Egg Marketing Agency

Egg was established in 1998.
ABOUT US
Our clients rely on us to handle every aspect of their
marketing requirements. They choose us because we
connect them and their markets, and integrate ideas and
implementation, innovation and value, hard work and fun.

CAMPAIGN CONCEPTUALISATION
STRATEGY
Developingumbrellaconceptsandcreativeideasthatprovideourclients
with a platform to market through the line, including the development of
marketing toolkits.
Our experienced team will develop strategies that drive results and ROI.
We love creating an integrated plan, and to oversee all stakeholders
delivering in a cohesive, creative and cost-effective manner.
SERVICES

CREATIVE AND DESIGN
DIGITAL
Our full-service studio delivers Corporate Identity, Brand Development,
Campaigns including Print, Radio, TV and Digital advertising, POS and
other collateral, websites, annual reports, etc.
Online marketing campaigns from start to finish: through creative,
technical development, content, SEO, Adwords, Social Media marketing,
email marketing, production – including video production, motion graphics,
animation etc, to campaign measurement.
Tech expertise and partnerships to deliver your message on any device,
anywhere, anytime, incl USSD, app development, websites, QR Codes,
Content Management Systems (CMS).

PRODUCTION AND IMPLEMENTATION
LEARNING
Full-service production team provides a turnkey solution for clients
for experiential activity that drives emotional connections with brands,
from once-off events, to roadshows, national BTL campaigns, mystery
shopper activity, competition management, and so much more.
Developing product launch and educational materials, including
e-learning content and platforms, toolkits and playbooks,
edutainment, video and industrial theatre.

CLIENTSWe’re currently working with a select group of key clients:

PARTNERS
And through our clients we have partnered with a few of the big shots:

OUR REACHOur creative work has been represented in countries across the globe:

We are committed to playing a constructive role
in helping South Africa and Africa move towards
a more equitable society. We support empowering
individuals and SMMEs to reach their potential.
CONTRIBUTOR
BBBEE
Awaiting Level 4 certificate due 1 September 2017

Things get solved if you get involved.
We’ve been privileged to work for clients that have philanthropy at the heart of their business.
Years of travelling through Africa to deliver a financial literacy message and programs such as
Mastercard Priceless Cause bring home the need for not only money, but creative problem-solving.
They have inspired us to do our bit. Our support of Operation Hunger stokes our passion with a
purpose to do good by others.
PHILANTHROPY

STEP 1: A variety of concept options.
OPTION 1 OPTION 2 OPTION 3 OPTION 4 OPTION 5

STEP 3: Revised creative after discussions with promotion partner.
Tap and goTM
5 times or more before 27 November 2016 to be
eligible for the R10 000 prize. It’s secure, fast and convenient.
Plus, weekly prizes up for grabs!
EASY
PEASY
Buy your shopping with your MasterCard®
contactless card, and you could be one of
10 LUCKY WINNERS
OF R10 000 EACH
Promotion runs 17 October to 27 November 2016. T’s&C’s apply – please visit www.mastercard.co.za. The MasterCard Brand Mark is a registered trademark of MasterCard International Inc.
PIECE
OF
CAKE
Tap and goTM
10 LUCKY WINNERS
OF R10 000 EACH
EASY
AS PIE
Tap and goTM
10 LUCKY WINNERS
OF R10 000 EACH

STEP 4: Roll out the concept to all creative elements.
Radio advert
Bank toolkit Eye catchers
Cheque panels
Tap and goTM
EASY PEASY
10 LUCKY WINNERS
OF R10 000 EACH

STEP 5: Digital elements and partner toolkits are always part of our integrated plans.
Emailers Website banners Facebook posts

STEP 2: Client selection for partner presentation.
OPTION 1 OPTION 2 OPTION 3

STEP 3: OOPS! Partner changes mechanic, 24-hour turnaround on new concepts.
OPTION 1 OPTION 2 OPTION 3

STEP 4: Rolling out the idea.
Bus shelters
Streetpoles
Posters
Leaflets

STEP 5: Digital toolkit provided to all stakeholders to utilise all available platforms delivering extended reach.
Emailers Website banners
Facebook video

