1. Paper Overview
For this paper, you will build an argument about why a
particular health problem should be of concern to a particular
target audience (NOT college students). This will require you to
research information about this problem. You will also select a
health communication theory (select one from the list below)
and explain how the health issue relates to the theory.
Health Theories
Extended Parallel Process Model, Health Belief Model
(Revised), Diffusion of Innovations, Theory of Reasoned
Action, Transtheoretical Model/Stages of Change, or Social
Cognitive Theory
Paper Content
Your paper will include three sections: background, theory, and
application. Remember to use the rubric as a checklist.
Background
: For this section, you will provide an
overview/definition/explanation of the health problem, who it
affects, facts and statistics about the health problem, and
how/why it affects your target audience. Be sure the facts and
statistics are as up to date as possible. Also describe the
consequences/possible negative effects of the health issue.
Theory
: For this section, you will provide an overview of the theory,
what the purpose of the theory is, and the main
constructs/concepts related to the theory.

2. Application:
Apply the theory to your chosen health issue. What does this
theory say about your health problem? For example, does it
explain why people engage in unhealthy behavior? Does it
explain how you can solve the health problem? Based on the
theory, what are possible ways that you can address your chosen
health problem? For this section you may cite previous
literature that has already applied the theory to your particular
health issue and/or you may discuss how it could be applied in
the future. *Remember to focus on the importance of
communication in addressing the health issue.
Formatting and Other Requirements
4-5 pages of text (that means 4 full pages, not a paragraph on
the 4th page).
Include an introductory and concluding paragraph
References page in APA style (not included in the page count)
Minimum of 5 credible sources with in-text citations
Double-spaced; Times New Roman 12 pt. font; 1-inch margins
No more than 1 direct quote in the paper (put things in your
own words)
Check for spelling/grammar issues