COMPANY REVIEW SESSION
BY- P.AMARNATH
2B4-21

TVS MOTOR COMPANY LIMITED

INTRODUCTION
TVS Motor Company Limited, which is part ofTVS Group, manufactures
motorcycles, scooters, mopeds and auto rickshaws.
 It was established by Thirukkurungudi Vengaramaswamy Sundram Iyengar INYEAR 1978
 It is the third largest two-wheeler manufacturer in India and one among the top ten in the
world.
 Over the yearsTVS Motor has grown to be the largest in the group, both in terms of size and
turnover, with four state of the art manufacturing plants in Hosur, Mysore and Nalagarh in
India and Karawang in Indonesia. Headquarters situated at Chennai.
 The company became the leader in its category of sub 100 cc mopeds, having sold 7 million
units .
 It has launched of seven products on the same day seen as a first in automotive history.

Mission
IT COMMITTED TO BEING A HIGHLY PROFITABLE, SOCIALLY
RESPONSIBLE, AND LEADING MANUFACTURER OF HIGH VALUE FOR
MONEY, ENVIRONMENTALLY FRIENDLY, LIFETIME PERSONAL
TRANSPORTATION PRODUCTS UNDER THE TVS BRAND, FOR CUSTOMERS
PREDOMINANTLY IN ASIAN MARKETS AND TO PROVIDE FULFILMENT AND
PROSPERITY FOR EMPLOYEES, DEALERS AND SUPPLIERS.

Driven by the customer
The Industry Leader
Global overview
At the cutting edge
Committed to Total Quality
The Human Factor
Responsible Corporate Citizen
VISION

The management philosophy is based on five pillars of TQM
(Total Quality Management) –
1.Management Commitment,
2.Customer Focus,
3.Quality Costs,
4.Quality Systems and
5.Continuous Improvement

Suzuki relationship
• TVS AND SUZUKI SHARED A 19 YEAR LONG RELATIONSHIP
THAT WAS AIMED AT TECHNOLOGY TRANSFER TO ENABLE
DESIGN AND MANUFACTURE OF TWO-WHEELERS
SPECIFICALLY FOR THE INDIAN MARKET
• RECHRISTENED TVS-SUZUKI, THE COMPANY BROUGHT OUT
SEVERAL MODELS SUCH AS THE SUZUKI SAMURAI, SUZUKI
SHOGUN AND SUZUKI FIERO
• DIFFERENCES IN OPINION ON HOW TO RUN THE JOIN
VENTURE EVENTUALLY LED TO THE PARTNERS GOING
THEIR SEPARATE WAYS IN 2001
• THERE WAS ALSO A 30 MONTH MORATORIUM PERIOD
DURING WHICH SUZUKI PROMISED NOT TO ENTER THE
INDIAN MARKET WITH COMPETING TWO-WHEELERS.

STRENGTHS
• 1. Huge brand equity and one of the biggest players in the two wheelers
Indian market
• 2. Excellent R&D, and wide variety of products in every segment
• 3. Excellent distribution and good number of service centers
• 4.TVS Group has over 40,000 employees and a customer reach of over 15
million
• 5. Associating itself with celebrity brand ambassadors

THREATS
1. Strong competition from Indian as well as international
brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales
• Absence in the
premium bike segment
WEAKNESS OPPORTUNITY
• Two-wheeler segment is one of
the most growing industries

BAJAJ AUTOMOBILES
HERO MOTOCORP.
HONDA
YAMAHA
COMPETITORS

MARKET SHARE

Awards
In 2004,TVS Scooty Pep won the 'Outstanding Design Excellence Award' from BusinessWorld
magazine and the National Institute of Design, Ahmedabad.
The effective implementation ofTotal Productivity Maintenance practices wonTVS Motor theTPM
Excellence Award given by the Japan Institute of Plant Maintenance in 2008.
TVS Motor has won several management awards, notable among them being the Emerging Corporate
Giant in the Private Sector awarded by The EconomicTimes and the Harvard Business School
Association of India.
BusinessToday magazine awardedTVS Motor the Best Managed Company and the Most Investor
Friendly Company awards. Its advertising practices won it the Good Advertising award by Auto India
Best Brand Awards 2009.
Company ChairmanVenu Srinivasan is a recipient of several awards for corporate excellence such as
the Star of Asia Award by Bloomberg BusinessWeek and the JRDTataCorporate Leadership Award.
The University ofWarwick, United Kingdom gave him an honorary Doctorate of Science degree while
the Government of India honoured him with the Padma Shri, one of India's highest civilian distinctions.
Innovative implementation of InformationTechnology has wonTVS Motor the Ace Award for Most
Innovative NetWeaver Implementation in 2007 awarded by technology major SAP AG and theTeam
Tech 2007 Award of Excellence for Integrated use of Computer-aided engineeringTechnologies.

PAT,PBT,EBITA

TOTAL ASSESTS

NET SALES

PROFIT BEFORETAX

NETWORTH

RETURN ON C
APITAL EMPLOYED

EQUITY
DIVIDEND
AND NET PROFIT