Download the new McDonald’s
McDelivery app...
Select your meal from the menu... And you could be a winner!Under ‘Order Payment’ select
Mastercard...
Only applicable to participating
restaurants.
Your order will be delivered to your
door...
T&C’s apply - please visit
www.mastercard.co.za
www.mastercard.co.zawww.mcdeliverysa.co.za
Facebook posts Facebook carousels

STEP 1: A variety of concept options.
OPTION 1 OPTION 2
Pay for your groceries using your
MasterCard®
Contactless card and you
could be one of our 150 lucky winners.
The land of
milk and money:
WIN AN EASY
R1000
Promotion runs 26 September to 13 November 2016. Only purchases under R200 are eligible.
T’s&C’s apply – please visit www.mastercard.co.za. The MasterCard Brand Mark is a registered trademark of MasterCard International Inc.
Tap and go. It’s safe, fast and convenient.
On-shelf banner: Dairy section
MasterCard®
The land of
milk and money:
WIN AN EASY
R1000
MasterCard®
Make
some dough:
WIN AN EASY
R1000
On-shelf banner: Bakery section On-shelf banner: Dairy section
WIN AN EASY
R1000
Look for this symbol on the
front of your MasterCard card!
Tap and go.
It’s safe, fast and convenient.
The cashier
will ring up
your groceries.1 2 3
If the total is less than
R200, pay using your
MasterCard®
Contactless
card by simply tapping
the card reader.
That’s it! You
could be one of
our 150 lucky
winners.
MasterCard®
WIN AN EASY
R1000
The icing
on the cake:
Till point poster
Bollard queue poster

STEP 2: Client pick extended for relevant implementation spaces.
MasterCard_PnP_Shelfbanners_200x720mm_OUT.indd 1 2016/10/27 9:35 AM MasterCard_PnP_Shelfbanners_200x720mm_OUT.indd 2 2016/10/27 9:35 AMMasterCard_PnP_Shelfbanners_200x720mm_OUT.indd 3 2016/10/27 9:35 AMMasterCard_PnP_Shelfbanners_200x720mm_OUT.indd 4 2016/10/27 9:35 AM

STEP 3: Rolling out the idea.
MasterCard®
The land of
milk and money:
WIN AN EASY
R1000
On-shelf banner: Dairy section
On-shelf banners: Dairy section On-shelf banners: Bakery section On-shelf banners: Softdrinks section On-shelf banners: Chocolate section Bollard queue posters
.

STEP 4: A Digital Toolkit is created and delivered to all stakeholders.
Facebook posts
Facebook video
Priceless Causes video

Egg developed a Global Marketing collateral toolkit
for key low value payment categories to be used by banks and merchant partners.
Category: Generic Category: Fast Food
Category: Groceries Category: Fuel
Jessica Watson likes Mastercard®
Mastercard
#NoMatterHowSmall
a cappuccino and a chocolate sundae and
anything else
with your Mastercard?
#NoMatterHowSmall
Did you know you can pay for
Example 1 (one category)

Egg has developed global positioning for new products and services, including the MasterCard Aid Network.
This work, including a video, were presented at Davos in 2016.

In 2014 Egg developed the creative platform for Sony Mobile’s FIFA World Cup activation.
It was designed to allow exclusive creative for key partner activations.

Egg provides store design and implementation services for Sony Mobile.

Egg’s scope of work includes developing new POS ideas that work in a partner retail environments and have longevity.

