1. PRESENTATION
ON
“FASHION MARKETING”
SUBMITTED BY
AMAN DEEP
BBA-5TH SEM

2. Fashion Marketing
Marketing is a series of activities that fashion
businesses undertake so that customers will buy
products from them instead of their competitors.
Marketing Concept is the idea that businesses
must satisfy customer needs and wants in order to
make a profit

3. Fashion Marketing
• Target Market the specific group of people that a
business is trying to reach
• Market Segmentation a way of analyzing a
market by categorizing specific characteristics
• Demographic statistics that describe a population
in terms of personal characteristics such as age,
gender, income, ethnic background, education,
religion, occupation, and lifestyle
• Psychographics studies of consumers based on
social and psychological characteristics such as
attitude, interests, and opinions
• Geographics statistics about where people live
• Behavioristics statistics about consumers,
attitudes, use, or response to a product

4. Fashion Merchandising
Fashion Merchandising the planning, buying,
and selling of fashion apparel and accessories to offer
the right merchandise blend to meet consumer
demand

5. 4 P’s of Marketing
Product
Price
Place
Promotion

6. Channels of Distribution
• Channel of Distribution the path a product
takes from the producer to the consumer
A direct channel of distribution is a path of
distribution in which products are sold by the
producer directly to the consumer.
An indirect channel of distribution is a path of
distribution of products that involves one or more
steps, or intermediaries.

7. Functions of Marketing
Functions of Marketing : the activities that
include product/service management, distribution,
financing, pricing, marketing-information
management, promotion, and selling

8. 1.Product/Service Management Function
Fashion producers must look for new ways to use
existing items or produce new ones that will continue
to interest the consumer.

9. 2. Distribution Function
• The distribution of goods includes the
methods of physically moving and
storing goods.
• Distribution technology allows
businesses to track and monitor
merchandise all the way from the
manufacturer to the retail outlet to the
customer.

10. 3. Financial Function
Financial planning can include many factors, such as
production costs of the product, product pricing for
the customer, and everyday expenses such as rent,
supplies, and payroll.

11. 4. Pricing Function
Pricing includes determining how much to charge for
goods and services in order to maximize profits.

12. 5. Marketing-Information Management Function
• There are five main elements in a marketing-
information system:
1. Input
2. Storage
3. Analysis
4. Output
5. Decision making

13. 6. Promotion Function
Promotion is the communication technique a
business uses, such as advertising and other
promotional methods, to interest customers in
buying the products.

14. 7. Selling Function
• The selling function involves the direct personal
contact that businesses have with their customers.
• Sales personnel must be able to communicate
the benefits and features of the items so that
customers are willing to pay higher prices.

15. HAVE A NICE DAY
THANK YOU….