Brands and Consumers and social Media. 7 tips for a closer relationship and on how to increase a Brand's Social Capital.

1. Brands, consumers and social media Get & increase your Social Capital www.adikt2.com Personnel & Confidentiel – Propriété d’Adikt2 2009

2. «Do not write about the stuff you sell. Write to the people to whom you sell.» Nick Usborne – Web marketing Consultant - writer Personnel & Confidentiel – Propriété d’Adikt2 2009

3. On the web, you’ve got choices, choices … always more choices Personnel & Confidentiel – Propriété d’Adikt2 2009

4. And a lot of … Personnel & Confidentiel – Propriété d’Adikt2 2009

5. But also a lot of intrusion Personnel & Confidentiel – Propriété d’Adikt2 2009

6. «Telling and selling is dead» Jim Stengal – Chief Global Marketing Officer – P&G Personnel & Confidentiel – Propriété d’Adikt2 2009

7. So ? Personnel & Confidentiel – Propriété d’Adikt2 2009

8. No Ads Personnel & Confidentiel – Propriété d’Adikt2 2009

9. Personnel & Confidentiel – Propriété d’Adikt2 2009 76% Of consumers do not beleive companies tell the truth in their advertising campaign. Yankelowich

10. Personnel & Confidentiel – Propriété d’Adikt2 2009 69% Of consumers are interested in advertising blocking technology.

11. +50% Of purchase intention come from Word Of Mouth (WOM) Personnel & Confidentiel – Propriété d’Adikt2 2009

12. 10% Of buyers influence the other 90% Personnel & Confidentiel – Propriété d’Adikt2 2009

13. On the web , people regroupe according to their affinities They listen to each other Give advices and tips And influence one another Personnel & Confidentiel – Propriété d’Adikt2 2009

14. Personnel & Confidentiel – Propriété d’Adikt2 2009

15. Friends TRUST Personnel & Confidentiel – Propriété d’Adikt2 2009

16. TRUST Personnel & Confidentiel – Propriété d’Adikt2 2009

17. TRUST Personnel & Confidentiel – Propriété d’Adikt2 2009

18. TRUST Personnel & Confidentiel – Propriété d’Adikt2 2009

19. TRUST Connections + Time = SOCIAL CAPITAL Without Social Capital No Credibility Personnel & Confidentiel – Propriété d’Adikt2 2009

20. AND BRANDS ? Personnel & Confidentiel – Propriété d’Adikt2 2009

21. «Brands are already a subject of conversation on all social networks» Georges Edouard Dias – SVP e-business & new media – L’Oréal Personnel & Confidentiel – Propriété d’Adikt2 2009

22. 7 TIPS To create a new relationship with its consumers Personnel & Confidentiel – Propriété d’Adikt2 2009

23. #1 LISTEN Open yourself to the interest of the end users without focusing on your brand Personnel & Confidentiel – Propriété d’Adikt2 2009 I’m listening

24. #2 DIVE IN Become part of the community you SERVE Personnel & Confidentiel – Propriété d’Adikt2 2009

25. #3 HUMANIZE Give a face to the Men behind your brand Personnel & Confidentiel – Propriété d’Adikt2 2009

26. #4 SURPRISE Create enriching, unique, exclusive and personalized experiences Personnel & Confidentiel – Propriété d’Adikt2 2009

27. #5 GIVE AWAY The more you give away, the more you increase your SOCIAL CAPITAL Personnel & Confidentiel – Propriété d’Adikt2 2009

28. #6 BE CONTAGIOUS SOCIAL CAPITAL Is effective only if it flows Personnel & Confidentiel – Propriété d’Adikt2 2009

29. #7 YOUR FANS Your FANS are your SOCIAL CAPITAL They carry the values of your Brand, your Products, and your Company Personnel & Confidentiel – Propriété d’Adikt2 2009

30. #1 LISTEN #2 DIVE IN #3 HUMANIZE #4 SURPRISE #5 GIVE AWAY #6 BE CONTAGIOUS #7 YOUR FANS Personnel & Confidentiel – Propriété d’Adikt2 2009 JI’m listening

31. Personnel & Confidentiel – Propriété d’Adikt2 2009 Barack Obama Raised more than 1 million members on his own social network My.BarackObama.com and was the most viewed on Youtube in 2008 with 19 000 000 views. He used social network to treat people like friends, mobilize support and win the US Presidency.

32. Personnel & Confidentiel – Propriété d’Adikt2 2009 Tiger Woods - EA A fan of the video game Tiger Woods PGA Tour 08 found a bug of Tiger Woods walking on water. He posted the video which was seen more than 600 000 times. Electronic Art (EA) picked up the buzz and shoot a video of real Tiger Woods walking on water, saying it was not a bug but just that he was really good. 2 700 000 views just by engaging a FAN. Smart and simple

33. Personnel & Confidentiel – Propriété d’Adikt2 2009 «This is the era of customer participation. The old model was « informing, persuading and reminding », the new model is « demonstrating, involving and empowering »» Mitch Mathews – Head of Marketing - Microsoft

34. Fidelity  WOM  SOCIAL CAPITAL  Credibility You work on the fidelity to your Brand which is the starting point of our work to increase your SOCIAL CAPITAL Personnel & Confidentiel – Propriété d’Adikt2 2009

35. Adikt2 builds communities of FANS Personnel & Confidentiel – Propriété d’Adikt2 2009

36. «Internet is not a media, people are. Fans are the your best web marketing tool ; all you need to do is engage the conversation, learn and respond to their love of your brand» Alexandre Mayaud – Founder & CEO– Adikt2 Personnel & Confidentiel – Propriété d’Adikt2 2009

37. REACH OUT TO YOUR FANS They’re waiting for YOU ! Personnel & Confidentiel – Propriété d’Adikt2 2008 Personnel & Confidentiel – Propriété d’Adikt2 2009

38. CONTACT US Personnel & Confidentiel – Propriété d’Adikt2 2008 In Paris: Alexandre Mayaud Founder - CEO +33 (0)6 71 01 02 08 [email_address] com In New York Jeffrey Blum Associate - DA [email_address] Personnel & Confidentiel – Propriété d’Adikt2 2009