On global clients, Egg is able to take global creative and implement for local campaigns
in a way that is relevant to the required campaign.
EXAMPLE 1: Visa/Melrose Arch promotions:
visa_ma11_bill_virgin_50%.eps 3/14/11 11:41 AM Page 1
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C M Y CM MY CY CMY K
more people around
the world go with Visa
Competition runs 25 March to 15 May 2011.
Visit www.visa.co.za for terms and conditions.
use your Visa Platinum or Visa Gold card
at any Melrose Arch shop or restaurant.
winning R50 000: reason enough to fall for autumn?
2visa_ma11_tower_50%_front.eps 3/1/11 6:31 AM Page 1
Composite
more people around
Competition runs 25 March to 15 May 2011. Visit www.visa.co.za for terms and conditions.
want to put a spring in
your step this autumn
by winning R50 000?
stand one of two chances to have
R50 000 paid directly into your Visa card.
enter in-store now.
visa_ma11_poster_100%_4.eps 3/1/11 5:27 AM Page 1
Composite
simply use your Visa Platinum or Visa Gold card at
any Melrose Arch shop or restaurant this autumn.
stand one of two chances to have
R50 000 paid into your Visa card.
more people around
Competition runs 25 March to 15 May 2011.
keeping your fingers and everything
else crossed to win R50 000?
visa_ma_a1_poster_100%.eps 10/19/10 4:23 PM Page 1
Composite
more people around
Competition runs 10 November to 31 December 2010.
use your Visa Platinum or Visa Gold card
at Melrose Arch and see that it isn’t.
stand one of two chances to have R50 000 paid
directly into your Visa card. enter in-store now.
does the chance to win R50 000
sound too good to be true?

EXAMPLE 2: Visa/ACSA promotion:
visa_acsa_a0_poster_100%_1.eps 11/1/10 6:53 AM Page 1
Composite
whether you call Oudtshoorn, Oslo or
Osaka home, stand the chance to win
an unforgettable South African experience.
more people around
Competition runs 1 December 2010 to 31 January 2011.
win a holiday worth R100 000,
from wherever you live in the world,
with just one swipe of your Visa card.
the trip includes a stay in beautiful Cape Town as
well as a safari experience at a leading game lodge.
use your Visa card at any of the restaurants or
shops at participating airports and complete an
entry form to be eligible for this fabulous prize.
visa_acsa_flyer_100%.eps 11/1/10 5:49 AM Page 1
Composite
whether you call Pofadder,
Pittsburgh or Perth home, stand
the chance to win an unforgettable
South African experience.
win a holiday worth R100 000,
from wherever you live in the world,
with just one swipe of your Visa card.
the trip includes a stay in beautiful Cape Town as
well as a safari experience at a leading game lodge.
use your Visa card at any of the restaurants or
shops at participating airports and complete an
entry form to be eligible for this fabulous prize.
more people around
Competition runs 1 December 2010 to 31 January 2011. Visit www.visa.co.za for terms and conditions.

EXAMPLE 3: Visa/Olympic Games promotions:
F_vkalo_mhealth_dps_ad_out.eps 1/31/12 3:42 PM Page 1
Composite
C M Y CM MY CY CMY KF_vkalo_cosmo_dps_ad#CF49A8.eps 2/14/12 2:13 PM Page 1
Composite
F_acsa_oly_billfold_flyer.eps 10/29/11 11:17 AM Page 1
Composite
Lauren Mitchell
Team Visa
© Getty Images.
Use your Visa card at any of the
restaurants or shops at this airport
and you could win ONE of THREE
trips to The Olympics, thanks to Visa.
Promotion runs 12 December 2011 to 12 February 2012. Visit www.visa.co.za for terms and conditions.
Athletes have trained for
years to be at the London
2012 Olympic Games.
We don’t want you
waiting that long.
Composite
MichaelPhelps
TeamVisa
©GettyImages.
Yelena Isinbaeva
Team Visa
© Getty Images.
Promotion runs 12 December 2011 to 12 February 2012. Visit www.visa.co.za for terms and conditions.
The joy of winning has been years in
the making for some. It could
take you a matter of seconds.
A quick swipe of your Visa card at any of the
restaurants or shops at this airport could win you
ONE of THREE trips to The Olympics, thanks to Visa.

EXAMPLE 4: Mastercard/Rugby World Cup promotion:
Supplied global creative: What we created:

Lingo is a local boutique PR and Comms company.
They wanted a logo refresh to be more representative of today, plus a new website design.
Selected logo:
Logo options presented: Website design:

Wilson’s is a young and dynamic female-owned estate planning law firm in Johannesburg.
Egg was briefed to update their corporate identity – they wanted something contemporary and fresh.

