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Social Media

The business and personal
cases for investment

SASIG
Antony Mayfield
5 December 2011

@amayfield
brilliantnoise.com
antonymayfield.com
Social is the
shift
“It is difficult, indeed dangerous, to
underestimate the huge changes
this revolution will bring or the
power of developing technologies
to build and destroy not just
companies but whole countries.”
Rupert Murdoch, March 2006




                                 http://gu.com/p/9p9g
He wasn’t
wrong...

            image (cc) emerson*utracik
#yourrevolutionhere


  Good call, really...
We can see
social as a
useful
proxy
We mean
networks
We mean
complexity
Pace & scale of
change
Where do we
start
Hierarchies vs.
networks
Assemblages
              More in a post at antonymayfield.com
US Navy
          Speech briansolis.com

          image (cc) Wikipedia
Social
                            Business


TECH               Social
                   Brand


        Social
       Marketing


                   PEOPLE
Skittles
marketing
Nike
brand
IBM
business
What did
they have in
common?
Piloting
Systems
Frameworks
Board sponsors
Digital literacy
Build a
business
case
Long-term
Operational
Organisation
People
We begin
with good
intentions
Guiding
  Vision                                           Governance
              Principles



  Context                                       Guidance notes



                                                             Business
 Trajectory                 Planning     Risk                               Skills
                                                            objectives


                             Project
                                         Legal              Evaluation     Literacy
                           management



                            Systems     Policies          Measurement    Certification




But frameworks
only get you
so far
Social starts
with you
Twitter is a
serendipity engine




                     http://goo.gl/1Alc
Learning to
read Twitter
Productivity
 super skills

- Networks

  - Understanding yours

  - How they work

- Sharing

  - By default

- Focus and flow

  - When and how to use the social
    web




                                     Video http://goo.gl/nDoDk
Reputation
web shadows
              Book: meandmywebshadow.com
Digital driving
licence
Connecting
with
consumers
There are
different
reasons
to engage
Find
yours
Dah-dah!
Further Reading and notes at:

@amayfield
antonymayfield.com

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The business and personal case for social media - Brilliant Noise for SASIG