conclusion
*Sources
Looking at my teammates outlines we are headed in the right
direction and should be on point with our comprehensive paper.
What are the essential elements of a Mission Statement? In
developing a mission statement, management must take into
account three key elements: the organization’s history, its
distinctive competencies, and its environment. Also the
customer, products or services, markets and technology
information is so important.
What is the purpose of a Key Operating Principle? Operating
principles are the rules of the road that enable people to know
what’s in bounds and what’s out on bounds in their companies
and workplaces. Operating principles can serve as guides,
helping people make sound decisions, building trust and
enabling greater innovation. Operating principles for teams can
take many forms.
What sort of additional material would best ensure success of
the project? Some good old fashion research, Strategic
Management in Dynamic Environment ebook, AIU Library, AIU
learning center, discussion board, intellipath, M. U.S. E.
information, prioritizing my information, organizing my
thoughts, analyze my material, and evaluate this process for
changes and producing the final comprehensive project. If
complete all of the above steps, my paper will be successful and
receiver a positive appropriate assessment.

FOUR:
1. Since the assignment is a group project, we will split the
work up evenly and some one is responsible for their part of the
assignment. I plan to use credible online sources, the class
book, intellipath, and MUSE to help find my research.
Outline:
Executive Summary
Introduction
SWOT Analysis
1. Strengths
-5 factors & why they are important and in category
2. Weaknesses
-5 factors & why they are important and in category
3. Opportunities
-5 factors & why they are important and in category
4. Threats
-5 factors & why they are important and in category
Outline of Business Plan
Mission Statement
-9 components
Key Operating Principles
Preliminary Market Analysis
Strategic Objectives
1 year
5 year
10 year
Implementation Plans
Potential Ramifications
Feedback Mechanisms
Additional Material
Conclusion
Resources
2. The nine components of a mission statement are:
1. Customers-who are they?

2. Product/Service- Describe product/service
3. Markets-Where is the location?
4. Technology-Is it up to date?
5. Survival, growth & profitability-Is the business financial
stable and show growth?
6. Philosophy-What are the beliefs, values, aspiration, and
ethical priorities
7. Self-concept-distinctive competence and competitive
advantage
8. Concern for public image-Is the firm responsive to social,
community, and environmental concern?
9. Concern for employees-Are the employees a valuable assets
of the firm
3. The purpose of the key operating principle is to help describe
the firm’s values, cultures, and vision. They put the values into
practice and how they get them done. It is how the company is
motivated and how to decide to make the decisions.
4. Additional ideas for the project would be an employee and
management segment where it is to be discussed how the
employees are treated and how management deals with
dilemmas. Also, discuss the competition of the company.
Resources:
Gerber, Michael. (2012). 10 Guiding Principles in Start-Ups.
Inc.com. Mansueto Ventures. Retrieved
from https://strategicmanagementinsight.com/tools/mission-
statement.html
Jurevicius, Ovidijus. (2013). Mission Statement for
Success. Strategic Management Insight. SM Insight. Retrieved
from https://www.inc.com/michael-gerber/10-guiding-
principles-for-start-ups.html
FIVE:
The way that I will approach my lesson in the Unit 5
Comprehensive Project. i will first meet with my group and out
what part of the lesson each of us will be assigned to. Since I
have already looked over the lesson, I decided to answer the

first and second question. I have already looked over the whole
lesson and those were the two that I chose I will began my
research by using different websites that are reputable, I will
use the AIU Website, neighborhood library, M.U.S.E, Learning
Materials, Intellipath, Discussion Boards, honest Authors and
feedback from my classmates. I will then pull everything that I
have gotten and written in a draft and go over before I pull my
outline together. After I have done my outline I will post it.
This is when I get ready to do the actual Comprehensive
Project, I will have a
roadmap as to which way I will going. I will be letting my
group know what is going on by posting ever so often. After I
have finished my
paper with my questions I will I will then post it to the
Discussion Board for my Group to look it over I will have als o
have done my Executive Summary and the extra part that I am
suppose to do to help make the paper even more successful.
I
Neat and Organized Report
A. Strategic Officers Steering Committee ( SOS-C ) of Tool
Corp Corporation
B. Purpose
1. Go Forward
2. Next Step
3. Develop Business Plan for Tool Corp's Strategic Plan
II Global
C. Global Market Place
4. Break Into the Global Market Place
III SWOT Analysis
D. Internal and External Environments
7. Strengths-Internal
8. Weaknesses-Internal
9. Opportunities-External

10. Threats-External
IV
Outline
D. Business Plan
11. Strategic Plan