Egg creates video for use across platforms. We always start out with a detailed storyboard.
1. VO:
(Imagery: Mastercard logo.)
5. VO: Money Management.
(Imagery Part 4: Man trying to manage his finances.)
2. VO: P2P.
(Imagery Part 1: Mastercard logo animates to illustrate
‘P2P” sharing. Beautiful image of two individuals on their
smartphones.)
6. VO: Messaging.
(Imagery Part 5: Woman using his smartphone.)
3. VO: Online Banking.
(Imagery Part 2: Young lady banking on laptop. Classic,
elegant branding circle animates on.)
7. VO: Today, multiple financial management tools and
apps are available to help do almost everything, while
even providing simple user experiences...
(Imagery Part 1: Dynamic image of smartphone being held.
A variation of financial application icons pop onto screen.)
4. VO: Purchasing.
(Imagery Part 3: Young lady paying with Mastercard.)
8. VO: ...But managing money in today’s world remains
fragmented, complicated and time-consuming.
(Imagery Part 2: Woman on smartphone, lvooking
confused.)

9. VO: Mastercard understands the financial demands of
young adults and ...
(Imagery Part 1: Millenials at work within Mastercard
branding cirlce. Mastercard logo sits in bottom left. “We
Understand” fades onto screen.)
13. VO: Wherever.
(Imagery Part 5: Couple in tent, using smartphone.
Mastercard branding circle animates onto screen, housing
the word “Wherever”.)
10. VO: ...and we are using our assets, and those of our
partners,...
(Imagery Part 2: Photo circle animates out, revealing a
dynamic 2D graphic of a handshake, representing “Our
Partners”.)
14. VO: Whenever.
(Imagery Part 6: Best friends hanging out. Mastercard
branding circle animates onto screen, housing the word
“Whenever”.)
11. VO: ...to give them exactly what they want.
(Imagery Part 3: Cirle animates back in, with a different
group photo of millenials. “What you want” fades onto
screen.)
15. VO: Meet Bloom.
(Imagery: Bloom logo animates on (buzzing in), over a
gradiented background.)
12. VO: Simply.
(Imagery Part 4: Entrepreneur working dilligently with
device. Mastercard branding circle animates onto screen,
housing the word “Simply”.)
16. VO: A digital bank account built especially for today’s
consumers...
(Imagery Part 1: Man holding phone with Bloom App
loading.)
17. VO: ...who demand seamless solutions that are
delivered digitally, in the blink of an eye, on any device.
(Imagery Part 2: A triple-split screen with millenials holding
various devices with the Bloom App loading, animates on.)
21. VO: ...add money,...
(Imagery Part 2: Branding ‘border’ begins to fade with the
title, as screen changes.)
18. VO: Bloom combines multiple money management
needs into one perfect solution.
(Imagery Part 3: Beautifully style multi-cultural millenials
using their devices.)
22. VO: ...send and receive...
(Imagery Part 3: Branding ‘border’ continues to fade with
the title, as screen changes again.)
19. VO: Bloom combines multiple money management
needs into one perfect solution.
(Imagery: Layered screens animate from smartphone.)
23. VO: ...Set savings goals and “shared expense” groups.
(Imagery Part 4: Branding ‘border’ has faded. Final screen
change for “Simplifies”.)
20. VO: Bloom Simplifies. Pay bills, purchase, get cash...
(Imagery Part 1: 3D smartphone animates onto screen and
freezes in position, showcasing various screens from the
Bloom App. Young couple imagery is blurred in background
within branding circle. “Simplifies animates on screen.)
24. VO: Bloom Guides. Real-time personalised insights on
available funds...
(Imagery Part 1: 3D smartphone continues to animate,
changing position, and then freezes once more when it reaches
the desired position. Young lady on her laptop is blurred in
background with a branding circle overlayed, housing “Guides”.)
25. VO: ...to manage finances on the go, ...
(Imagery Part 2: Branding circle begins to fade with the title,
as screen changes.)
29. VO: ...is secure.
(Imagery Part 3: Branding circle has faded. Final screen
change for “Protects” segment.)
26. VO: ...Wisely and simply.
(Imagery Part 3: Branding circle has faded. Final screen
change for “Guides” segment.)
30. VO: And Bloom Grows... Supporting them along the
way...
(Imagery Part 1: Beautiful photo of young dad and child,
making memories.)
27. VO: Bloom Protects. Giving customers confidence
that...
(Imagery Part 1: 3D smartphone once more continues to
animate, changing position, and then freezes once more
when it reaches the desired position. Blurred in background
with a branding circle overlayed, housing “Protects”.)
31. VO: ...as they work to meet their ever-changing
financial goals.
(Imagery Part 2: Mother and daughter spending quality
family time together.)
28. VO: ...their money, and personal
information,...
(Imagery Part 2: Branding circle begins to fade with the title,
as screen changes.)
32. VO: Bloom is powered by Nexus.
(Imagery: Bloom and Nexus logo animate on screen.)
33. VO: A digital financial platform with a powerful core
that provides our partners...
(Imagery Part 1: Animated graphic illustrating various
‘partners’ surrounding the (core) Nexus logo.)
37. VO: The flexibility of the Nexus platform can deliver
solutions to multiple audiences...
(Imagery Part 1: A group of cool millenials.)
34. VO: ...with the ability to develop custom-made “one
stop shop” solutions,...
(Imagery Part 3: Animated graphic webs and extends out to
show more partners.)
38. VO: ...Whether they’re individuals simply looking for a
better way to bank...
(Imagery Part 2: Elegant photo of young businessman
banking online.)
35. VO: ...and deliver a user experience worth tweeting
about.
(Imagery Part 4: 2D graphic bird animates on and “tweets”
about Bloom.)
39. VO: ...micro business owners looking for more control
of their cash flow,...
(Imagery Part 3: Hip foodtruck owner / entrepreneur with
customers.)
36. VO: And this is just the start.
(Imagery Part 5: 2D “loading” icon.)
40. VO: ...or the underserved, whose first access to
financial services...
(Imagery Part 4: Beautiful photo of woman in a rural
location.)

