Are You LinkedIn? How to Land Your Dream Job with Content
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Finding a job goes beyond submitting your resume and networking. It's crucial to be proactive vs reactive, and to make a stamp on the world with great content that not only interests recruiters, but helps you grow an audience. Learn more in this presentation shared at the University of Hartford's Are You LinkedIn? event.
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Are You LinkedIn? How to Land Your Dream Job with Content
- 1. Are you LinkedIn? Amanda Nelson in/amandanelson13 Landing Your Dream Job with Content
- 2. Amanda Nelson Senior Manager, AppExchange Content & Community Salesforce.com
- 3. Overview Create & Share Content Impress Potential Hires What we’ll cover Have a Plan
- 4. Have a Plan
- 5. 5
- 7. Have a Plan Is it S.M.A.R.T.? S M A R T pecific easureable ctionable ealistic imed Meaningful
- 8. Specific
- 9. You are an expert.
- 10. You are an authority.
- 12. Meaningful
- 13. “It is very difficult to have a meaningful life without meaningful work.”
- 15. Actionable
- 16. Advertising Agency Radian6 Salesforce.com Ability to Take Action
- 17. Realistic
- 18. Questions to Ask Yourself How does it impact my work-life balance? Will you enjoy the day-to- day? Are you willing to make life changes for the job? Do you have enough experience?
- 19. Timed
- 21. Be S.M.A.R.T.
- 22. Win it with Content
- 25. Start a Repository Create Content Share Content The Content Trifecta
- 28. Your Content Drives SEO LinkedIn Blog Guest Blog Corporate Blog Facebook Twitter YouTube YOU
- 29. Choose a Topic
- 30. “Writing is the heart of marketing.”
- 32. Questions to Ask Yourself Does it have breadth? Does it have longevity? Who will benefit from it (besides me)? Am I passionate about it?
- 33. Choose a Topic Create a Repository Create and Share Content Three Steps to SEO Success
- 35. Create a Repository Corporate BlogPersonal Blog LinkedIn Guest Blog
- 36. Creating Content
- 37. “I do dinner in three phases; serve the food, clear the table, bury the dead.”
- 38. Develop Content • Write what you know • Choose a medium • Regular cadence • SEO
- 39. The Choice is Not All Yours Corporate BlogPersonal Blog LinkedIn Guest Blog
- 41. Remain Consistent Sunday Monday Tuesday Wednesday Thursday Friday Saturday 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
- 42. Sharing Content
- 43. Multiple Places, Multiple Times LinkedIn Blog Comments Quora Corporate Communities Facebook Twitter YouTube YOUR CONTENT
- 44. But not all great content is new content…or your content.
- 47. 90/10 Rule Not About You About You
- 48. Result? Impress Potential Hires
- 50. Are You LinkedIn? Establish Reputation Create Content Share Content Connect Find a Job Help Others Grow LinkedIn