Non profit seminar PP with audio - social media in context
Social Media Marketing 101
1. Social Media Marketing 101 There is a reason why it’s called “social”! Amanda Stewart, Creative Genius 6thSense | Design @amandastewart Linkedin.com/in/amandastewart
5. “ Social media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” − AvinashKaushik, Google
6. 3 out of 4 Americans use social technology Forrester, The Growth of Social Technology Adoption, 2008
7. Twitter Stats: has 75million user accounts but only around 15millionare active. 53% are female 47% between the ages of 18-34 31% between the ages 35-49 46% graduated college
8. FacebookStats: Has over 50million members worldwide. Has in excess of 350 million active users on global basis. Six months ago, this was 250million… meaning around a 40% increase of users in less than half a year. More than 35million users update their status each day. More than 700,000 local businesses have active Pages. More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60million Facebook users engage with it across these external sites each month.
9. Other Stats: LinkedIn has over 50million members worldwide. 38% of bloggers post brand or product reviews. 70% of bloggers are organically talking about brands on their blog. 15% of bloggers spend 10 or more hours each week blogging.
10. You must go where THEY ARE GOING! There is a reason why its called social media... you HAVE to be "SOCIAL". Your customer is out there waiting to hear from you. If you don’t engage neither will they.
11. It’s all about giving. The giving of information… freely and easily. SHARE SHARESHARE
14. Have a plan and jump in Dontbe scared Be part of the community
15. Profile pages – keep it professional but don't be afraid to be personal Fan pages – opt-in marketing of your product…they come to you Target marketing opportunities! Why Facebook?
16. The biz version of Facebook Your resume online Your desktop rolodex Offers you to join different groups, engage in Q&A, recommend and be recommended by others Meet others through friends that you never knew they knew LinkedIn
17. It’s microblogging in 140 characters or less Think of it as instant messaging with millions of people across the world all at once. There are businesses like the mobile food cart that tweets where his location is every day. People follow him so they know where to go. I have the surf report tweeted to me every morning. It’s ok to be personal. In fact, most people want to know the face behind the brand. What is Twitter? Hello Beautiful Ppl. How r u? @Bob Just Peachy ;)
18. If you want it to be viral, then create contests. Create a way for people to get something out of advertising your brand. Give something away. The customer no matter what the medium is always tuning in to WIIFM (what’s in it for me). BUILD IT UP
19. OMG there isn’t enough time torun my business AND be on these social sites?! I’m so overwhelmed! WELL…there’s an app for that! No really there are...twitter, Facebookand LinkedIn all havefree apps for your smartphone. Also there are companies, like myself, that help you with a plan and implementation to lead youin the right direction. What you are probably thinking