41. VO: ...can be through a mobile device and not a branch.
(Imagery Part 5: Close-up of smartphone being used.)
45. VO: This is the future of smart banking.
(Imagery Part 1: Bloom and Nexus animates on screen.
Bloom logo is more prominent / ‘hero’.)
42. VO: Simple.
(Imagery Part 1: Image of young couple on smartphone
within brand circle. The title, “Simple”, fades on.)
46. VO:
(Imagery Part 2: Mastercard logo fades on.)
43. VO: Intuitive.
(Imagery Part 2: Image of man on device within brand circle.
The title, “Intuitive”. fades on beneath previous title.)
44. VO: Secure.
(Imagery Part 3: Image of millenial holding phone -
showcasing Masterpass Logo within the brand circle. The
title, “Innovative”. fades on beneath previous title.)

This video was produced and then translated and produced in Spanish and Portuguese, with and without subtitles.
1.VO: In today’s fast-paced digital world, customers
demand an always-on, convenient and secure digital
solution to make purchases, anywhere they want.
(Imagery Part 1: We start with a visual of someone using a
device...)
5. VO: His new Debit MasterCard gives him access to his
current account and enables him to make purchases from
any of his digital devices...
(Imagery: John holding his Debit MasterCard.)
2. VO:
(Imagery Part 2: ...which transforms into a split screen and
continues multiplying to reveal a collage of various devices
being used simultaneously.)
6. VO: …smartphone, tablet or laptop. Anywhere, anytime.
(Imagery Part 3: Screen transforms into the three animated
devices.)
3. VO: Debit Mastercard enables you to meet their ever-
changing needs and expectations, all from the palm of
their hand.
(Imagery: Full-screen animated graphic of Debit MC, with
some main features and benefits in motion around the card:
Online Purchases, MasterPass, Tap and Go, etc.)
7. VO: John takes the Metro to work and gets through the
ticket line quickly...
(Imagery Part 1: We see a crowded tube or Metro station.)
4. VO: Meet John.
(Imagery Part 1: Change of pace and audio track. “A day
in the life” begins. We see a photo of John and a “contact
interface” revealing his personal details.)
8. VO: ...by simply placing his phone over the turnstile and
the secure transaction is completed.
(Imagery Part 2: The still fades into a still of John using
the “Tap and Go” system with his smartphone. A “Secure
Payment” notification appears on screen.)

