Learn how one team was able to generate double the leads for their sales team through out of the box marketing programs and campaigns. Original presentation at INBOUND16.
3. #INBOUND16
1. HubSpot’s lead problem (You probably have the same one)
2. Some cool SEO fixes
3. A new partner program to grow leads a lot!
4. Some content optimization fun
5. An educational play
6. A boatload of smaller bets
WHAT YOUR NEXT 45 MINUTES LOOKS LIKE…
5. #INBOUND16
A Typical Lead Graph over 12 Months…
800
900
1000
1100
1200
1300
1400
JanuaryFebruary
M
arch
April
M
ay
June
July
August
Septem
berO
ctoberN
ovem
berD
ecem
ber
Leads by Month
19. #INBOUND16
WHAT IS CO-MARKETING?
A. Launching a co-branded product with two or more brands.
B. Launching a co-branded project, with mutual goals, no money changes hands.
C. A fake term marketers make up to sound cool in meetings.
40. #INBOUND16
• What keywords are people
searching for to get to your
post? Incorporate in CTAs.
• Create new offers for those
topics if you don’t have
high quality content to put
behind the CTA.
OPTIMIZE FOR CONVERSION
43. #INBOUND16
Search engine optimization
• Find content that is in need
of updating, but has a high
conversion rate.
• Redo post with updated
information, and republish.
• Make sure to SEO update
the content.
44. #INBOUND16
Search engine optimization
• Google rewards you for
up-to-date fresh content.
• You have a new piece of
content to publish.
• You probably did less work
than starting a post or
offer from scratch.
61. #INBOUND16
1. Everyone wants more leads
2. Fit broken SEO links and make sure Google can crawl your site
3. Partner with companies to get in front of new audiences with great content
4. Optimize content for conversion and traffic. Update and create as needed
5. Put an educational spin on existing content
6. Don’t forget the small bets, they add up.
TO RECAP YOUR LAST 45 MINUTES…