9. VO: During his commute, using his mobile, he pre-
orders his breakfast and pays with his MasterPass which
is linked to his debit mastercard.
(Imagery Part 1: Close-up of a menu and the transaction
process.)
13. VO: John tells his best friend, Pete, about the great
deal he got on the gift. Pete realises he can’t shop online
with his card and is missing out on great opportunities, as
well as the chance to use his card globally...
(Imagery Part 1: John texts Pete, who we meet with the contact
interface. We watch a chat take place between the two.)
10. VO: He’s out of the shop and into his day in minutes.
(Imagery Part 2: We see John in a coffee shop, showing his
smartphone to the clerk. An alert shows us that John has
saved time.)
14. VO: ...at over 36 million merchants worldwide; online
and point of sale.
(Imagery Part 2: Dynamic display of “36 Million”.)
11. VO: Time saved allows John to quickly search online
for a birthday gift for his wife. He finds a pretty scarf that
includes a special offer for using his Debit Mastercard.
(Imagery: We see John at work, browsing for a gift on
his tablet. We see a close-up on the transaction being
processed.)
15. VO: Mid-morning, John’s wife messages to tell him
they’re out of milk, eggs and some other staples for the
house.
(Imagery: We see John at his desk at work when he receives
an SMS notification from his wife.)
12. VO: He is hopeful with all the time and money he saves
with his card that he can one day take his family on a
vacation to Europe.
(Imagery: We see John minimising the store app,and see a
photo of him and his child as a screensaver. A notification
pops up reminding him that he’s saved more money.)
16. VO: Quickly, he uses his Smartphone and orders his
groceries online. He pays with a click and it’s done in
seconds.
(Imagery: We watch John purchase his groceries. A
notification pops up showing that John has completed a
task.)
CHECKOUT
CHECKOUT
17. VO: During lunch, John carries on planning his wife’s
birthday celebration and checks the Mastercard Priceless
Specials.
(Imagery Part 1: We see John browsing the Mastercard
Priceless Specials’ website.)
21. VO: At home, John has extra time to spend with his family
having safely and conveniently taken care of household chores
and special treats seamlessly. He is delighted to be able to
manage his money the same way he manages the rest of his
life - from his smartphone. Also, the family has great news!
Samantha, his wife, just got her dream job.
(Imagery: Johns family, happy)
18. VO: Thanks to his Debit Mastercard he can take
advantage of a 2 for 1 dining offer. He quickly clicks and
gets it done.
(Imagery Part 2: ...and purchasing the voucher. We see a
notification for a dinner reservation once purchased.)
22. VO: Evolve with the ever-changing needs of your
customers.
(Imagery: Full-screen graphic of the word “EVOLVE”
animated dynamically.)
19. VO: John tells Pete about the offer. He asks Pete and
his wife if they want to join them but Pete can’t buy the
offer since he doesn’t have a Debit Mastercard.
(Imagery: We see John text Pete and the screen transforms
to a full-screen graphic that illustrates the benefits on
John’s Debit Mastercard.
23. VO: Grow with their ever-increasing purchasing power
and profitability potential.
(Imagery: Full-screen graphic of the word “GROW”
animated dynamically.)
20. VO: Pete starts looking for a bank that can offer him
a debit Mastercard so he can take advantage of all the
benefits, including broad international acceptance, online
purchasing, special offers and the ability to receive alerts.
(and control his account.)
(Imagery: Pete searching online.)
24. VO: Debit Mastercard. A product suite built to meet
consumer needs every day and at every life stage.
(Imagery Part 1: We end off back at our 3D full-screen
graphic, with all the MC products rotating around the Debit
MC.)
25. (Imagery Part 2: These logos when combine to form the
Mastercard logo.)
26. (Imagery: The background transitions into a solid black
as the tag line fades on.)

Maximum exposure and ROI
In the first half of 2014, we created a consumer
journey for Sony Mobile culminating in the
2014 FIFA World Cup™, leveraging the global
Sony sponsorship through retail, activation and
experiential platforms to ensure maximum
exposure and ROI.
Increased sales
Our creative execution was accepted as the
benchmark for Sony globally and our live
interactive reporting platform ensured a
marked increase in performance of the brand
in-store.
Bigger market share
During our activation period from January to
the end of July 2014, Sony Mobile’s market
share in South Africa increased substantially
from 2% to 9.5%.
Brazil Calling: Sony and the 2014 FIFA World Cup™

Unprecedented retail participation
We worked very closely with Visa on its below-
the-line activation around the sponsorship
of the 2010 FIFA World Cup™. With the focus
on the retail environment, we created a
merchant incentive programme which got
14 000 merchants actively involved with the
sponsorship campaign.
Countrywide partnerships for
maximum reach
We also activated with banks, partnered with
retail chains across the nation, branded and
activated in malls and airports countrywide,
and ran debit education programmes.
Increase in transaction volumes
Visa’s transaction volumes increased by 79%
YOY in the period leading up to and during the
tournament.
Egg and the beautiful game: Visa and the 2010 FIFA World Cup™

Taking brands to new heights: Table Mountain Aerial Cableway
Eye-catching upgrade to make
Capetonians proud
In 2012, when Table Mountain was named
one of the New 7 Wonders of Nature, we were
asked to re-design the branding of the cable
cars.
We really wanted the look to tie in with the
beauty and uniqueness of the flora that
makes Table Mountain so special: the fynbos
of the region found nowhere else on earth.
The result was colourful, eye-catching and
totally unique.

Roll up! Roll up! Visa in Rwanda
Countrywide financial education
When Visa tasked us with creating a financial
literacy campaign in Rwanda, with the goal of
reaching as many people as possible, many of
whom live in remote rural areas, our solution
was to create a much loved and engaging
industrial theatre roadshow which toured the
country.
Great results on a limited budget
The entire campaign was a major success.
We completed 47 shows in 33 municipalities,
reaching 379 979 people.
Extended reach
We then adapted the roadshow into a mini-
series drama which was aired weekly on Radio
Rwanda, and also into CDs which were played
by long-distance taxi drivers, with each of the
mini-series episodes separated by popular
local music.

Investment in knowledge pays the best interest: Financial literacy
360º solutions at work
For years we have worked with numerous
companies like Visa, Absa, African Bank, the
Banking Association of South Africa and FNB
on their financial literacy programmes across
sub-Saharan Africa – designed to educate
customers, staff and the man on the street
about day-to-day finance.
We are involved in all aspects, from writing
scripts, overseeing focus groups and training
actors, to designing sets, producing radio spots
and overseeing international procurement and
logistics.

Taking every relationship to the next level: Sponsorships
Working on the world’s biggest
events
Over the years we have worked on numerous
below-the-line sponsorship roll-outs: various
Rugby World Cups, the Olympic Games,
and most memorably, with Visa on their
sponsorship of the 2010 and 2014 FIFA World
Cups™
.
Generally working within international
guidelines, we localise messaging and create
highly visible awareness campaigns through
competitions, partnerships and activations.

Egg managed the pass through rights for Sony
Mobile SA on the Spectre Campaign with MTN
and Vodacom. The campaign kicked off with
exclusive premieres for operator network
clients, followed by a digital launch online that
included a detailed digital and social media
strategy and customised, interactive microsite.
Egg also produced point of sale and a tv and
radio campaign, while managing all rights
holders and approvals.
Spectre: Sony Xperia Z5 Made for Bond

Egg Marketing Agency

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